New Mac Ads

[BenRoethig]

The ads are not intended for us, CURRENT MAC OWNERS. They are to attract new users (switchers).

So you see an add for a virus free computer, then you think can it be true, i need to get to the apple store and check this out.
A computer that does not reboot on its own, tell me more.

We already know the benifits of a mac. The commercials bring bits of benifits to non mac owners.

The way its written, it's seems like its more for the Mac faithful. Good information, but horrible way of presenting it.

"It's only us and Dell making money [among computermakers]. They're making money because they're Wal-Mart, we're making it because we're innovating." Steve Jobs

I'd say it's more like the difference between Chevrolet and BMW. The Chevy may not be as refined as the Beamer, but they're far more affordable and are involved in crutial market segments where BMW isn't. Dell is able to give businesses and normal PC users the computer they want at the price they want to pay. Apple gives you the PC for the small group who wants something different and are willing to pay what Apple dictates.

 

[DavidLeblond]

Did anyone else goto http://www.apple.com/getamac/ and look at the "All those reasons you never bought a Mac? Not true anymore." section? #6 links here http://www.apple.com/getamac/windows.html ... isn't Bootcamp still...er...beta software? Like maybe they should test it a bit more before using it as a selling point?

 

[lord patton]

cool ads, but...

Why would Apple launch a major ad campaign, during sweeps month, without having consumer portables announced/shipping/for sale?

Dambit, release the MacBook!

 

[freeny]

Unfortunately my mac at work (g5 2ghz) crashes almost daily. So of course I find at least one of these commercials decieving.

 

[iSee]

These ads are pretty funny. The personalities of the Mac and PC are great, and they interact well.

The interesting thing about these ads is that they are pretty substative--they highlight some real, key differences between using Macs and Windows boxes. That's not the focus of most ads.

 

[ukmaestro]

I think these adverts are very witty and worthy of Apple's creative advertising team. Love the Networking one! They are very reminiscent of the 'switch' adverts . I personally think Apple are feeling quite headstrong at the moment, in a 'good for them' way! They almost have a fresh start, faster computers with more potential that could attractive more users.

The adverts aren't eye-candy. That would only make viewers think 'so what?'. They keep the banter short and simple and I think its very effective for people who won't feel confident about the machines or be aware of them. They also don't really slate PC's - or they do so very subtly, the 'Mac' doesn't bully or beat the 'PC' up or owt like that, the 'PC' almost kicks dirt into his own eyes. My only qualm is that the 'Get a Mac' slogan doesn't seem to fit in with the adverts. They don't feel direct enough. They simply highlight the differences between PCs and Macs, in the favour of the Mac.

About the viruses thing - it never states that Macs have no or few viruses, or that they are vulnerable to them. They just state that there are over 114,000 known viruses for PC's - but those aren't for Macs. Who knows - there could be 114,000 unknown viruses for Macs just sitting and twiddling there thumbs in a locked filing cabinet somewhere?!

 

[iDrinkKoolAid]

Those are great commercials. I've been bugging Apple to mention that Macs can run Micro$haft Office so much, I'm finally happy to see that in a commercial. Most PC users I know, including a computer science professor, do not know that Office is available for the Mac.

 

[schinnadorai]

What cool ads!

I've saved all of them with quicktime pro and converted them for my iPod. I just keep watching them. It's not on the UK site though. When are those new iBooks with Intel (Macbooks) coming out? I'm just dying of waiting. Steve Jobs I want my MacBook Now!!

 

[ruud]

The Networking one is the only funny one, IMHO.

 

[amac4me]

Good Job Apple

Overall, the ads get a great message across. Macs are better than PCs to address today's Digital Lifestyle.

I thought that the "Virus" ad was especially funny and true.

 

[weg]

Mac: "Hello, I'm a Mac"
PC: "And I'm a PC"

Have Macs become so similar to PCs that this has to be made clear explicitely at the beginning of every ad?

 

[Ryan5505]

I'd say it's more like the difference between Chevrolet and BMW. The Chevy may not be as refined as the Beamer, but they're far more affordable and are involved in crutial market segments where BMW isn't. Dell is able to give businesses and normal PC users the computer they want at the price they want to pay. Apple gives you the PC for the small group who wants something different and are willing to pay what Apple dictates.[/QUOTE]

The similarities are the same also, dell breaks down and so do american built cars. Sorry if anyone owns them, but american made cars have horrible maint issues. Chevrolet is not that large in a business segment, GMC is.

For all the people that think the ads are horrible, as I said last night they were great and the public will respond to them. You can check apple's 2.87% stock increase today for proof of the response to the ads. Ads are not made for current owners, but to to bring new people to a product.

 

[lord patton]

oh, and with the new slogan being "Get a Mac", can there be any doubt that the iBook will become the MacBook? (not that it wasn't crystal clear since January)

 

[dr_lha]

Have Macs become so similar to PCs that this has to be made clear explicitely at the beginning of every ad?

Have you seen the ads?

 

[Iroganai]

Does anyone want the translation of what the Japanese digital camera said in the CM ?

BTW, her look seems a bit too oriental, compared to that of average Japanese girls. But judging from her fluent Japanese she seems to be Japanese anyway.

