New MacBook Pro Has Already Outsold All Competing Laptops This Year

[satchmo]

This story has been spun more then a Forrest full of the worlds spiniest spiders!!

The title of the article on the website who made it is this:

Apple’s newest MacBook Pro generated 7x more online revenue than MacBook at launch

Hardly shouting about it selling more then 'any other laptop' despite the article only highlighting 4 other laptop models, not even manufactures! A complete made up farce of a report spun even harder by MacRumors who should be utterly ashamed of making up so much click bait crap!

I suggest you read the actual article and ignore MacRumors spun click bait version:

https://intelligence.slice.com/apples-macbook-pro-launch/

Exactly. It also is about sales revenue...not units as 'outsold' implies.
Naturally if Apple's MBP's are double the cost of competing laptops, it will generate more revenue.

Really poor 'creative' licence in reporting. But nothing like positive Apple stories to stoke the flames of already upset Mac fans. Click bait indeed.

 

[ladycsr]

I am not spending a 20%-50% premium extra on a laptop because lot's of others have.

 

[dmarkman]

Well, these buyers obviously aren't PRO

I think I'm PRO enough (~30 years C/C++/Java/SQL development and I'm buying it. So, please, stop your nonsense.

 

[apolloa]

Exactly. It also is about sales revenue...not units as 'outsold' implies.
Naturally if Apple's MBP's are double the cost of competing laptops, it will generate more revenue.

Really poor 'creative' licence in reporting. But nothing like positive Apple stories to stoke the flames of already upset Mac fans. Click bait indeed.

Perhaps the MacRumors team feel so ashamed of reporting constantly bad news about the new MacBook Pros they felt the need to resort to making things up to promote something good about it, because their actually isn't anything good about it..

 

[trims]

The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch.

What a silly graph. It's difficult to draw any real conclusions.

1. What, exactly is 'indexed revenue'? Presume revenue adjusted for inflation, but can't be sure.

2. MacBook Pro is a whole range. A more reasonable comparator would be 'all PC laptops'.

3. In fact, a more useful comparator would be MBP units sold compared with last major MBP launch.

4. This graph suggests to me that 12 inch Macbook sales in the 500+ days since April 2015 have been tiny.

5. It also confirms that the new MBP is hugely overpriced.

 

[BvizioN]

No, actually, "they" said "WHY does it have a 3.5 mm jack when the new iPhone does not?", after "they" just finished spending a solid month hand-wringing over the removal of the very same jack on the iPhone!

Bottom line: People are insane.

I would say they are stupid not insane. Even a 5 year old would understand that removing an antique technology in a mobile device makes more sense for many reasons. But who am I to argue, lol.

 

[dba7dba]

What a silly graph. It's difficult to draw any real conclusions.


3. In fact, a more useful comparator would be MBP units sold compared with last major MBP launch.
I have a feeling Apple will very likely not release that data because it will prove to be embarrassing.

4. This graph suggests to me that 12 inch Macbook sales in the 500+ days since April 2015 have been tiny.
Agree. I've seen very few 12 inch Macbook in the wild. Mostly Macbook and Pros.

 

[NightwalkerUK]

This is total PR spin by Apple to combat the huge amounts of bad press surrounding the release.

 

[SMIDG3T]

How do you know it's rubbish? Have you used it 8 hours a day for a week?

I'd pop into Specsavers bud. Did you not notice the "/s" after?

 

[HappyMacGuy]

The Schiller damage control marketing team in action!

 

[Soccertess]

not sure what this graph shows, would like to see units sold to be honest.

 

[Rocketman]

Guys. It's a product. It's priced by the vendor. The response in terms of sales seems self evident. Stop whining.

 

[HappyMacGuy]

Well now, I guess all the complaining about the lack of ports, and what not was done by a vocal minority (including me), and the new laptops have struck a cord with consumers. Maybe they're not a good fit for some of us hard core mac users, but perhaps they are for others. I'm big enough to admit, that I am wrong on this machine. Clearly Apple's approach is proving to be successful and kudos to them

No you're not wrong so don't apologize or be fooled by their Revenue and not SALES. I'm surprised there's no Asterisk at the bottom * Since Nov 3rd 2016.

