Very clever ads and a very clever response to Redmond's recent campaign. Once the "I'm a PC and I have been stereotyped" ads began, there was a belief that they had one upped Apple's ad campaign in the sense that they had diffused the humor in the PC character, hence, Apple would have to abandon that campaign. At least it would have made it seem petty. But I have to handle it to Apple's ad agency, this was a very clever response and it has a lot of truth in it. Microsoft's campaign has had NOTHING to do with Vista, how "innovative" it is or how "well" it "works". Calling out big brother for spending a whole lot of money to made a bad product sound better was a good angle to take and these ads pull it off very well in my opinion.