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New Mac Ads

I give these ads 1/10 as they do nothing to show the true benfits of Mac OS X, iLife or anything else Apple does.

Boo Apple, boo. This campaign will be a big failure just like the switcher campaign was. Apple needs something new and exciting, not rehashing this old dribble :(

Matt
 
Analog Kid said:
To me, this means that Apple plans on making sure they keep security as a selling point. That's a good thing. Yeah, it might be baiting the virus writers out there a bit, but if Apple wants to continue claiming a security advantage they'll need to stay vigilant. That's good for us.
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Imagine a consumer complaint regarding Apple's "claim" about no Mac viruses..;), THAT would create some free publicity.
 
I pretty much hate all TV ads but these made me laugh a couple times. I think they're good.
 
For all of you having a hard time with Apple playing the "virus card," look at the dialogue for the ad a little more carefully. Nowhere does it claim that Macs can stay virus free or even that there are no Mac viruses at all. Every word in advertising is carefully picked. Pay attention to how it's worded. If a Mac virus arrived tomorrow, this would still play just fine (and truthfully.)

Mac: "That's ok, I'll be fine"
PC: "No, no, do not be hero, last year there were 114,000 known viruses for PCs"
Mac: "PCs... not Macs"
PC: "I think I gotta crash (falls over)"
Mac: "If you think that'll help...
 
(L) said:
The way I interpret this, I don't think this is so great. From the beginning, portraying the Mac as smooth and laid-back I have no problem with, but this has absolutely no appeal to businesses or businessmen/businesswomen. Yeah, they squeezed MS Office plugs in there, but the guy in the suit isn't such a great move. Plus, the whole set taken together seem like an immature attempt at an insult, rather than an attractive appeal to potential consumers. Just my two cents. Plus, they don't have the kick that iPod+iTunes commercials do.
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This could be rectified with a second set of commercials where Mac walks in wearing a suit and the PC looking dumpy in a T-shirt.

PC: "Wow, that actually looks quite natural on you"
Mac: "Uh, wish I could say the same..."

I'm not worried about it-- Apple knows where they want to get a foothold in the market and I'll leave it to them to handle it. They're trying to leverage the iPod crowd. This hits that market, I think.
 
kashimo said:
I did like that the Camera in the Network Commercial. She actually said, "Ne ne dare sore, otakupokunai?" which means "Hey who is that. Looks like a nerd."
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ROTFL! Fantastic. That is the funniest thing I've heard all day. Brilliant.

Don't think we'll get these in Oz, although I think we get most of the Apple ads, Apple Australia are so tight that they never pay for TV advertising at any reasonable times or quantity.

The Network one and the restarting one are the funniest IMO.

barstard
 
I don't know if this has been mentioned yet because I didn't want to torture myself by reading through the entire thread- so I'll just keep it brief, and say you guys are pathetic. And me too, for wasting time by replying. Who ever would see an Ad on television and then rush onto this forum to post about how wonderful and exciting it was is crazy. No wonder the PC world thinks Mac people are geeky like trekkies! Almost makes me want to boycott Macs as I don't want to be associated with the club. Instead I think I'll just stop participating in these forums until an intelligent topic comes along.

One more for the road.... I saw the Ad and thought it was stupid. I doubt it's going cause anyone using a PC to go "Wow, I wanna buy a Mac!". If anything it will probably turn them off...almost as much as reading this thread has done to me.
 
zoetropeuk said:
I give these ads 1/10 as they do nothing to show the true benfits of Mac OS X, iLife or anything else Apple does.

Boo Apple, boo. This campaign will be a big failure just like the switcher campaign was. Apple needs something new and exciting, not rehashing this old dribble :(

Matt
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I totally agree! Not going to get any switchers by making fun of the people you want as customers. Money would have been better spent showing the operating system and the coolness of the hardware.
 
Uk?

Anyone know if these are likely to turn up in the UK? I quite like the Mac ads, they should probably stand out amongst all the overly-arty mobile phone adverts. I just hope they don't do what they seem to have done with the .Mac videos and do an unintentionally funny english accent dubbing.
 
THX1139 said:
I totally agree! Not going to get any switchers by making fun of the people you want as customers. Money would have been better spent showing the operating system and the coolness of the hardware.
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I think in this case Apple is not making fun of its potential customers, just pointing out what they've had to put up with because they haven't known about the alternatives. I'd say it's poking fun, not making fun, and that's a big difference. It's not like Apple is posting ads of a mac user making fun of a pc user for using windows.

As for those people saying that the ads should focus on Dashboard, OS X prettiness, genie effect, iLife, etc., I think that 30 seconds isn't near enough time to convey the ease of use and such for consumers. The focus should be on getting people interested, not trying to persuade them that OS X is better in 30 seconds. Getting them to the Apple.com website, or an Apple Store, should be the goal for these ad campaigns.
 
gauchogolfer said:
I liked all of the new campaign ads I saw over at Apple's website, except for "better". The comment about "look what a PC can do with a spreadsheet". Pardon me, but I do quite a bit in Excel on my powerbook, and I find it easier than Excel on my work PC. I understand that they're trying to contrast 'fun' with 'boring', but I think they may have chosen a poor example in this case.
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I agree, I thought "Better" was the least effective, while I thought "Restart" was the most effective. I was skeptical about these ads but after viewing them, I like them quite a bit. They're mildly funny, not too cute or smug, and each one has a real and different message. We won't remember them in 20 years like "1984", but they will do the job, it's a step in the right direction.
 
I like em! raised a few laughs, hope they air in the UK! could definately use it for a bit more brand awareness.

