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Exchange rate risk. Lower volumes make for higher shipping costs from the Far East and higher distribution costs within Europe. Multiple markets, each with own tax regime, and languages make admin and supply chain more expensive. Multiple languages make support costs higher too.

Again: other brands seem to be doing all that without the huge difference in prices.
 
I means we no longer need this huge power brick that came with previous mac minis:

mini.jpg


The mac mini was introduced as "the most affordable mac ever" at £339 (which really was affordable)

Then it edged up to £499, and now £650 :(
What gets me is, computers are like Moore's law transistor count over time, computers get cheaper over time. Apple on the other hand, is going in the opposite direction. :(
 
https://forums.macrumors.com/posts/10145079/
Taking into account the maths smiddlehurst did correctly, how is 16.5% (an extra $115) difference justified? Last time I checked, the UK speaks English. Hey, so does the US. Tax is something they've handled for year after year without issue.

For those of us outside of the US, we're resigned to the fact that Apple will charge a relatively higher price because of cost of operation. But while this normally lies around 7% (as agreed by a number of posters in this thread), Apple have magically added an extra 10% out of nowhere.

Why not? People will pay it. :) Apple has a responsibility to its shareholders to maximise its profit. They could charge 20% extra in Europe and they would still sell very well.
 
hey hey, I grabbed the wrong values from the older models. So in the UK you pay $90 more. Well, you know people say things are more expensive in the UK, so that explains to tallyho's (above) response why e.g. coffee prices should be different. It's not about the currency exchange but rather the commodity prices. Like an exact same cup of coffee you buy at Starbucks around the world will not cost the same. You can ignore the significance of tax on the coffee for this argument's sake.

And remember Apple is a US company. They count their profits in USD. Now obviously just like everyone else foreign exchange will eat in a little. Of course being one of the world's biggest companies you don't want that to happen. So that extra bit gets passed onto the consumers.

at the end of the day, yes, the mac mini is way too expensive for its specs; regardless of where you purchase it from.

Sorry, you're still off on your values, it's $115 not $90. The person you were quoting from did the same mistake on removing the VAT you did in your original post (you can't calculate VAT by taking 17.5% off the VAT inclusive price, doesn't work that way). That's a BIG difference and can't be justified with this commodity prices rubbish, especially considering it's a bigger gap that Apple normally apply to their devices (last one I worked out was iPad and that came in around... 8% I think for the base 16Gb model).
 
And remember Apple is a US company. They count their profits in USD. Now obviously just like everyone else foreign exchange will eat in a little. Of course being one of the world's biggest companies you don't want that to happen. So that extra bit gets passed onto the consumers.

at the end of the day, yes, the mac mini is way too expensive for its specs; regardless of where you purchase it from.

If they price it way too high then it won't sell then you end up with no profits. :D
 
LOL, I checked the brazilian apple store, it's selling for R$2700 here (US$1490), the same price as the white macbook... :eek:
 
Can anyone else in the UK actually calculate VAT or is it just me?

The UK price is not 535 at all; To work out the before VAT price you have to divide by 1.175, so the UK pre-VAT price is £552.34 (i.e. 117.5% of the pre VAT price is the total price. The pre VAT price is NOT 82.5% of the post VAT price).

So the UK price, before tax, is $814.58, so $115 more than in the US. Ridiculous.
 
My Mini wishes come true...?

I have been pining for this day (a new Mini!!) for the last 18 months and finally it is here! It is so damned sexy and sleek...but:

1. The price increase is insanely outrageous for the outdated innards. I could understand if it was Core i5 but this is nuts.
2. As many here predicted, it is still the same C2D as before (very disappointed on that point).

3. Is the HDD user upgradable with this unibody design (iFixit will be telling us soon no doubt)?
4. The SD slot should be on the front for easy user access.
5. 1 less USB port but it can be justified with the SD slot.


As awesome as this re-design looks I don't know if I can justify the purchase based on points #1 and #2. I am left to wonder if I should smile or frown.....scales are tipped towards frowning.

:):apple::(
 
wow thats more than I was expecting - one in the eye (blindsided) - looks so much better.

and BTO 8GB option - finally!

(gonna go sit n wait for the 'what no i3/i5 threads.....)

:)

What a great looking computer :) and we'll see i3/i5 minis by this time next year if not sooner.
 
Can anyone else in the UK actually calculate VAT or is it just me?

