New Mac Ads

[Carson]

Anyone who is removing ilife clearly SHOULD NOT GET A MAC!!!! I do not have a single day go by where I am not using imovie, iphoto, itunes, garageband etc. All those apps are some of the best apps EVER MADE!

I run a dance company and a website to house dance videos. What would I do with out imovie to make my videos and post them online. Do you know how long it would take me and at how much cost to import then in final cut, cut them very simply and then export. You know how easy it is in imovie!!! Yeah, you don't get alot of features, but its a consumer product!!!

I make the music for my dance pieces. Think I would know how to use anything but garageband? I opened it up and right away I had my first song! People in the shows are amazing that I made the music. And I never took a lesson in my life.

I don't know, I'm not really into the iLife stuff eather. I could really care less about them. iTunes is the only one in my dock. Every thing else sits in my Application Folder unused. I use Final Cut Pro for my videos. Adobe lightRoom(for now) and Photoshop CS for my Photos, I used Dreamweaver and Flash for making web sites and Adium X for Chatting. Why should I use the lower end ones that were made for just to get people to switch. If you like them great. But there only 2% of the reasons you should own a Apple. They are little miniscule parts of a much bigger better system,.....(pssst.. osx......)
If you like them for what you do then great, but some of us don't need them. There not what makes owning a Mac.

 

[EricNau]

Curiously, the Apple ads page only works in Internet Explorer on my PC. A script hangs in FireFox and a black box with a film icon shows. Opera started playing the ad, then crashed. Guess I gotta get a mac, huh??

EDIT: Great, even IE eventually crashed. Apple must be doing something funky on that page, or there's a problem with the current QuickTime.

It's even managed to crash Safari for me. Now that's embarrassing.

 

[rt_brained]

Well if Apple is trying to make fun of potential customers... then mission accomplished. Bravo.

What exactly is the point of slandering customers and competitors?

Clearly you've not benefitted from a basic law or logic & critical thinking class. The characters on the commercials represent the "assumed" personalities of a Mac and a PC "IF" they were actually human. And in your mind, if the PC machine is a dork, then the person who buys one must be as well—and that's slander. Wrong. Slander would be something like me telling everyone that you're a dillweed for thinking it's slander.

Its a lot like Pepsi and political ads, which dont exactly have the best reputation.

Pepsi? Political ads? Are those bastards pushing offshore cola drilling rigs again?

Anyone that knows about computers knows that Apple is just insulting peoples intelligence with these commercials, thats a pretty large chunk to offend.

To be honest, my intelligence is more large crumb than large chunk.

I could see a PC add countering this saying "Have fun playing iLife, iMovie, and iPhoto. Im going to go play Half Life 2, Battlefield 2, Elder Scrolls Oblivion, FEAR, Far Cry, Prince of Persia, etc etc etc"

Right. Touting a computer's ability to play all the latest games is a great way to sell it's ability to make you more productive.

The ad just fails in so many ways that they should be ashamed of themselves. Theyre trying to show that macs are for young users while pcs are for old people? If thats the case then dont try to pretend programs like iPhoto interest the younger generation. I mean c'mon, its iPhoto. The first thing I did when I started up a mac was remove the iTard programs and install real ones.

Are you're saying that iPhoto, iMovie, iDVD, et. al. are only used by retarded people, or are you saying that iLife = iTard? Because either remark is offensive and slanderous.

Give me a break Apple. Next time make a commercial that shows how much someone enjoys a mac, not a commercial that just makes mac zealots feel special about themselves. If Apple ever makes a commercial that shows people that professionals use Macs to work (without making fun of the millions of professionals who use PC's to work!), then I'd be happy.

Note to TBWA Chiat/Day: How about next time doing a montage of people all sitting on their asses in front of their Macs. Next, you cut to CU's of computer screens with moving cursors and programs at work. Then, back to people montage, this time, smiling and nodding. And at the end, two people high-five each other—the way people high-five when they get something accomplished. Fade to black screen, logo and "Got Mac?"

