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New iPod TV Ad: Mi Swing Es Tropical

This is probably my favorite iPod ad ever. I saved this one, it actually made me smile.
 
Started a forum topic last night and sent this to arn. Thanks for not giving me credit...
 
I liked la musica!!!


Ayayayayayay! haha

I liked this ad, simple fun, and captures your attention. :apple: :apple:
 
It's a good ad, but less focused than previous efforts. I really think they went overboard with the graphics here, and the camera is way too shaky.
 
a dream come true...

I fear this story may be of no significance to any of you, but this ad has some strange importance for me... so I decided to make my first post!

http://chrisdane.tumblr.com/post/1975048

here's a preview:

This long story begins at 04.36 on Saturday 6th May 2006, or maybe a few moments before.

Friday night - me, my mac, and my work. I imagine it went something like this: shun the social advances of friends, supermarket, pasta bake, smoke, work. That night, as the date modified logs on my computer would have me believe, my 'work' was uploading a new audio showreel onto my website - www.mudaudio.com
 
Phobophobia said:
It's a good ad, but less focused than previous efforts. I really think they went overboard with the graphics here, and the camera is way too shaky.
Click to expand...

It would be boring without the shaky camera. It gives it a special effect, makes the viewer feel like they're dancing along with the people in the commercial.


This is one of the best ones yet. I love how they're branching out and using other genres of music instead of sticking to mostly pop and rock.

And like someone said before me, this one has a real "summery" feel.
 
neutrino23 said:
I'm getting tired of these ads. It's OK to keep these going but they should launch one or two other genres.
Click to expand...

They do exactly that. Remember the hands and the iPod nano, or the city built out of album art? There have been a couple others, too, that were made in the midst of all the silhouette ads.

By the way, I love this new ad. I think it is one of the best yet. Absolutely love the textures the recent ads have had.

I have really been pleased with the variation they've had across these commercials to keep them from getting old, and yet they are consistent and project such a strong brand.

Edit: Here are some example: 1 2 3
 
joe91584 said:
I have to say I really like it.


It is something new.

How did they make it would be fun to try this effect on my own videos.
Click to expand...

Layers in Z-space with differing distances:

A background color layer (or more), some with texture overlays

Effects layers for the lens flares

Two layers of rotoscoping (one for the silhouettes, one for the iPod and headphones).

More texture overlays

A camera moving around the scene in three dimensions.

Everything but the rotoscoping is feasible with in Motion 3.

No "filter" would do this for your home videos. Heh.
 
Phobophobia said:
It's a good ad, but less focused than previous efforts. I really think they went overboard with the graphics here, and the camera is way too shaky.
Click to expand...

zioxide said:
It would be boring without the shaky camera. It gives it a special effect, makes the viewer feel like they're dancing along with the people in the commercial.


This is one of the best ones yet. I love how they're branching out and using other genres of music instead of sticking to mostly pop and rock.

And like someone said before me, this one has a real "summery" feel.
Click to expand...

I agree. The camera movement definitely adds to the commercial. Gives it a more modern look. I'm sure the ad would have been much easier to produce if it was just a camera locked-down on a tripod.

I also like the different genres. The Wynton Marsalis jazz one was nice. It was one of the first ones to use textures rather than the solid color.
 
I think its kinda sad that apple won't create new concepts for commercials, they have the same style commercials for a year or so, just with different story lines or tweaks
 
I saw this first today at the Apple Store, SoHo (New York City) and it really impressed me. The music was different and the animation went very well with it.
 
