New Mac Ads

[kntgsp]

Well if Apple is trying to make fun of potential customers... then mission accomplished. Bravo.

What exactly is the point of slandering customers and competitors? Its a lot like Pepsi and political ads, which dont exactly have the best reputation. Anyone that knows about computers knows that Apple is just insulting peoples intelligence with these commercials, thats a pretty large chunk to offend. I thought they learned their lesson from the massive amount of Switch parody movies. Oh well, here comes another batch of parody movies that are going to strike back against this idiotic commercial.

I could see a PC add countering this saying "Have fun playing iLife, iMovie, and iPhoto. Im going to go play Half Life 2, Battlefield 2, Elder Scrolls Oblivion, FEAR, Far Cry, Prince of Persia, etc etc etc"

The ad just fails in so many ways that they should be ashamed of themselves. Theyre trying to show that macs are for young users while pcs are for old people? If thats the case then dont try to pretend programs like iPhoto interest the younger generation. I mean c'mon, its iPhoto. The first thing I did when I started up a mac was remove the iTard programs and install real ones.

Give me a break Apple. Next time make a commercial that shows how much someone enjoys a mac, not a commercial that just makes mac zealots feel special about themselves. If Apple ever makes a commercial that shows people that professionals use Macs to work (without making fun of the millions of professionals who use PC's to work!), then I'd be happy.

But Apple taking the arrogance level down a notch and making a regular commercial doesnt seem like its ever going to happen. Pretty soon Steve Jobs is going to start calling things the "StevePod"

The enthusiast crowd is going to have a field day with this.

Yea the whole countering with games would work.....or not, considering this little thing called Boot Camp. BF2 flies on the intel machines. And they havent even released their high end Powermac replacements yet, which would actually have the potential to lure high end gamers.

It's just a little joke, that's all. Get a sense of humor. Why do you even own a mac? Christ, go back to windoze.

 

[rt_brained]

Kudos to TBWA Chiat/Day. That PC dork is the clone of almost every Fry's or Micro Center customer wandering the aisles from sun up to sun down.

 

[kerpow]

Just realised I had my TiVo going, and went and watched it. Pretty cool

I would put it online, but TivoToGo only works with Windows, so it'd be a hassle.


Steve

It's ironic that on a thread about Macs being better than PC's somebody makes a statement like that. On the first page as well.

Nevermind.

Good ads, pity they don't get broadcast in the UK.

 

[rt_brained]

I can hear the peecee weenies now in their collective dork voices...

Dork 1: "Notice how none of the ads mention anything about games, huh-huh."

Dork 2: "Huh-huh, yeah games, huh-huh"

 

[Steve1496]

It's ironic that on a thread about Macs being better than PC's somebody makes a statement like that. On the first page as well.

Nevermind.

Good ads, pity they don't get broadcast in the UK.

Well, TivoToGo for Mac beta should be out sometime the first half of 2006, rumor has it. I could have copied it from the Windows partition to my Mac one, or just uploaded it from Windows, but I didn't feel like it.


Steve

 

[sam10685]

i like how the PC is a really nerdy looking old guy that's wearing a suit and the mac is just a relaxed dude wearing 'sweats and a t-shirt and jeans. perfect...

 

[bwanac]

I like how arrogant their marketing always is.

 

[milo]

I like how arrogant their marketing always is.

I'm fine with their marketing being a bit arrogant. "Arrogant" in this case means simply that they think their product is better than the competition.

The mac does have advantages. So they *should* brag to the public about them.

 

[eto]

Not sure if they need to "brag". Just show the product and the capabilities. Let the audience determine the "advantages" or "disadvantages".
Maybe pun intended but are we not really trying to compare apples and oranges.

 

[DavidLeblond]

Not sure if they need to "brag". Just show the product and the capabilities. Let the audience determine the "advantages" or "disadvantages".
Maybe pun intended but are we not really trying to compare apples and oranges.

Good marketing doesn't let the audience think for themselves.

 

[eto]

regardless of opinions,
look at all the discussion that has been drummed up in this thread alone. the advertisement goes on much longer than airtime alone.

 

[thejadedmonkey]

regardless of opinions,
look at all the discussion that has been drummed up in this thread alone. the advertisement goes on much longer than airtime alone.

Yeah, but mostly it was discussed by people who already use macs and OS X

 

[Lara F]

Does XP even come with software for DVD playback, I heard it didn't?

Nope - I reinstalled XP on my PC laptop earlier this year from a new retail SP2 CD, wiping out all the original bundled Toshiba software. Last month I went out of town with the laptop and bought the Grey's Anatomy DVD. My reaction to finding out I needed to download new software (not freeware btw) to view it was along the lines of "you've gotta be f-king kidding me".