The enthusiast crowd is going to have a field day with this.

I had a little fun.

 

[gauchogolfer]

I don't know, I'm not really into the iLife stuff eather. I could really care less about them. iTunes is the only one in my dock. Every thing else sits in my Application Folder unused. I use Final Cut Pro for my videos. Adobe lightRoom(for now) and Photoshop CS for my Photos, I used Dreamweaver and Flash for making web sites and Adium X for Chatting. Why should I use the lower end ones that were made for just to get people to switch. If you like them great. But there only 2% of the reasons you should own a Apple. They are little miniscule parts of a much bigger better system,.....(pssst.. osx......)
If you like them for what you do then great, but some of us don't need them. There not what makes owning a Mac.

Here's the pricetag from the Apple.com store for your software alternatives above:
Final Cut Studio / Pro / Express: $1,299/ Unavailable / $299
Adobe Lightroom (beta is free), but Photoshop CS2 on Amazon: $589
CS2 Suite: Standard $879, Premium $1,199
Macromedia Studio 8: $949

So, you could buy the Final Cut Studio+CS2+Macromedia Studio for a whopping total of: $3,127 (with CS2 Standard).

I suppose I should tack on Logic too, to replace Garageband for the 'pro' users (that's another $999 for Logic Pro or $299 for Express).

Granted, you'd be getting a hell of a lot of software for that price, and a pro-level experience. BUT, that is obviously not the target audience for these ads. Instead of spending that kind of money, iLife comes free with new purchases, or $79 standalone. For me, the decision was easy. iLife WAS in fact a large reason I bought a Mac, to get the software I like and use on a daily basis, which is well integrated in the suite and with the OS.

BTW, how much of the $3,127 price tag for your software did you pay? I'm curious if there are cheaper alternatives out there that I'm overlooking.


Don't say piracy, dammit.

 

[Applespider]

So, you could buy the Final Cut Studio+CS2+Macromedia Studio for a whopping total of: $3,127 (with CS2 Standard).[/COLOR]

That was my thought. The Pro tools are great but even those of us who consider ourselves relatively well paid, don't just drop $3000 for apps we'd use only occasionally. They're called Pro apps for a reason. FCE I could justify and I was lucky enough to pick up a Mac copy of PS from work when they bought CS2 and switched it to a PC.

For casual use, the iApps are great. And it's that home user who wants an easy learning curve that they're aimed at.

 

[sushi]

come on, macs crash and hang just like PC's do).

No way! Macs never crash.

Macs just have indefinite thinking delays at times!

 

[steve_hill4]

No way! Macs never crash.

Macs just have indefinite thinking delays at times!

Most of my problems tend to come with third party apps. OS X rarely causes the problems.

Love the videos. We were watching them at work yesterday. Very amusing.

 

[sushi]

Most of my problems tend to come with third party apps. OS X rarely causes the problems.

Third party apps and Classic. Most of my crashes are Classic related.

One of these days I will become Classic free. But it will be a while.

As for stability between X and XP, I believe that X has the edge. However, both still crash occasionally.

 

[steve_hill4]

Third party apps and Classic. Most of my crashes are Classic related.

One of these days I will become Classic free. But it will be a while.

As for stability between X and XP, I believe that X has the edge. However, both still crash occasionally.

I often leave my computer on all day, (when sharing lossless audio), and so often I came home or woke up to find Windows had crashed and restarted. So far I have not once had this problem with my Mac.

Nice to know network reliability is the only thing to concern myself with.

 

[rdowns]

Its not just Apple, its everyone. Advertisers don't give a crap about you unless you're under 35 any more. The reason: generally over 35s have no disposable income and are already set in their ways with regards to buying patterns. Under 35s are easily led by "what's cool" and have money to burn.

