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Seriously? More BS from you? Do you want to back up that statement that an American owned company pays absolutely nothing to import their goods to the UK. I bet you think the regulatory fees and power adapter are free, too.
 
Here in the Communist dictatorship of Sweden the price is up 33% from the previous model.
975 U$ incl. VAT

Welcome Zotac ...
 
£150 price increase in the UK, now more than double the price it was when first introduced at £339.

Its an absolutely disgusting price hike. Clearly they want people to enter into the world of apple through the ipad, not the mini.

Anyway, although the ease of upgradeability is a nice feature, I just dont like the slow death of anything white by apple. Glad I bought one a couple of months ago (and it only cost me £300 new!)
 
Wonderful machine, nothing can compare.

Just one question:

20100615-kk3mne1794cpt8ukgdrrw6hut9.jpg

HDMI has enough bandwidth for multichannel pcm audio, so the computer will just decode whatever it plays to pcm.
 
While I like the overall appearance I am very disappointed there is no blu-ray. I want to keep the number of components in my entertainment setup to a minimum, not need one for this, that, or that, and maybe that; get my drift?

and the price, damn this thing is getting up there. Perhaps with this refresh they will freshen the Apple TV and blu ray to that?
 
I think just the opposite... I am expecting an A4 based version of this SAME enclosure to be the new Apple TV and at a much lower price...

Finally an Apple TV that can act as a DVD player as well as everything else...
I think an A4 based on iOS is imminent, but I'm not sure about the enclosure. It could feasibly be the size of an iPod Nano in a Dock and still have all the HW it needs to push 1080p, assuming that the rumour of it having no HDD are true. that's the only way I can see making it $99, anyway, assuming that rumour is also true.

Hopefully, now that it has HDMI we'll see some clever 3rd-party solutions for a 10-foot user interface. There was already some nifty hacks for the Mac Mini to emulate the AppleTV, so hopefully this will spark even more development.
 
bye bye apple tv!!!!

No - hello new Apple TV that is significantly cheeper than todays Mac Mini.

Nice to see that Apple have made it easier for Mac Mini users to connect to their TV's, but at that price it's a computer first, TV device second. Why would I spend so much on a box just to connect to my tv?????
 
Heat!?

They got rid of the annoying power brick, but I am a bit worried about heat.

The case of the Mini is smaller now. The processor and HDD are similar in heat production as the previous model. But now they cram the powersupply in there, too!

Anyone remember the problems with TimeCapsule (also built in power supply). It got very hot with a much weaker processor and quite a few of them died. The ATV also gets pretty hot.

I hope that the new Mini will not suffer the same problems due to the new construction.

And besides it beeing really beautiful now, I am glad that Apple finally markets it as a MediaCenter to connect to a TV. I have been using and loving it with my LCD TV since 2006 (EyeTV, iTuens and AirTunes, Plex...). And MiniDisplay Port to HDMI adapter (EUR 15) did the HDMI job already on the previous model.

Unfortunately the rather high new entry level price for the Mini in Europe will discurrage a lot of potential new customers.
 
https://forums.macrumors.com/posts/10145079/
Taking into account the maths smiddlehurst did correctly, how is 16.5% (an extra $115) difference justified? Last time I checked, the UK speaks English. Hey, so does the US. Tax is something they've handled for year after year without issue.

For those of us outside of the US, we're resigned to the fact that Apple will charge a relatively higher price because of cost of operation. But while this normally lies around 7% (as agreed by a number of posters in this thread), Apple have magically added an extra 10% out of nowhere. That's the problem, alongside the standard overpriced one.

1) Read my post: Exchange Rate Risk.

2) You are also assuming that the differential for doing Europe will remain at 7% (if that is what it is). But that is not necessarily true. Austerity measures in Europe are going to increase cost of doing business here so differential will rise accordingly. If recession in Europe hits harder than US (likely) then their fixed costs, and those of suppliers, have to be spread over lower volumes as well. They are probably worried about economic risk of distributors defaulting too.
 
Looks fantastic and specs are impressive for a small computer!!
 
Again: other brands seem to be doing all that without the huge difference in prices.

See my answer to Calb.

[Edit] Calb answer has gone for moderation, no idea why.

In short: austerity measures will increase costs in Europe (both fixed and variable) and reduce volumes. Unit cost must rise (higher costs spread over lower volume) to compensate so the differential for doing business here relative to the US will be bigger. It might have been 7% before but it will be more now. Plus there is exchange rate risk.

Because the European economic situation has worsened considerably in last few weeks you can only make sensible comparison with a new price list.
 
Seriously? More BS from you? Do you want to back up that statement that an American owned company pays absolutely nothing to import their goods to the UK. I bet you think the regulatory fees and power adapter are free, too.

