Show it, don't say it? No....
This point, I have to disagree with you on. There are some significant downsides to airing an ad with few or no words. For starters, a certain percentage of people with their TV on are not going to be sitting in front of it while commercials are airing. Rather, they're using the opportunity to go get something out of the kitchen, go to the bathroom, etc. If an ad doesn't have audio, it's totally lost on them.
Also, there are people out there simply listening to the audio portion of TV broadcasts. Some of these would be the legally blind population (who ironically, might be very good candidates for purchasing new iPods - especially with all of the eBooks available on them). Others are people who own radios that also pick up the audio from network TV stations. (They're not exactly common, but they exist. Radio Shack used to sell them, for example. People are sometimes seen using them to listen to sporting events while they're out and about.)
This point, I have to disagree with you on. There are some significant downsides to airing an ad with few or no words. For starters, a certain percentage of people with their TV on are not going to be sitting in front of it while commercials are airing. Rather, they're using the opportunity to go get something out of the kitchen, go to the bathroom, etc. If an ad doesn't have audio, it's totally lost on them.
Also, there are people out there simply listening to the audio portion of TV broadcasts. Some of these would be the legally blind population (who ironically, might be very good candidates for purchasing new iPods - especially with all of the eBooks available on them). Others are people who own radios that also pick up the audio from network TV stations. (They're not exactly common, but they exist. Radio Shack used to sell them, for example. People are sometimes seen using them to listen to sporting events while they're out and about.)
swingerofbirch said:Plus, the ads have too many words. The iPod ads worked because there are no words. Cool people don't need to say it: show it. Show the energy.