I am a longstanding Apple user, and I believe I have at least a sense of objectivity.
These Samsung ads do have a point. The reason Apple was so late to the game with large screens is because, for quite a while, Apple refused to acknowledge that users wanted big screens. There was that "Apple knows what you want even if you don't" attitude. That went on for a few years. Tim Cook and Co. actually got on stage and tried to argue that Apple's small screen was good because it enabled one-handed use. It was sheer arrogance - that Apple knew better than the customer.
These Samsung ads do have a point. The reason Apple was so late to the game with large screens is because, for quite a while, Apple refused to acknowledge that users wanted big screens. There was that "Apple knows what you want even if you don't" attitude. That went on for a few years. Tim Cook and Co. actually got on stage and tried to argue that Apple's small screen was good because it enabled one-handed use. It was sheer arrogance - that Apple knew better than the customer.