Incidentally, anyone up for making the shot of the networking one with pc guy, mac guy and japanese camera into a wallpaper? pretty please :)
 
Sheesh, didn't like any of the ads. It seems like 1 big commercial split up into 5 pieces. I give the ads a 3 out of 10. Apple is trying to be to cool and it came of as being lame. 2 Thumbs down.:mad:
 
THX1139 said:
One more for the road.... I saw the Ad and thought it was stupid. I doubt it's going cause anyone using a PC to go "Wow, I wanna buy a Mac!". If anything it will probably turn them off...almost as much as reading this thread has done to me.
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I'm guessing you've been living under a rock for the last ten years and not noticed the "Cult of Mac" movement ;-) While it may be over the top to post about adverts, it does actually benefit Mac users if Apple's market share grows, as we get more software, more compatible hardware, fewer non-Safari websites etc.

I think the people complaining about the lack of technical details in the ads are missing the point: these are just about establishing mind share and dispelling myths. Home computer users are not going to watch a screencast and go "ooh, I like those features". They care about things like using their digital camera, viruses, editing documents people email them.
 
These ads are very very clever. They are not really about substance, they are designed to work on a subconscious level of identification. The execution is also brilliant. The facial expressions, tone of voice. The way that they get the bad guy to say the good things and the good guy is not trying to impress. It's a master stroke.
 
inkswamp said:
For all of you having a hard time with Apple playing the "virus card," l

Mac: "That's ok, I'll be fine"
PC: "No, no, do not be hero, last year there were 114,000 known viruses for PCs"
Mac: "PCs... not Macs"
PC: "I think I gotta crash (falls over)"
Mac: "If you think that'll help...
Click to expand...
I'm not having a hard time, just wating to 'enjoy' the press coverage from the potential 'fallout' :D .. or not:(
 
Great to see new ads, but im still not so sure about it
I think the best was iLife, really funny with the calc and clock thing :)
But im not so sure about there target viewers.
Since i waited for the macbook i started getting 'into' apple
So i know the stuff about mac or pc and find these ads just amusing.
When i show these to my dad, he's not like "wow i gotta have mac/apple right away" The ads look more like an introduction to apple as in firefox ads.
I agree this is a simple way of telling differences between pc and mac.
But since my dad is 50 he cant relate himself to that young boy, and he doesnt know mac a lot, so i guess he's that old dusty office guy. And really he's not like that at all.

But they make the gap so big (not sure how to put it)
Like that every windows user is like an old office man, and mac users are cool trendy and young people that always want something different.
I grew up with windows and i see myself more like the cool guy:rolleyes: and i can do all my designing great on my pc, and im 20 years old.
I got a MBP and love it(design,etcetc) but the 'facts' about virusses and crashes are just old crap.
My windows doesnt crash every minute or is infected with a virus or BSOD. In fact since i build my pc a year ago it hasnt ever crash, and as for MBP, programs lockup too or 'crash' so..
What is the point apple want to make? apple is just for cool young 'rich' kids?
i think there ads should be more on simplicity for like my mum, a nice design, easy to use desktop and an ad that shows a 45year old mum can be cool with the ease of a mac
sorry for the long post...
 
Multimedia said:
They are in Flash Video at YouTube.com No QuickTime needed. Only the ubiquitous Flash Player. :p

Click to play The Virus-Free Ad from here

Links to the others on YouTube are somewhere earlier on this string. Just scroll around and you should find them.

Here I found two of them in one other's place there. Link to them is at the bottom of this quote:

Page 7 Post #160 - 7:44 PM PDT
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Thanks Multimedia - they are awesome!
 
How much does the PC guy remind you of George McFly from Back to the Future? Listen to his voice, especially in the virus ad.
 
DeathChill said:
How'd you manage to debunk it? Did you somehow magically make OS X have 95%+ market share and then switch it back? No, you didn't. It can't really be debunked until the tables are turned and OS X is on top.

Security by obscurity is DEFINITELY an advantage for OS X and Linux. I'm not saying that OS X or Linux are insecure and would be hacked to pieces if they were on top, BUT there are definitely vulnerabilities in both of them. There's ALWAYS going to be a security hole that can allow a virus to cause some harm, but without a large market share there's not too much incentive to write it for those who do it for profit or to destroy.

I'm certainly not saying writing a virus for OS X is anywhere as easy as it is for Windows, but it's certainly possible. This much should be obvious as every operating system has security vulnerabilities and there's no denying this, otherwise Apple wouldn't bother issuing security updates.

EDIT: The ad's aren't all that great, I mean I like them but if I didn't care about computer's too much I'd completely forget/ignore the ad when it was playing on my TV.
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If Mac OS X is hack able surly some bored Mac hate would have made one. While Mac OS X does have less of the market, it still is a market, and people try uses that. If a Mac OS X virus could be made it would, because most Mac would have nothing to fight it, as few OS X users use Virus Protection. It would be a smash hit, and completly wipe out tons of Mac OS X users
 
mac-x said:
My windows doesnt crash every minute or is infected with a virus or BSOD. In fact since i build my pc a year ago it hasnt ever crash, and as for MBP, programs lockup too or 'crash' so..
i think there ads should be more on simplicity for like my mum, a nice design, easy to use desktop and an ad that shows a 45year old mum can be cool with the ease of a mac
sorry for the long post...
Click to expand...

There's the clue - you built your PC which suggests you also have the knowledge and savvy to keep it clean and free of problems. Windows is fine if you can do that; the problem is that most users don't and they're also the ones that think smiley toolbars are also useful hence getting round what security Windows does have or introduced in SP2 but wilfully installing malware!

The difference in the actors is partly image of users but also to get over the difference. More examples of what iLife does would have been good - does iTunes for your pics get it across? I suspect they'll appeal to a wider mainstream that we geeks think ;) The Mums and Dads will just hear the no virus and easy to use message - they don't need the detail of how and why
 
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