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In a year, people knocking the touchbar will hide and become silent. The touchbar constitutes a great advancement for usability. Too bad some people just can't see it.

or you mean go away in a year and be replaced by a touch screen. This thing won't last long.
 
no, only you wonder it, the rest of us know the difference for when unlike you, we actually use our desktops for pro applications, like CAD.

Well, isn't it obvious yet that the market you represent is not the market Apple targets? Growing market is mobility, growing market is cloud computing, which means less need of local computing power. Apple is not going after the niche market like CAD pros with these laptops. Web developers (a market where Macbooks have a significant presence) don't normally need a powerful laptop; they SSH to Linux servers.
 
I really wonder if the ergonomics of the touch bar is going to bite them in the ass. I find the track pad / trackman to work perfectly for me - having to reach up to the bottom of the screen for long sessions of editing - not so sure.

Another snooze of an event - Cook has to be the 100% most boring speaker that I have heard. Today he was always looking down for his talking points - almost like he was reading the same old crap he has spewed for years.
To be kind, the applause level was low and unenthusiastic.
 
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no, only you wonder it, the rest of us know the difference for when unlike you, we actually use our desktops for pro applications, like CAD.

And what would you add to the mbp specs? More ram maybe ill give you that.

I'm not saying their vision is the correct one, my comment was clearly addressing the folks who asked "omg where is the mac pro".

It was pretty clear their message was that laptops will be their focus going forward, which in their vision will replace all desktop needs.
 
Out of interest how many people on this forum are going to buy the new MBP?

I still much prefer macOS over Windows. Linux doesn't have the mainstream apps I use. So i'm a bit stuck. I think I'll end up making a powerful Hackintosh and augmenting it with whatever the cheapest Mac laptop is. The entire Mac lineup is stupid and overpriced to me.
 
It was fairly ironic listening to Phil Schiller talking about "thinner" and "lighter" when he seems to be stacking the donuts away - he really needs to get out and use his Apple Watch for some exercise.
 
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I laughed out loud when I read this. Just wonderful Apple. You added a stupid touch bar and jacked up the price so much that even Apple diehards are saying no. I've been watching you push out overpriced hardware for years and this is the first time I've seen the diehard Apple fans actually disappointed.

When a post about new Microsoft products has more positive feedback than the Apple product launch on a Mac-centric forum, you know you've messed up.
Tim Cook is not an Apple diehard. That's the problem. Cook is on a path to bring Apple down to where it started when Jobs re-entered as CEO.
 
I know many musicians, artists and other media people, who really aren't too wealthy, have nevertheless invested in Apple products to get the quality and reliability. I could see this changing, the pricing is for sure breaking some backs.

I really think they used to deliver so much more. In 2011 i got my MBP13 for 950€ (and it was PRO), now for the fresh entry level machines I have to pay around 1500€ - that's a huge change. If this is the future direction, there's no way I could keep up paying the prices, they will be losing the people who started backing them in the first place at the i-Products years.
 
or you mean go away in a year and be replaced by a touch screen. This thing won't last long.

Personally, I dislike a touch screen keyboard, but could see myself loving this hybrid design for the added functionality. But not for $1,799. Apple will have to suffer a year before they realize the price is too high. Then it will come down 2 or 3 hundred (fingers crossed)
 
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This is upsetting. I've been waiting awhile to replace my 17" Macbook Pro. I finally came to grips with a 15" screen. Now Apple serves up a mix of gimmicks and old tech while ensuring the ease of use that once made macs great is a thing of the past.

Want to share a file with a thumb drive? need an adapter for that
Want to use an Ethernet cable because the WIFI is down? need an adapter for that
Want to connect your iPhone with any one of your lightning cables? need an adapter for that
Want to connect your lightning earbuds because Apple was "courageous" enough to remove the 3.5mm jack on your phone? Need an adapter for that
Want to connect any display using HDMI, Thunderbolt, DVI, Mini DVI, or VGA? need an adapter for that
Want to charge your phone with the same wall adapter that you also use for your iPad and Apple watch after you bought a USB-C cable so you can use it with your Macbook Pro? need an adapter for that or buy a new wall charger
Want to update your maps on an SD Card? Need an SD Card reader for that
Want to hop in your friend's car and charge up your iPhone with your USB-C cable by plugging it in the USB port? Tough luck
Accidentally trip over your power cord? better go check your Macbook for damage and hope it's not as bad as you know it is.
Want the current generation of processors to go with the overdue Macbook Pro announcement? tough luck, have last year's processors
Want the current spec DDR4 RAM to go with the overdue Macbook Pro announcement? tough luck, here's some DDR3

Apple's response? It's thinner and you can access emojis instead of having functional function keys!

The only good thing about this update is Touch ID. Apple should no longer call it a MacBook Pro. It's now a MacBook Outdated Toy... at a premium price.
 
More blame it on Brexit BS, John Lewis, PC World, Argos etc etc have not changed there prices.


Ummm... that's because Argos and John Lewis had already bought their stock (whether physically or on ship-to-order), before the pound crashed, so there's no currency conversion. Just wait until the non-UK products bought since the pound collapse go on sale...

It's very, very much to do with Brexit (plus Apple going mad, so the effect is even greater).


The price of most non-UK products that have been bought by the supplier post-Brexit are going to go up and up and up. This is what happens when a currency tanks for an import economy.
 
