Truth is Samsung s8 (haven't try note 8) is a better value phone, with less compromises than iPhone (a true all Screen device and headphone jack), is also older than iPhone and still looks better, and so far Android N is much faster than IOS, and with the next version Android O it is suppose to be faster, even if it keeps the same performance will be good - and that is something Apple cannot do. Apple releases tech years after others, which means they can use more mature hardware, is not that they do "things right", they do things years after the others, of course there must be a evolution. As long as they sell well, Apple has no reason the change the way they are, for me... I won't buy anymore something from a company that intentionally make devices that last only a year.