Makes Camino crash

The page http://www.apple.com/itunes/ads/ makes Camino crash.
Code: 
Thread 0 Crashed:
0   ...ple.QuickTime Plugin.plugin 	0x9a4c84ce StartDraw + 571
1   ...ple.QuickTime Plugin.plugin 	0x9a4ddc80 SharedPluginGetProperty + 118
2   ...ple.QuickTime Plugin.plugin 	0x9a4c2afd nsQTScriptablePeer::CallPluginMethod(unsigned long, unsigned long, long, ...) + 185
3   ...ple.QuickTime Plugin.plugin 	0x9a4c4242 nsQTScriptablePeer::CallPluginGetStringProp(unsigned long, char**) + 80
4   ...ple.QuickTime Plugin.plugin 	0x9a4c4352 nsQTScriptablePeer::GetPluginStatus(char**) + 32
5   libxpcom_core.dylib            	0x00f5a98d XPTC_InvokeByIndex + 81
6   org.mozilla.camino             	0x0014d54f XPCWrappedNative::CallMethod(XPCCallContext&, XPCWrappedNative::CallMode) + 743
7   org.mozilla.camino             	0x00151113 XPC_WN_CallMethod(JSContext*, JSObject*, unsigned, long*, long*) + 261
8   libmozjs.dylib                 	0x01953443 js_Invoke + 848
9   libmozjs.dylib                 	0x01944316 js_Interpret + 3031
10  libmozjs.dylib                 	0x0195399b js_Invoke + 2216
11  libmozjs.dylib                 	0x0193dc65 js_fun_toString + 1789
12  libmozjs.dylib                 	0x01953443 js_Invoke + 848
13  libmozjs.dylib                 	0x01944316 js_Interpret + 3031
14  libmozjs.dylib                 	0x0195399b js_Invoke + 2216
15  libmozjs.dylib                 	0x01954038 js_InternalInvoke + 146
16  libmozjs.dylib                 	0x0191880d JS_CallFunctionValue + 62
17  org.mozilla.camino             	0x004c9402 nsJSContext::CallEventHandler(JSObject*, JSObject*, unsigned, long*, long*) + 430
18  org.mozilla.camino             	0x004d028f nsGlobalWindow::RunTimeout(nsTimeout*) + 1475
19  org.mozilla.camino             	0x004d030e nsGlobalWindow::TimerCallback(nsITimer*, void*) + 32
20  libxpcom_core.dylib            	0x00f476bd nsTimerImpl::Fire() + 187
21  libxpcom_core.dylib            	0x00f47e8f handleTimerEvent(TimerEventType*) + 107
22  libxpcom_core.dylib            	0x00f44585 PL_HandleEvent + 21
23  libxpcom_core.dylib            	0x00f4483e PL_ProcessPendingEvents + 103
24  com.apple.CoreFoundation       	0x9082bf92 CFRunLoopRunSpecific + 1213
25  com.apple.CoreFoundation       	0x9082bace CFRunLoopRunInMode + 61
26  com.apple.HIToolbox            	0x92ddc8d8 RunCurrentEventLoopInMode + 285
27  com.apple.HIToolbox            	0x92ddbfe2 ReceiveNextEventCommon + 385
28  com.apple.HIToolbox            	0x92ddbe39 BlockUntilNextEventMatchingListInMode + 81
29  com.apple.AppKit               	0x93282465 _DPSNextEvent + 572
30  com.apple.AppKit               	0x93282056 -[NSApplication nextEventMatchingMask:untilDate:inMode:dequeue:] + 137
31  com.apple.AppKit               	0x9327bddb -[NSApplication run] + 512
32  com.apple.AppKit               	0x9326fd2f NSApplicationMain + 573
33  org.mozilla.camino             	0x00002562 start + 270
34  org.mozilla.camino             	0x0000247d start + 41
Good ad though.
 
Rhema said:
I think its kinda sad that apple won't create new concepts for commercials, they have the same style commercials for a year or so, just with different story lines or tweaks
Click to expand...
Right, because everyone knows that it's marketing suicide to use repetition and engaging eye candy. Just look at how those iPods sit on the shelves, month after month, collecting dust. They should really fire their agency and get someone who can do the job.
 
I like the muted trumpet in the music, and the fact that the trumpet and mute are in the ad. Let's hear it for trumpet players!
 
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