I know many musicians, artists and other media people, who really aren't too wealthy, have nevertheless invested in Apple products to get the quality and reliability. I could see this changing, the pricing is for sure breaking some backs.
I really think they used to deliver so much more. In 2011 i got my MBP13 for 950€ (and it was PRO), now for the fresh entry level machines I have to pay around 1500€ - that's a huge change. If this is the future direction, there's no way I could keep up paying the prices, they will be losing the people who started backing them in the first place at the i-Products years.