I also liked the Network commercial best.

 

[milo]

Not sure if they need to "brag". Just show the product and the capabilities. Let the audience determine the "advantages" or "disadvantages".
Maybe pun intended but are we not really trying to compare apples and oranges.

Like you can really show how iLife is easy to use in 30 seconds? And if you could, like any other company couldn't take their POS apps and make a clip making it LOOK like they're easy to use?

People need to walk into a store and try a mac to see for themselves. Hopefully these ads will get some to do just that.

 

[gmanrique]

Although there are many ways of creating an ad...

in this case you are mising the point. These ads are not for the people who will first and foremost remove the iLife suite (BTW, it is not iTard). It is actually quite the opposite. They are not going for the "Professionals" such as yourself, but just for the home users who are tired of Windows at home. Most likely, these users don't have a choice at the office, and these ads are not to change that "office" bit. Even if there is a quote about getting "IT" for help, 99% of the ads quotes are not for the professional environment you might be referring to.

Well if Apple is trying to make fun of potential customers... then mission accomplished. Bravo.

What exactly is the point of slandering customers and competitors? Its a lot like Pepsi and political ads, which dont exactly have the best reputation. Anyone that knows about computers knows that Apple is just insulting peoples intelligence with these commercials, thats a pretty large chunk to offend. I thought they learned their lesson from the massive amount of Switch parody movies. Oh well, here comes another batch of parody movies that are going to strike back against this idiotic commercial.

I could see a PC add countering this saying "Have fun playing iLife, iMovie, and iPhoto. Im going to go play Half Life 2, Battlefield 2, Elder Scrolls Oblivion, FEAR, Far Cry, Prince of Persia, etc etc etc"

The ad just fails in so many ways that they should be ashamed of themselves. Theyre trying to show that macs are for young users while pcs are for old people? If thats the case then dont try to pretend programs like iPhoto interest the younger generation. I mean c'mon, its iPhoto. The first thing I did when I started up a mac was remove the iTard programs and install real ones.

Give me a break Apple. Next time make a commercial that shows how much someone enjoys a mac, not a commercial that just makes mac zealots feel special about themselves. If Apple ever makes a commercial that shows people that professionals use Macs to work (without making fun of the millions of professionals who use PC's to work!), then I'd be happy.

But Apple taking the arrogance level down a notch and making a regular commercial doesnt seem like its ever going to happen. Pretty soon Steve Jobs is going to start calling things the "StevePod"

The enthusiast crowd is going to have a field day with this.

 

[JGowan]

Its not just Apple, its everyone. Advertisers don't give a crap about you unless you're under 35 any more. The reason: generally over 35s have no disposable income and are already set in their ways with regards to buying patterns. Under 35s are easily led by "what's cool" and have money to burn.

I completely dissagree.

Generally, O-35s have long-since been at their careers. They have moved up the corporate ladders a lot further than when they started, with each rung increasing their income.

Typically, O-35s have been married by now and many are a two-income family. Personally, I just got married and went from a $55K income to $100,000 with my wife.

Generally, U-35s are still getting started in their careers, they're paying back student loans, still spending what little income on eating. Sure, certainly they're swayed to have "what's cool" because they're still buying into the notion that you have to HAVE what's cool in order to be cool. Maturity brings the knowledge that "cool" is simply being at peace with yourself.

Sure, O-35 have mortgages, cars and kids to contend with, but with all of that comes some really, really nice deductions.

Once upon a time, a few thousand seemed like a lot of money. Now, at 40, I see it's practically nothing.

Think about this: you've heard of the man in his 40s: He's in his "mid-life crisis" buying the expensive sports car, right? That's the "disposable income" he's using (that you claim he doesn't have) to buy "what's cool" with the "money to burn".

Honestly, the average purchaser of AN IPOD is in his mid-20s and Apple is simply trying to appeal to the average buyer. Not because of his AGE IN GENERAL (with so-called "disposable money to burn"), but rather because he already has an idea of what Apple is already with the iPod purchase.

 

[Project]

I always want Apple to do a small campaign to tie in with iLife, where they encourage potential switchers to bring in their digital camera or something. Show how quickly THEIR photos can be imported into iPhoto and then show all the things you can do with THEIR photos... slideshows, calendars, cards, management etc.

 

[savar]

Not that funny

I would have cast Scott McClellan and Steve Colbert instead. Don't give them scripts -- just let them ad-lib. That would have been funny.

 

[eto]

The Japanese camera in the "Network" ad pulls a print out of her ass.


[edit] and I'm mad about it!

 

[Heb1228]

I would have cast Scott McClellan and Steve Colbert instead. Don't give them scripts -- just let them ad-lib. That would have been funny.

And who would be the funny one out of those two? That would have been the dullest commercial possible.