Your marketing textbook needs a serious update. The baby boomer generation has more disposable income than any generation before it or any current generation.

 

[sushi]

Your marketing textbook needs a serious update. The baby boomer generation has more disposable income than any generation before it or any current generation.

Maybe they are taking into account that O35 tend to be less influenced by advertizing than U35?

Just my personal observation, but I know few of my friends in the O35 crowd who even care about anything fashion. The U35 on the other hand, seem much more interested to the point where it seems to affect their purchases.

 

[Squire]

Maybe they are taking into account that O35 tend to be less influenced by advertizing than U35?

Just my personal observation, but I know few of my friends in the O35 crowd who even care about anything fashion. The U35 on the other hand, seem much more interested to the point where it seems to affect their purchases.

If it's in fashion and good, I think a lot of 35+ people will hop on board. As I get older, I tend to care a lot more about quality and I'm a lot more willing to pay for that stuff. Maybe it's just me but I think older people (but not too old) tend to do a little more research before purchasing.

-Squire

 

[netdog]

I don't know, I'm not really into the iLife stuff eather. I could really care less about them. iTunes is the only one in my dock. Every thing else sits in my Application Folder unused. I use Final Cut Pro for my videos. Adobe lightRoom(for now) and Photoshop CS for my Photos, I used Dreamweaver and Flash for making web sites and Adium X for Chatting. Why should I use the lower end ones that were made for just to get people to switch. If you like them great. But there only 2% of the reasons you should own a Apple. They are little miniscule parts of a much bigger better system,.....(pssst.. osx......)
If you like them for what you do then great, but some of us don't need them. There not what makes owning a Mac.

I agree with you, but I also think that OS X is hard to sell in TV spots beyond the things that they have already addressed...like its minimal risk of infection by a virus or other trojan/worm. The nuances of an OS are subtle, and frankly, Windows XP may be a vulgar environment to work in, but it does work pretty well. Windows users bitch and moan all the time about XP and Office, but they don't generally seem to be ready to switch. Hopefully these ads will make them feel a little better about OS X, and plant a few seeds that will grow into trees over time.

 

[PCMacUser]

Most of my problems tend to come with third party apps. OS X rarely causes the problems.

Love the videos. We were watching them at work yesterday. Very amusing.

Sadly my iBook is crashing almost daily so those ads don't ring true to me. In fact the claim of no crashing just makes me cringe! (My crashes are occurring with built-in Bluetooth as well as 3rd party EyeTV 2).

 

[sushi]

If it's in fashion and good, I think a lot of 35+ people will hop on board. As I get older, I tend to care a lot more about quality and I'm a lot more willing to pay for that stuff. Maybe it's just me but I think older people (but not too old) tend to do a little more research before purchasing.

You said exactly what I was trying to say only much more clearly.

Quality becomes more important it seems.

 

[mccldwll]

Maybe already discussed here, but last night on "House" Mac commercial, and image of Imac, was immediately followed by Lexus commercial. If intentional, had a strong reinforcing of quality effect. If an accident, ......

 

[Squire]

You said exactly what I was trying to say only much more clearly.

Quality becomes more important it seems.

Thanks.

I kind of thought that's what you were getting at but I wasn't sure.

Prime example: Several years ago, I wanted to buy a Sony all-in-one home theatre package. I had been drawn in by the hype and the thing looked sort of cool. I held off and later, after I had become more of an educated consumer, I bought a more expensive but much, much better separate system. I had done my homework and knew that it was the system I really wanted.

One thing I really try to limit is my post-decisional dissonance when it comes to purchases. When I was younger, it didn't take me long to regret-- or at least second guess-- my buying decisions. Not so anymore.

To sort of bring things back on topic, the purchase of my Mac is definitely one of the best (product) buying decisions I've ever made.

-Squire

 

[boncellis]

The commercials are meant to cast a wide net, and while I found them funny I could understand how some people would think they're lame. I think Apple would do better to advertise specific products rather than the broad generalizations disseminated recently.

