one last idea then i'm going to do something else.
..
i'm not convinced it's apple(etcetc) who determines when we replace our products..
like, it's not apple saying "we'll make them buy a new iphone every 1or2 years.. let's design accordingly".. it's the buyers who are deciding to do that.. all apple has to do is make sure they're at the right place right time with the right product and they just catch all the money (of course, marketing is happening continually which perpetuates and/or brings new people into the cycle)
laptops, imacs, minis.. people keep those things for 3-4 years.. (personally, i get a new laptop every 3 years)
macpros.. seemingly more people keep those things for 4-6 years and are way less hesitant when doing things like buying 3 year old used models..
that's us deciding those things.. apple is just catering to the 'rules' we put in play.. it would be stupid of them to try to gestapo us into buying a computer every 3 years (i mean, some people already do that anyway.. and upgrade along the way.. but i'm talking about the rest of the people).. it's smarter for them to play the schedule we decide on and just milk it.
their sales dept? yeah, it's genius.. but not because they're controlling our buying behaviors.. it's because they're exploiting our behaviors.
they know damn well how many hard drives have been sold for macpro1.. that's like a gazillion dollars which slipped through their hands.. this time around, they'll be catching a much larger chunk of our spending habits..
..
i'm not convinced it's apple(etcetc) who determines when we replace our products..
like, it's not apple saying "we'll make them buy a new iphone every 1or2 years.. let's design accordingly".. it's the buyers who are deciding to do that.. all apple has to do is make sure they're at the right place right time with the right product and they just catch all the money (of course, marketing is happening continually which perpetuates and/or brings new people into the cycle)
laptops, imacs, minis.. people keep those things for 3-4 years.. (personally, i get a new laptop every 3 years)
macpros.. seemingly more people keep those things for 4-6 years and are way less hesitant when doing things like buying 3 year old used models..
that's us deciding those things.. apple is just catering to the 'rules' we put in play.. it would be stupid of them to try to gestapo us into buying a computer every 3 years (i mean, some people already do that anyway.. and upgrade along the way.. but i'm talking about the rest of the people).. it's smarter for them to play the schedule we decide on and just milk it.
their sales dept? yeah, it's genius.. but not because they're controlling our buying behaviors.. it's because they're exploiting our behaviors.
they know damn well how many hard drives have been sold for macpro1.. that's like a gazillion dollars which slipped through their hands.. this time around, they'll be catching a much larger chunk of our spending habits..