I know many musicians, artists and other media people, who really aren't too wealthy, have nevertheless invested in Apple products to get the quality and reliability. I could see this changing, the pricing is for sure breaking some backs.

I really think they used to deliver so much more. In 2011 i got my MBP13 for 950€ (and it was PRO), now for the fresh entry level machines I have to pay around 1500€ - that's a huge change. If this is the future direction, there's no way I could keep up paying the prices, they will be losing the people who started backing them in the first place at the i-Products years.
Thing Apple don´t seem to understand that media people such as artists, musicians, and in my case, a photo journalist - are not the rich customers. We who actually need that fancy new bar, will struggle to pay as much as they´re asking.
 
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One of Jobs's strategic ideas was NOT having umpteen different divisions at Apple. For a while it meant a focused, streamlined operation. But it's run its course. The serious user and pro market may only be a few measly billion a year but that's still a big business and Apple does need a division that can, say, put out a MacPro that's nice a big Xeon tower with a rose gold fascia.
 
Damn all our European cousins complaining about the Apple Rip off prices, I guess thats down to Brexit as well, and not Apples Gr$$D, btw arent these things knocked out cheap as chips over in china? Id love to know how much they cost base price, Im sure Apple make plenty on each one.
 
Sadly, I think Apple really has lost its way. A company this wealthy and formerly innovative should be able to put out a line of products and more software in a more cohesive way on a much more regular basis. And they appear to be obstinate about the future integration of mobile and desktop that their competitors are surely working on. Touch Bar is a nice and useful iteration, but should have been a sidenote in a much larger presentation with a line of computers with a new Mac Pro, Mac Mini, iMac and new Magic Keyboard 3 with Touch Bar and Touch ID. The MacBook Pros are nice but only evolutionary. I'm a long time Mac fan and own many Apple products and will continue to buy, but I'm not very impressed and certainly not by Apple's usual standards.
I couldn't have said it better...
 
I still much prefer macOS over Windows. Linux doesn't have the mainstream apps I use. So i'm a bit stuck. I think I'll end up making a powerful Hackintosh and augmenting it with whatever the cheapest Mac laptop is. The entire Mac lineup is stupid and overpriced to me.



It's funny how quickly the world turns: it wasn't long ago that people who like Windows made Airs into permanent Bootcamp machines, because the hardware was so nice. I guess that's never going to happen now, as PC hardware has got so much more premium, and the tide will be of MacOS users hacking PCs.

Great work Tim!
 
I have a late 2013 Retina Macbook that I bought brand new for about $1299. 2.4 GHz i5. The newest Macbook Pro (cheapest model) is going for $1499 and has a SLOWER (WTF) 2.0 GHz i5, less ports, and more SSD space but the cost of SSD has gone down in the last 3 years.

I've had iBook, Macbook, Macbook Air 11, Macbook Air 13, Macbook Retina 13" & this is the first laptop I will not be upgrading too.

It's not an update when the price goes up and the features are stagnant. Charging $300 for a touch panel is ridiculous also. That should have been part of the $1299 model.

The current Skylake 2.0 Ghz i5 is way faster than a 2.4 GHz i5 from 2013.
 
Well Tim, we are still waiting to see what (insert superlative here)______ products are in the pipeline.

He might as well have came out and said, "Sorry, we got nothing".

Change the way you'll watch TV forever......NO!

A touch bar that constantly changes, replacing buttons that could be access from muscle memory. That is a step backwards in productivity.

I switched off when they showed emoji's appearing on the touch bar. Do they think the Pro market is full of adolescents?...And whats with thinness? I am sure most Pro user's laptops spend most of their day open on a desk being used.

Instead of reducing the overall size they should have kept it the same and used the internal space savings for things that pro uses would want and need, i.e. larger batteries, SD slots, etc.

I don't know who is making design decisions, but whoever it is needs to go and fast. Sir Jonny is over-rated and would needlessly overhaul the paper clip if given half a chance.

As a waning Apple fan and user since the mid 90s, I am not sorry to say it, but Apple has had their day in the sun and this event proved it. They don't deserve to be at the top of the tree, for proof, and genuine innovation take a look at Microsoft's event yesterday.
 
I don't know if anyone has pointed this out, but it appears Apple has quietly discontinued the 11" MBA, after saying the MBA line would continue.
 
Thing Apple don´t seem to understand that media people such as artists, musicians, and in my case, a photo journalist - are not the rich customers. We who actually need that fancy new bar, will struggle to pay as much as they´re asking.

Exactly, I'm a photographer and graphic designer. When I started out I made 'good money', easy money even, and as a freelance had a lot of flexibility so it was a decent lifestyle. But now clients want everything for shoestring money. I have teacher friends that plead poverty but they are actually far better paid than most everyone I know in whatever sector.

So I have to consider equipment purchases much more carefully now rather than blithely think it'll all be paid for in a couple of jobs. I want to pay around £1400-£1600 for a high-end 'main machine' laptop. Dell can do this for me. Apple can't.
 
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It's funny how quickly the world turns: it wasn't long ago that people who like Windows made Airs into permanent Bootcamp machines, because the hardware was so nice. I guess that's never going to happen now, as PC hardware has got so much more premium, and the tide will be of MacOS users hacking PCs.

Great work Tim!
I must agree. The biggest reason I really loved the Mac in the first place was the OS. And I sure loved the hardware too. Now it seems I'm stuck with the superexpensive hardware due to the OS, still can't imagine going to Windows. Well played Apple.

Gotta start imagining much better...
 
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