 

[davidwes]

The ad just fails in so many ways that they should be ashamed of themselves. Theyre trying to show that macs are for young users while pcs are for old people? If thats the case then dont try to pretend programs like iPhoto interest the younger generation. I mean c'mon, its iPhoto. The first thing I did when I started up a mac was remove the iTard programs and install real ones.

Anyone who is removing ilife clearly SHOULD NOT GET A MAC!!!! I do not have a single day go by where I am not using imovie, iphoto, itunes, garageband etc. All those apps are some of the best apps EVER MADE!

I run a dance company and a website to house dance videos. What would I do with out imovie to make my videos and post them online. Do you know how long it would take me and at how much cost to import then in final cut, cut them very simply and then export. You know how easy it is in imovie!!! Yeah, you don't get alot of features, but its a consumer product!!!

I make the music for my dance pieces. Think I would know how to use anything but garageband? I opened it up and right away I had my first song! People in the shows are amazing that I made the music. And I never took a lesson in my life.

 

[gmanrique]

any suggestions???

Perhaps Mr T?

And who would be the funny one out of those two? That would have been the dullest commercial possible.

 

[gmanrique]

Well said

Could not agree more. That is exactly the market this ads are trying to catch. Professionals who use the professionals tools don't need these ads, they are already in.

Anyone who is removing ilife clearly SHOULD NOT GET A MAC!!!! I do not have a single day go by where I am not using imovie, iphoto, itunes, garageband etc. All those apps are some of the best apps EVER MADE!

I run a dance company and a website to house dance videos. What would I do with out imovie to make my videos and post them online. Do you know how long it would take me and at how much cost to import then in final cut, cut them very simply and then export. You know how easy it is in imovie!!! Yeah, you don't get alot of features, but its a consumer product!!!

I make the music for my dance pieces. Think I would know how to use anything but garageband? I opened it up and right away I had my first song! People in the shows are amazing that I made the music. And I never took a lesson in my life.

 

[msandersen]

Ads only play in IE

Curiously, the Apple ads page only works in Internet Explorer on my PC. A script hangs in FireFox and a black box with a film icon shows. Opera started playing the ad, then crashed. Guess I gotta get a mac, huh??

EDIT: Great, even IE eventually crashed. Apple must be doing something funky on that page, or there's a problem with the current QuickTime.

 

[Carson]

I completely dissagree.

Generally, O-35s have long-since been at their careers. They have moved up the corporate ladders a lot further than when they started, with each rung increasing their income.

Typically, O-35s have been married by now and many are a two-income family. Personally, I just got married and went from a $55K income to $100,000 with my wife.

Generally, U-35s are still getting started in their careers, they're paying back student loans, still spending what little income on eating. Sure, certainly they're swayed to have "what's cool" because they're still buying into the notion that you have to HAVE what's cool in order to be cool. Maturity brings the knowledge that "cool" is simply being at peace with yourself.

Sure, O-35 have mortgages, cars and kids to contend with, but with all of that comes some really, really nice deductions.

Once upon a time, a few thousand seemed like a lot of money. Now, at 40, I see it's practically nothing.

Think about this: you've heard of the man in his 40s: He's in his "mid-life crisis" buying the expensive sports car, right? That's the "disposable income" he's using (that you claim he doesn't have) to buy "what's cool" with the "money to burn".

Honestly, the average purchaser of AN IPOD is in his mid-20s and Apple is simply trying to appeal to the average buyer. Not because of his AGE IN GENERAL (with so-called "disposable money to burn"), but rather because he already has an idea of what Apple is already with the iPod purchase.

Sorry, I just did a huge segment in my Pop Culture class about this. The group with the largest discretional income % of their wage is what advertisers call the Gold Collar group. This group is 18-35 year olds that are High School educated and because they live on a low expense lifestyle, they have a lot of cash to throw around at the end of the month. The figure I saw was 7-8 trillion dollars a year are spent by this group of people. dr_lha is right this is EXACTLY who the advertisers are after. It’s not that the rich over 35 doesn't have the cash to drop on a computer or a cell phone or what ever. It’s that it’s easier to sell to some one who is young, who has less buying habits and prejudices. Some one who is uneducated, who can’t see through the marketing. Advertisers don’t care about 65 year old retired women because they don’t vary from what they already have habits of purchasing.
Your perception is that under 35 year olds are in College busting their ass, and don’t have any cash lying around. This is so far from the truth its not even funny. The fact that more then 30% of seniors don’t even graduate high school, let alone get into college puts this idea down the drain pretty fast. Please, that presumption is absurd, Ask any one who’s at all related to marketing and they will tell you the exact thing I did. That group has a huge amount of discretionary income to spend and marketers and businesses want all of it.