I'm sure the cost per cable for 100,000 US power cables and 10,000 UK power cables is negligible, apart from the large British plug that might add a tiny amount more on to the cost.

Maybe the embedded PSU is 110V only for the US, so Europe requires a more expensive 230V PSU design! But that would be made on a similar scale to the US PSU because of the size of the market in Europe, so again, shouldn't be a major difference.

The biggest difference in cost is handling consumer protection laws - default warranties are far longer in Europe, and in the UK you can claim warranty repairs for the expected lifetime of a computer (i.e., 3 years minimum). http://news.bbc.co.uk/1/hi/magazine/8253915.stm - but this is usually covered by the 7% markup we see on average.

I know that the unibody design is what is adding on the extra cost in the US over the previous version, no gripes about that. No gripes about the specs either (although I still want to gripe about the lack of a slightly larger Mini) aside from stinginess with installed RAM.
 
I just want to make sure that I have this right. The new Mini:

- Finally has the $1 worth of parts involved in a SD card slot, but they put it on the wrong end of the machine.

- Takes what was "The mot affordable Mac Ever" up to an all time high entry point of $700, right in the middle of a worldwide recession.

I just don't know what to say other than wow, what a rip off. Oh wait! it comes in a unibody case! But you know what - I could care less. Using a unibody case on a desktop serves no practical purpose except raising the cost of the unit, and therefore the price. I would rather that apple announced that it is now an all plastic case, but the price is back to $500. Now that would have been a real improvement.

I had really hoped that Apple would have had something for those of us who are not rich this time. Oh well, I guess it's a Dell with Ubuntu for me.

Great you go buy your plastic Dell.
 
No - hello new Apple TV that is significantly cheeper than todays Mac Mini.

Nice to see that Apple have made it easier for Mac Mini users to connect to their TV's, but at that price it's a computer first, TV device second. Why would I spend so much on a box just to connect to my tv?????

I agree. I want to buy one, but it can't stream my iTunes library to my TV, Front Row is pathetically outdated, and it is way too expensive for what I need. At least Apple isn't abandoning the TV space, and hopefully a new Apple TV is finally coming. It needs new hardware so badly.
 
That's too bad, but I'm going to get a 300€ Aspire Revo or something like that, and run a Linux-based XBMC instead :(

Or run OSX on it. Now that audio over HDMI in OSX is supported, the Revo should run quite nicely.

Is anyone else actually concerned about the built in PSU? Wouldn't this open up the potential for Time Capsule related breakages?

I realise it has the aluminium unibody case, and the HDD(s) will be laptop sized, but it's still going to generate heat.

I would wait for initial reports about fan noise. The previous models were OK in that respect. This model looks as if it will get quite toasty. Thinner and smaller is not always better, imho.

You didn't account for economy of scale in the US for the same exact product. You didn't account for import tariffs. You didn't account for UK or EU regulatory testing as averaged per unit compared to the US. You didn't account for the projected value of the pound compared to the dollar over the next several months or years.

Economies of scale - given the lack of a uniform market in the US or Europe and the size of the market in both, this is a wash.

Import tariff is limited to VAT. Computers and software attract 0% in most if not all European countries.

As for your last point, are you seriously arguing that Apple prices on the basis of projected currency fluctuation years ahead? Pricing changes on the Applestore more frequently than that, if you hadn't noticed. Any publicly traded company the size of Apple should have a comprehensive hedging policy to address currency risk without gouging the customer base and threatening its revenue stream.
 
Damn Apple. Damn them. Damn them!

They are, literally, the only company that can release a product so jaw-droppingly elegant and beautiful that I want it simply for that fact alone.

I have absolutely no use for a Mac mini other than as an expensive desk ornament, but I still want one.

Apple are like the Marks + Spencer or the tech world, you see the stuff/read about it and then can't help but think how you've managed to live without out it IMO. i've pretty much had to ban myself from reading their website because of it =(
 
I've always supported Apple's European pricing and 1:1 dollar/euro conversion, due to taxes etc., but this is completely different guys!
A Macbook costs $999 in the US and €999 in Europe, okay (I got mine for €899 but the Euro was much stronger a few months ago). I got my iPad for €599 and it costs $599 in the US, fair enough. But why should the mini be priced at €799 when it costs $699 in the US? That's completely against Apple's usual pricing. Of course we are going to complain here!

It's a great upgrade and I just love the new mini, but I will certainly replace mine with a 21" iMac when the time comes (even if they will probably increase the iMac's price too).
 
It looks nice. But for $699, it SHOULD have 4 GB RAM and not 2GB. It should also have a 2.66 GHz Core 2 Duo. If I could, there would be one model.

$699
Intel Core 2 Duo 2.66 GHz
4 GB DDR3 RAM
500 GB SATA HD
Nvidia 320M
 
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