 

[dr_lha]

Does anyone want the translation of what the Japanese digital camera said in the CM ?

BTW, her look seems a bit too oriental, compared to that of average Japanese girls. But she spoke fluent Japanese with the natural pronunciation.

Apparently she says: "Who is that idiot?"

Sorry - I misread you post. Please, give us the translation!

 

[Ryan5505]

To be honest, they are plain, boring and a bit too confusing. PC??? Who ever talks about PC-->Windows. That connection is missing. It is targeted towards the 20 somethings who are in school and in debt.

Lame-O.

The education market controls about 70% of all computer related purchases. For apple to attack windows would be a hell storm from microsoft. This is why you probably do not have a degree and if you do its not in the business field.

 

[janstett]

Did anyone just see the Mac PC virus ad on Fox network? About how Macs have no viruses compared to PCs?

You know, eventually some hacker looking to make a name for himself will create a destructive virus for the Mac and grab all the glory. What better way to grab attention -- create just another virus for Windows, or create one that creates a total panic in the Mac community.

It's not that the Mac can't get a virus or be exploited -- it's that nobody has really bothered with it yet.

 

[lord patton]

You know, eventually some hacker looking to make a name for himself will create a destructive virus for the Mac and grab all the glory.

c'mon, that motivation has existed for years, and it hasn't produced anything scary yet.

 

[deadturtle]

Hmm note to self... dont try and view the Mac ad on the work computer... 500mhz PIII just will not run quicktime very nicely...

On another note I wonder if we'll be seeing an upswing of Virusi for the mac now that Apple is blatantly bragging 'macs dont get virusi'.. it will be a lot easier to write native code now ... time will tell i guess.

 

[dr_lha]

It's not that the Mac can't get a virus or be exploited -- it's that nobody has really bothered with it yet.

You're glossing over the inherit problems with writing Mac viruses that make them much more difficult to create than Windows ones: Viruses need both an effective infection method and an effective propogation method. The only current example of a "virus" on the Mac lacked both of these, and hence had a minor effect.

The fact is Mac's security model is better than Windows. This is why there are no viruses. Remember OS 9 had viruses for it, and had a smaller market share than OS X current enjoys.

 

[ready2switch]

The ads aren't techical or even overwhelmingly terrific. What they are, tho, is cute and eye-catching. As someone previously said, they are a base from which Apple can begin to build a bigger and more aggressive marketing campaign. These ads aren't to get people to switch, but to start a "buzz" about Mac. Sometimes, subliminal messages are more successful than blatent ones.

 

[janstett]

I'd say it's more like the difference between Chevrolet and BMW. The Chevy may not be as refined as the Beamer, but they're far more affordable and are involved in crutial market segments where BMW isn't. Dell is able to give businesses and normal PC users the computer they want at the price they want to pay. Apple gives you the PC for the small group who wants something different and are willing to pay what Apple dictates.

The similarities are the same also, dell breaks down and so do american built cars. Sorry if anyone owns them, but american made cars have horrible maint issues. Chevrolet is not that large in a business segment, GMC is.

Sigh, the German cars aren't so great and suffer quality problems compared to the Japanese (and likewise the Apples aren't indestructable).

My Mac Mini got FRIED within its first year, hard drive, DVD-ROM drive, drive controller, and mainboard -- completely shot.

Likewise, I own a Pontiac and a Porsche. Guess which one gives me almost 400 horsepower, has gone 75,000 miles, has had only one major problem in 6 years (grounding to chassy shook loose and cut out the engine), and gives me 24 mpg; and guess which one has problems every two minutes that cost me $1500 minimum to get looked at each time, needs constant (and expensive) repairs, and has stranded me twice, and gets 21 mpg. But hey, I got a cool badge on the hood and people get jealous when they find out I have one

I know someone with a new BMW 5 series and electronically controlled suspension. The suspension electronics failed and the car went to full droop, could have killed him, and was undrivable.

If you want to continue with the car analogies, European cars (Apples) are unneccessarily complex and gadget-laden, and when they fail, they fail spectacularly and in a completely disasterous way. And then you have to go to your specialist and pay a fortune for repairs.

 

[Iroganai]

Yeh, i would also like to know what the camera said!

The funniest point for me is the part:

camera: (brings the photo in front of her)
Mac: Ah, arigatou =Thank you.
camera: ne ne, are dare ? otaku ppoku nai ?
= Hey, who is he ? He looks nerdy, doesn't he ?
​

I think most of you understand what otaku means to Japanese...
see Wikipedia on Otaku .

All the other things she and the Mac said is `Nice to meet you'
sort of things.

 

[dr_lha]

The ads are techical or even overwhelmingly terrific. What they are, tho, is cute and eye-catching. As someone previously said, they are a base from which Apple can begin to build a bigger and more aggressive marketing campaign. These ads aren't to get people to switch, but to start a "buzz" about Mac. Sometimes, subliminal messages are more successful than blatent ones.

Indeed. The point is that these ads address several long held misconceptions amongst non-Mac owners, in a brief and light hearted way. For example have you noticed 2 of them mention that Microsoft Office runs on Macs? Its amazing how many people don't realise that. Each ad addresses a specific misconception or point about Macs that the general public doesn't understand.