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New iPod TV Ad: Mi Swing Es Tropical

This ad is really great. I'm so done with the street stuff. I liked the Jazz one they did some months (years) back.

I used to work at a world music record company. Lots of Flavor!!!

Itunes... keep getting as diverse as possible.🙂 🙂 🙂

It would look better on a 12" MBP with a C2D 2.4 processor, Santa Rosa platform, 3 to 4 gigs of Ram, all running a 30" monitor and a bluetooth keyboard and mouse. Oooops, I complained😱 😱 😱
 
iPod ads? The latest MacBook revision is a clear sign of the apocalypse, and we're talking about iPod ads?

😉

Seriously, though - I like this one a lot.
 
Apple Theme Music

Hi everyone, does any one know where to get the Apple Theme music from? It's on the adverts. I have tried usenet etc. Is it avaible on iTunes?
 
What's so impressive about gyrating your hips and banging a drum? Nothing. Try doing something useful.
 
redAPPLE said:
i can't even get to show the video 🙁

i hear the sound though...
Click to expand...

It really the video that livens up the music and makes it so much more...shall we say festive and flamboyant, all in its water-color subtelety.

Piece of art.
 
Ahh! this is what we needed to help digest the MacBook upgrade.

All the dancing so well performed. The small details like the child and the mother. It's a very nice ad.

Indeed, it's my favourite iPod ad.
 
At first glance, the only thing that really stood out to me was the change in targeted representative demographic (more of a world market - hispanic, latin, afro-beat/pop). Fastest growing demographic in the US and no shortage of markets south of the border.

To me, at first, it was almost targetting too directly. Then as I thought back to the other ads...so were they. I do like how this one embraces a more international flare...God knows we could use a bit more international influence, ever since Bush and NeochristWarpublican party has effectively throttled any international development in the last 35 years.

ANYWAY.....the creativity of the as is fun and really beautiful, and if their going to go down this road of "semi-targeting" genre's and demographics, I look forward to a whole slew of bizzare ads!

Though, I think this can also be a dangerous road if it appears to be pandering.

If this is part of the '07 marketing agenda at apple...I'm buying stock soon. Tapping/saturating these markets is bound to generate good flow. For example: Sao Paulo, Brazil has around 16 million people...granted, the cost of a US Price point iPod could feed their family for half a year. Mexico city: 25 million. That's big fun folks.

I think the ipod sales in US are slowing as they reach an overall saturation point ( I know we'll always buy the next ipod out, but probably not the rest of the folks 🙂 )

It's early...I apologise if I sound a bit cranky.
 
totolad said:
Hi everyone, does any one know where to get the Apple Theme music from? It's on the adverts. I have tried usenet etc. Is it avaible on iTunes?
Click to expand...
You mean the one from the "I'm a Mac" spots? If you promise to wear a flower pot on your head, maybe they'll let you have a copy?
 
Nice ad. It would really cool if something like that background was available for the iTunes visualizer. Like "visualizer themes" or something.
 
totolad said:
Hi everyone, does any one know where to get the Apple Theme music from? It's on the adverts. I have tried usenet etc. Is it avaible on iTunes?
Click to expand...

All of the music aired in the ads are available on iTunes. One of their previous ads featured Flathead by The Fratellis.

I don't see why people have a problem with these ads. Judging from the oodles of parodies and highly memorable nature of the basic concept in general, I'd say these ads were pretty much iconic. Boohoo to those who are tired of it, perhaps the pundits would like to read a book, instead of watching TV 😛
 
aLoC said:
What's so impressive about gyrating your hips and banging a drum? Nothing. Try doing something useful.
Click to expand...
FoxyKaye said:
Wow - another dancing silhouette ad for the iPod. How original.
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The reason they've run the same style of ad for so long is that it's successful. The specific song, dances, or colors don't matter, but the idea that iPods are cool and make people happy keeps soaking into the general public's perception, and that produces iPod sales.

Meanwhile, varying the details from one ad to the next keeps them fresh, and gives them a chance to grab the attention of people with varying musical taste.
 
It's smooth.

In still like the other one better, partly because it was "upgraded" at its release and partly because it is more emotional.

This one is "smoother".

Rocketman
 
Doctor Q said:
The reason they've run the same style of ad for so long is that it's successful. The specific song, dances, or colors don't matter, but the idea that iPods are cool and make people happy keeps soaking into the general public's perception, and that produces iPod sales.

Meanwhile, varying the details from one ad to the next keeps them fresh, and gives them a chance to grab the attention of people with varying musical taste.
Click to expand...
Um, OK - Even, "Time to make the donuts." got tired after a while though. Maybe it's because I don't watch TV.
 
Doctor Q got it right. Jack Daniels adverts have been the same for like 100 years. That style is synonymous with the brand. Ditto for iPod.

Hopefully they have something equally as dope for the iPhone.
 
Project said:
Hopefully they have something equally as dope for the iPhone.
Click to expand...
Making iPhone ads will be challenging because the device serves multiple purposes. The iPod ads have been aimed at youth culture. I wonder if they'll aim iPhone ads at the slightly older business crowd. Which is most important: being cool or being practical?
 
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