Agreed. I also had that feeling when they started making Apple Watches worth thousands of dollars. Apple is the not the same company.
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The oft quoted figure is $5,000,000,000!
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Taking an optimistic, glass half full stance, maybe they're holding out to make announce a massive product update in their new underground auditorium?
This will be an icon for everything that went wrong with Apple.
Please get together with the guy posting just above you.Now if only they could put this much design effort into giving us a new iPhone form factor.
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Please meet up with the guy posting just below you.
I thought that too. The only truly innovative product they've produced in the last 5 years is a building.
How about someone go to Texas and fly a drone over the Mac Pro factory. At the very least if the parking lot is empty, then we will know the product is dead.
The Mac Pro is about to be 1,100 days old and still being sold for full price. If Apple is not going to update this machine, then just go ahead and discontinue it so we can all move on already.
The Mac Pro is about to be 1,100 days old and still being sold for full price. If Apple is not going to update this machine, then just go ahead and discontinue it so we can all move on already.
It will be a very sad day when this beautiful building houses multiple tenants and is leased out by some equity company that bought it for a quarter of the price it took Apple to build it.
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And those huge open doors are going to be great when birds fly inside the building and cause the same issues.
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Those huge ledges outside the windows are going to be great when birds **** all over them
And those huge open doors are going to be great when birds fly inside the building and cause the same issues.
This is absolutely what has happened. Apple does not care about disappointing upgrade cycles. The campus is the number one priority for the company. There are no good product cycles on the horizon if there are problems with this "product."
Many folks seem to misunderstand that this company does everything it can to produce new products right the first time. This is especially true for this campus, which is the largest and most complicated product created in the company's history. This building is likely intended to house product innovation for a century.
Those huge ledges outside the windows are going to be great when birds **** all over them
Good catch.
Those "miles" of thin horizontal sun visors above each level are too thin and flimsy to allow a human to stand on. It also appears that the windows don't open.
How the heck are they going to prevent this new spaceship from turing into the largest pigeon roost on earth?
Duncan Sinfield's videos are by far the best filmed and edited:
Really?
It's vast, sure. But ostentatious? It would be if everything was gold-plated,
Do you think they'll give it a rosé-gold finish?
;-)
It wouldn't be MR if the posters didn't spin this story negatively. And it wasn't designed by Steve Jobs at all, he wanted several separated smaller buildings. It was the genius of Norman Forster and his team who came up with the perfect circle + giant courtyard. A thing of beauty and Ive was heavily involved with the project insisting the concrete was pored on site and that replicas were made and tested on site before the larger version was built. People forget the 1,000 seater underground auditorium there will be where most Apple product unveilings will be going forward—and it was designed so you can drive down into it and onto the stage: hint-hint
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Me too, I am going to try get a press invite closer to grand opening. I am sure press will get a tour.