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A sane voice amongst a room full of obsequious drones. Thanks for saving this thread.
I totally agree. Whilst I think its good for a giggle, this is a bit of a slippery slope. Apple creates an Vista-bashing ad, Microsoft creates an Apple-bashing ad, then Apple creates a counter-Vista-bashing ad, then Microsoft...
I always thought the Apple "I'm a PC, I'm a Mac" ads that worked the best were the ones that point out the clear benefits to the Macintosh platform, as opposed to Vista. I think that Apple needs to refocus on the positive.
I also think its a bit cheeky to be criticising Microsoft for their advertising budget. Afterall, 'marketing' was one of the 6 aspects that Tim Cook, Chief Operating Officer, highlighted as contributing to Apple's success in the recent keynote to the new Macbooks and Macbook Pros
Yes, marketing is an important factor. Is Apple relying on it as the only thing that's going to save their products and not doing anything to address user concerns? For the most part, no. Some people may moan about glossy screens and firewire, but those are small things - the product itself is in good shape.
Apple does tend to focus on the positive. These are tongue-in-cheek ads - they're poking a bit of fun at the opposition. With the Presidential campaign, too many people are quick to think everything is negative advertising. This isn't. If they said that Microsoft supported terrorists, or brought up NetScape, then it would be negative advertising. These are light-hearted adverts about non-serious issues. Nobody cares how much Microsoft spends in advertising.
When watching these ads, take care not to take them too seriously, and keep them in context. This is a 'battle' between computer ecosystems. It's not important. It's not negative advertising.
Apple doesn't produce notebook locks, either, so why not remove the Kensington lock slot from the Macbook?
I think the ads are lame. I can't believe the "bash PC" ads have gone so far. It's not particularly classy, and it doesn't really say anything about Apple other than that they need to make fun of someone else to feel better about themselves. Don't bother advertising the benefits of the products themselves, just take our word that they're better.
The cheap shots feel too "John McCain". It was good when we all thought the campaign would be 5-6 ads, but it should be over.
The cheap shots feel too "John McCain". It was good when we all thought the campaign would be 5-6 ads, but it should be over.
Good on em. Simple, to the point, hard to argue with.
You also would have said it was simply bean counting to remove the floppy drive too.
You also would have said it was simply bean counting to remove the floppy drive too.
To be honest, after the latest Macbook debacle these Apple commercials don't amuse me anymore...
Are we really better off?
We pay **** loads of money and all we get are glossy screens and inferior connections.
Are we really better off?
We pay **** loads of money and all we get are glossy screens and inferior connections.
i cant believe no one noticed yet, the article on the front page says $300 advertising campaign. should be $300 million i think
Damn your so cool, I wish I wasn't such a obsequious fanboy drone. I really want to take life seriously, but alas I can not.
Yet another set of adverts where Apple fail to extol the virtues of their own products whilst criticising those of others. Negative and a little sad really.
I suppose MS could reply with an ad showing that Vista doesn't need fixed, hence there's no need to put huge amounts of cash into it and that the $300 million campaign - which is comparable to Apple's expenditure - is really just to counteract the mud-slinging from a company that clearly has no confidence in its own products. However, I don't think they're that childish to be honest.
Carry on fiddling whilst Rome burns, Apple.
I suppose MS could reply with an ad showing that Vista doesn't need fixed, hence there's no need to put huge amounts of cash into it and that the $300 million campaign - which is comparable to Apple's expenditure - is really just to counteract the mud-slinging from a company that clearly has no confidence in its own products. However, I don't think they're that childish to be honest.
Carry on fiddling whilst Rome burns, Apple.
Yep. The macbook used to have a high speed i/o connection. Now it's down to usb 2.0 - anyone moving files in and out of external devices will be hit by it. It could have been replaced with esata, fw3200 (is it even ready?), etc... but instead it just got cut.
I love my new macbook, its brilliant, but what a crap advertisement.
If you left the fan boys on this board in a room to come up with an advert, this is the sort of cheap, childish thing you would have got.
Its a scary thought to think that the suits at the top have the same mentality and attitude.
Apple should rise above this sort of thing now, people know theres a competitiion going on between them and microsoft, but most people dont know WHY they should take apples side, if at all.
Hit viewers with some hard facts, figures, WHY APPLE IS A BETTER CHOICE!
If you left the fan boys on this board in a room to come up with an advert, this is the sort of cheap, childish thing you would have got.
Its a scary thought to think that the suits at the top have the same mentality and attitude.
Apple should rise above this sort of thing now, people know theres a competitiion going on between them and microsoft, but most people dont know WHY they should take apples side, if at all.
Hit viewers with some hard facts, figures, WHY APPLE IS A BETTER CHOICE!
Lame.
And like Stevie isn't counting all the extra coinage coming in from people having to pay the few extra hundred just to get a firewire port so their investments in personal tech. doesn't become unilaterally obsolete.
Thanks, Apple.
I guess it's even more sad that Microsoft hasn't been able to use all the money spent on advertising to properly -- and once and for all -- spank down these elitist Apple ads.
And like Stevie isn't counting all the extra coinage coming in from people having to pay the few extra hundred just to get a firewire port so their investments in personal tech. doesn't become unilaterally obsolete.
Thanks, Apple.
I guess it's even more sad that Microsoft hasn't been able to use all the money spent on advertising to properly -- and once and for all -- spank down these elitist Apple ads.
Or just tie Mac's shoelaces together and have him try to walk in circles. That's what trying to transfer large media files using a firewire - oh, sorry - USB external drive will be like with the new MacBooks.
Andrew.
They probably don't care as long as it "works". But seriously, that kind of comparative advertising with exaggerated/unprovable claims isn't even allowed in some countries. That kinda show's how "fair" it is.
This is different. This is more like Apple removing the CD drive, and leaving in the floppy drive.
We laugh at them, because we are better than them. Not better in a small way, but better in a really big way.
Interestingly fanboy'ism seems to run inversely proportional to general IT knowledge. Go figure.
And I dunno... I liked the Apple ads. It's just getting repetitive.