The UK price is not 535 at all; To work out the before VAT price you have to divide by 1.175, so the UK pre-VAT price is £552.34 (i.e. 117.5% of the pre VAT price is the total price. The pre VAT price is NOT 82.5% of the post VAT price).

So the UK price, before tax, is $814.58, so $115 more than in the US. Ridiculous.

Do you know what the import duties are on top of that?
 
There is no reasonable graphics chip that would fit in that enclosure for i3/i5 since Intel barred Nvida from making chipsets for i3/i5/i7.

You just pulled that statement out of thin air.
If Apple could put a dedicated GPU into an Apple TV, THREE YEARS AGO, I bet you every money in the world that they can find one for the Mini.

No need for a high end chip here. Just the cheapest lowest-end GPU, and it would still be 3 times faster.

People are so enthralled by Apple's praise about those allegedly fast Nvidia chipsets that they aren't seeing the very obvious fact: integrated GPU really sucks donkey balls performance-wise.
 
Exchange rate risk. Lower volumes make for higher shipping costs from the Far East and higher distribution costs within Europe. Multiple markets, each with own tax regime, and languages make admin and supply chain more expensive. Multiple languages make support costs higher too.

It's hardly different to each state in the US having it's own sales tax laws and regulations.

It's hardly a different distance to ship the machines.

The size of the market is quite similar.

And we speak English in the UK, so that's not a problem.

As was pointed out elsewhere, the usual mark-up, pre-VAT, is 7%, to account for additional costs of doing business (consumer protection laws, etc) in the EU. This new (and very lovely, and desirable) Mac Mini is way above that.

I'll see what the education discount is, it could change the equation totally.

They could at least throw in a free iWork at this price. Or 4GB of RAM.

This will drive a lot of people to look upwards at the iMacs though, especially if (like me) they are also considering getting a new monitor. It's just a shame that the iMacs come in only 21.5" and 27" variants, no 24" variant.
 
Can anyone else in the UK actually calculate VAT or is it just me?

The UK price is not 535 at all; To work out the before VAT price you have to divide by 1.175, so the UK pre-VAT price is £552.34 (i.e. 117.5% of the pre VAT price is the total price. The pre VAT price is NOT 82.5% of the post VAT price).

So the UK price, before tax, is $814.58, so $115 more than in the US. Ridiculous.

Oh oh, I can! Join the club we have t-shirts :D
 
I was thinking of getting a mini, but although this is a very nice update I'm going to wait and see what the next iMac update brings. The specs of the two are currently rather close. If they can bring out an i5 based 21.5" iMac with half decent graphics my original Alu will be hitting eBay.

It's the cost side that is the decision maker. The iMac also comes with the keyboard mouse, screen, webcam etc.

And yeah, I can calculate VAT, although this would be purchased on my business so I'd just claim the VAT back ;)
 
Entirely uninformed ********. The very most part is Apple's profits!
Hardly any other electronics brand has these huge price differences between the US and Europe.

Or, just possibly, there is economy of scale in effect that makes Apple's boutique-like nature allow for cheaper pricing in the States compared to other vendors while allowing them to still make industry leading profits on HW.

Are you now going to deny that Apple sells more product to the US than any other single country?

If it's so easy to get more profit from these other countries over the US then you have to wonder why does Apple focus on the US and not on these countries they are apparently "raping". :rollseyes:

I believe Apple breaks down unit sales and profits across continents/regions. Why don't you crunch those number and get back to us on how much more profit they are making abroad.
 
Can anyone else in the UK actually calculate VAT or is it just me?

The UK price is not 535 at all; To work out the before VAT price you have to divide by 1.175, so the UK pre-VAT price is £552.34 (i.e. 117.5% of the pre VAT price is the total price. The pre VAT price is NOT 82.5% of the post VAT price).

So the UK price, before tax, is $814.58, so $115 more than in the US. Ridiculous.

I'm trying to figure out if it's ~120 USD more in all EU countries. It probably is, but if there's a country where it's cheaper I might just buy it through there.

I bought my iPod Touch in Sweden and saved about 50 USD (not that much, but since I was already there it was worth it)
 
Apple so just killed the AppleTV... And man, is that beast expensive...

I think just the opposite... I am expecting an A4 based version of this SAME enclosure to be the new Apple TV and at a much lower price...

Finally an Apple TV that can act as a DVD player as well as everything else...
 
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