Look, there's been so much bashing and defending on here. It's outrageous. It all boils down to taste, use and budget... why do people need computers? what will they be doing with them? there are solutions all over the place, not just at an apple retail store. like I'd still like to hope that more folks will venture in to an apple store, like the products and buy it, but thats the fanboy in me. truth is, there are solutions with other brands for everyone, but it comes down to what the computer is going to be used for. In the ad, Lauren just wanted a portable machine with a 17" screen under $1k. Accomplished. We don't know anything else about her. That's why this ad works so well, and has sparked so many pages of responses on a Mac rumors site... it's advertisement at it's finest, considering the economic climate.
Do I NEED the iMac I'm on right now? No. I need a computer. No, I want a computer. And I want a computer that does a handful of things, including email, social networking, digital media management, light website creation and movie editing. I'd imagine it's all possible on a PC. I tried it on a PC years back and didn't like the disconnect of all the features and software, so I tried a Mac. My PowerBook G4 opened a new world for me, and I've never looked back. I sure as hell hope on the PC side that it's become easier to do the things that I want my machine to do, but I like the ease of use, considering I've been on a Mac for a few years now, and the overall seamlessness from web to iMac to iPhone to my life. The Apple products that I have, in conjunction with their other offerings, like MobileMe, have created an ease of use that I appreciate. That's just me.