 

[gaximus]

I think you're missing my sarcasm.

Yep, try using the `/s` to indicate sarcasm. Its hard to tell on here now-a-days

 

[roksraka]

What a failure of a product. Tim Cook's apple is a sinking ship.

Tim Cook is a lot like Steve Ballmer was at Microsoft.... makes a massive amount of profit for a few years, expands the company, but doesn't care about the products and the long-term future and vision of the company

 

[Crzyrio]

Tim Cook is a lot like Steve Ballmer was at Microsoft.... makes a massive amount of profit for a few years, expands the company, but doesn't care about the products and the long-term future and vision of the company

Really? The new Macbooks look very much forward looking.

 

[Peter Abs]

Uh oh.. hope they don't start neglecting the 12" MacBook now...

 

[js09]

What a failure of a product. Tim Cook's apple is a sinking ship.

aw, it doesn't serve your needs so it's a bad product? that's cute, you must feel entitled. Or, you're broke and can't afford something you don't need.

 

[freddiecable]

I'm not a Video or 3D-pro. But i work with design (photoshop mostly) and UX-related and some basic video-editing. But I travel a lot and for me these laptops fits great (them being thin and light). But I can understand the hardcore PRO can be a bit negative (mostly by removal of all legacy ports). But also promising with all future devices using usb-c right?

 

[-hh]

Metric of revenue (vs units)

Now explain what is problematic with that. Revenue is what ends up in your pocket (and then you subtract cost and end up with profit).

There's potentially nothing _wrong_ with using revenue as a metric ... it really depends on who the audience is.

For example, a stockholder (which I am) is interested in revenue metrics because it eventually yields stock appreciation and/or increased dividends, etc. However, even this needs to be moderated / calibrated against other relevant elements, such as how big (or small) the customer demographic is, to assess potential for sales longevity vs saturation, etc.

OTOH, for a 3rd Party company who's contemplating offering something like a USB-C peripheral, they want to know how big the potential customer base is, so their metric of merit is more likely to be units sold & out in the wild.

Finally, for the general news consumer, it is important for them to understand the context and limitations of whatever metric is being bandied about, which is where there's a slippery slope of deception temptation from desires to "spin" whatever the information is.

 

[AZ63]

That is economically impossible!

Remember the famous quote:
There are lies, damn lies and statistics.
Or something like that.

 

[cmaier]

Exactly. It also is about sales revenue...not units as 'outsold' implies.
Naturally if Apple's MBP's are double the cost of competing laptops, it will generate more revenue.

Really poor 'creative' licence in reporting. But nothing like positive Apple stories to stoke the flames of already upset Mac fans. Click bait indeed.

If it generated 7x revenue and cost 2x, it still sold 3.5x units. More importantly, the 7x is what counts. I could sell a piece of crap for $1 and sell a lot more units but also bring in less revenue. The fact that they are able to price higher and still generate enough sales to generate more revenue than everyone else indicates that people perceive value exceeding or equal to the increased price.

 

[El Hikaru]

I want that 15 inch black Macbook pro, but it is too expensive for just wanting it.

 

[cmaier]

Tim Cook is a lot like Steve Ballmer was at Microsoft.... makes a massive amount of profit for a few years, expands the company, but doesn't care about the products and the long-term future and vision of the company

Sure. They said the same thing about Jobs. They said the same thing about the MBP redesign in 2012.

If all apple cared about was profit, they'd instead have created the MBP with every port imaginable, with a touch screen, etc. so no potential buyer would have a reason to not purchase. It's exactly because Cook cares about the future that they are taking the risk of dropping legacy ports and certain functionality and inserting ports with connectors for the next ten years instead.

 

[milo]

Just imagine if they ever updated the desktops.