Mark said no new Mac Studiio not long ago and now he says new Studio coming. talks out of his ass but so many websites reports on his BS.
He seems to be stuck on the notion that Apple can't walk away from the 27" (large screen) iMac. He keeps searching for stuff around the Mac Studio to kill off the Studio. The large screen iMac is going to 'kill' it. The Mac Pro is going to 'kill' it.
Apple got on stage over a year ago and effectively explicit said that the large screen iMac was being replaced by the pair of Studios ( Mac + Display). The iMac has been the 'king of the desktops strategy' for Apple for a very long time and he seems to having lots of trouble letting go of that. Pretty good chance Apple already has.
Several reasons.
1. Mac + Display actually lets Apple raise the average selling price.
( yes Apple sells less LCD panels but the margin on the now lower subset they do sell is higher)
The can also mop up the old iMac 27" entry users who are more price senstive with Mini Pro + Display or Mini Pro + 3rd party display. So probably no backslide at all in number of units sold in this old Mac 27" price range at all.
( old iMac Pro mostly covered by Studio Ultra + <some monitor> )
2. If the RAM and GPU are soldered down then end user lifecycle costs are better controlled by detaching the display. For example , Mac Studio get recycled every 3 years and screen every 5-7.
3. Display technology is in flux. Apple switched to the 5K 27" display and then sat on that same tech for almost a decade with no substantive changes. Is Apple's large screen very long term future double layer OLED , miniLED , microLED ... suspect Apple doesn't know. The context to herd Mac users onto the same screen for next 5-6 years just isn't there. Their ability to leverage a screen manufacturing into giving them the discounts for a 2-4 year old screen tech on a bleeding edge screen (because probably going to buy for next 5 years in very , very large numbers) is very limited.
4. Changes in 'Right to repair' and 'mandatory spare parts' regulations. Detaching the monitor is going to help.
25 years ago the iMac bascially saved Apple. It is 25 years later... the iMac is not the primary lynchpin to making this transition successful. Just not. That is likely also a major contributor why the 24" model has been comatose for 3 years. Gurman can't see the forest for the iMac trees.
P.S. there was probably a 27" iMac project rumbling around inside of Apple during the last 3 years or so . Possibly as a backstop in case the Mini/MiniPro/MacStudio didn't work out well. But they have. And most of the troublesome quirks of the Studio Display has largely dropped away also over time.
And 3rd party display alternatives are just getting better. ( At one point Apple made laser printers up until they didn't). I don't think Apple would completely exit , but also don't think Apple is OCD going after the maximum number of desktop deployed screen docking display stations either.