In any event, I still laugh at them. Apple doesn't need to cater to me, though.

 

[lonelemur90]

my personal favorite new ad is the restarting one, seeing as this has become my dell's new favorite hobby.

 

[NewSc2]

I think showing off Spotlight and the window rearrangement (sorry the name escapes me at the moment) would be much cooler than 2 people talking. Reminds me of the old commercials with Tony Hawk saying how cool a Mac was.

Yeah that's nice and all, but whenever I bring out my laptop and rearrange my windows (you know, that hot corner thing, damn i wish i remembered what it was) they start to "get" why OSX is cooler than Windows. Especially when I have like 20 videos playing, 8 websites open, IM, etc. and the comp doesn't lag one bit.

 

[AvSRoCkCO1067]

I think showing off Spotlight and the window rearrangement (sorry the name escapes me at the moment) would be much cooler than 2 people talking. Reminds me of the old commercials with Tony Hawk saying how cool a Mac was.

Yeah that's nice and all, but whenever I bring out my laptop and rearrange my windows (you know, that hot corner thing, damn i wish i remembered what it was) they start to "get" why OSX is cooler than Windows. Especially when I have like 20 videos playing, 8 websites open, IM, etc. and the comp doesn't lag one bit.

Expose

 

[iJon]

I think showing off Spotlight and the window rearrangement (sorry the name escapes me at the moment) would be much cooler than 2 people talking. Reminds me of the old commercials with Tony Hawk saying how cool a Mac was.

How is showing a 30 second clip of someone finding their favorite document real fast exciting? No one would be able to relate to that and Spotlight is hardly an incentive to go out and buy a Mac. Yeah it seems cooler when you whip out your laptop cause you have all the time in the world to say what you want and show people what you want.

When it comes to a 30 second commercial, Apple hit these right on the spot. I will say it over and over, people who are looking at switching to Macs are wanting to cause they are tired of the crashes, viruses, problems and anything else negative that Windows has. Spotlight, Expose, Dashboard are just icing on the cake once they consider a Mac.

jon

 

[Carson]

Here's the pricetag from the Apple.com store for your software alternatives above:
Final Cut Studio / Pro / Express: $1,299/ Unavailable / $299
Adobe Lightroom (beta is free), but Photoshop CS2 on Amazon: $589
CS2 Suite: Standard $879, Premium $1,199
Macromedia Studio 8: $949

So, you could buy the Final Cut Studio+CS2+Macromedia Studio for a whopping total of: $3,127 (with CS2 Standard).

I suppose I should tack on Logic too, to replace Garageband for the 'pro' users (that's another $999 for Logic Pro or $299 for Express).

Granted, you'd be getting a hell of a lot of software for that price, and a pro-level experience. BUT, that is obviously not the target audience for these ads. Instead of spending that kind of money, iLife comes free with new purchases, or $79 standalone. For me, the decision was easy. iLife WAS in fact a large reason I bought a Mac, to get the software I like and use on a daily basis, which is well integrated in the suite and with the OS.

BTW, how much of the $3,127 price tag for your software did you pay? I'm curious if there are cheaper alternatives out there that I'm overlooking.


Don't say piracy, dammit.

O I'm sorry, I failed to mention that I'm a student, so I get discounts.... O yea and my school has Apples. That means "free" software for me. hahaha

I never said the target audience was pro level I was just defending the fact that iLife isin't what makes owning an apple. iLife isn't bad, and if you like it and you use it then awsome. I just would rather use somthing else.

 

[Doctor Q]

Has it been pointed out that PC pronounces it eye-TUNES while Mac pronounces it EYE-tunes?

 

[winmacguy]

It seems that HP will be following Apple shortly in the 'cool' 'hip' advertising stakes.
http://www.businessweek.com/technology/content/may2006/tc20060504_772651.htm?campaign_id=rss_tech