When you're the gold standard, you don't mention your competitor. Hence, why Apple rarely, if ever, mentions Samsung.
"Hello. I'm a Mac."
"And I'm a PC."
Wrong.
Their lameness aside, I relish in the fact that

Pay isn't something Samsung will ever be able to copycat -- it's such a precise and deliberate blend of hardware, software (OS), patents, business deals, existing assets (credit cards via iTunes), etc.
Peace, Samsung.
Credit card via iTunes? Verses the credit cards through Google, Microsoft, Blackberry? What are you saying?
Is it me, or is writing with the S-Pen (while floating your hand in the air, apparently) actually slower than typing?
Oh, and Android Central had a "Look at Apple copying Samsung" article? GASP!!!!
It's not meant for typing. Hence the Wacom digitizer. It's meant for writing. Apple shows off people using photo applications drawing with their finger. I'd take a pen. Which is why a search for "Apple capacitive stylus" yields millions of results.
It's telling that Samsung sells more phones yet still feels a need to compare themselves to Apple.
I wish there were a good way for Apple to neutralize these ads without giving Samsung the time of day. Something like "some people feel the need to always compare, we just focus on making the best". Or "Some people consider us their competition, our only competition is mediocrity".
Apple doesn't neutralize ads. They don't need to, either. Look at everyone buying an iPhone 6/Plus. People will buy into advertising regardless that it existed years prior.
The truth is, you'd need a legitimate documentary to cover everything that Samsung actually has copied from Apple. Really, this is just a commercial to show how petty Samsung is, claiming to have originated the idea of mobile phones with screens far larger than the norm that had an initially mixed reception, when it was apple that made that move first.
The real kick is, they'll call out Apple while they, and everyone else knows that they aren't worth a quarter of a **** for Apple to respond to it.
Stay classy, Samsung.
You do it so well.
Let's go back to 2007 when Apple copied off of Microsoft and Nokia. Remember those wars? Or Apple stealing ideas from Xerox Parc. Remember any of that or did history of technology not reach your end of the internet?
The next big thing is here...the iPhone 6 Plus! Seriously Samsung, I wouldn't advertise a product that isn't coming out until October as being the next big thing that's here.
Well, Apple added NFC (existed on modern smartphones since 2010 in the Nexus S). Which, always did more than just mobile payments. But I'm sure Apple will release that next years WWDC.
Apple also touted the Apple Watch...That comes in 2015, undercutting your argument.
no wonder all there users are such dicks
Nah, Apple fans are just easy targets.
Apple does not innovate anymore. But when they do something, they do it right. My friends laughed at me when I mentioned the iPhone 6 is getting NFC. But I guarentee I will use my phone to pay for stuff more before 2014 ends, then they have with Google wallet in the past 3 years.
Because you'll choose to use it more?
That is exactly what I was going to say; they are trying to minimize the damage. They know they are going to lose a significant portion of market share and they have no way to offer anything else so they go on the attack. It's a basic principle of marketing/psychology/politics.
The worst of it for me was when they praised the Note for having a stylus while the iPhone Plus does not. We all know that if Apple did not introduce touch in 2007, we would have Google and Blackberry phones with styluses and keypads dominating the market to this day. Google's smartphone that was in development when the iPhone hit looked just like a mix between the Palm Pilot and Blackberry.
First, it's not necessarily Apple vs Samsung. Tim Cook said in the interview with Charlie Rose that they are rivaling Google. Also, the first touch screen smartphone wasn't brought to the market by Apple. It existed at least 7 years before the first iPhone came to market.
This would be another point to use against Droidheads if the Android fans who troll in every technology thread on the internet actually had taken the time they waste trolling to get an education so they could understand why your point is true in the first part.
Nah. It's just funny to see the full support of Apple lovers stroke each others hair trying to make each other feel as though their getting something great.
Apple innovates technology. Samsung copies it.
Do you really want to buy your phone and notebook/tablet/phablet/etc. from the same company that makes your washer, dryer, refrigerator, oven, dishwasher, etc.
LOL. how sad is that. more importantly, where's the cool factor?
Apple's already working on Samsung's next big thing.
Yes. I do. Because a company that builds more things has a better idea of the market. Hence the success of Samsung phones. The cool factor...? "Think different." Everything seems the same with Apple. Cool factor is being the same as everyone? Yeah. Okay. Looks like you are buying Apple products to fit in. Bad childhood?
What is Apple doing that Samsung is copying? Looks like the other way around. Welcome to a couple years ago.
Samsung ads make it clear that Apple is the market leader. Only a market follower calls out the competition by name. It's an axiom of advertising that you don't give free publicity to the competition unless you are trying to capture some of their glow.
And yes, when Apple ran the "PC" ads, Microsoft was the market leader, without a doubt.
The percentage of Microsoft computers is still dominating the market.
Another way Apple manipulates statistics for their gain:
Back when the iPhone came out, it was a success. A modern touch screen smartphone. Even though it lacked front facing camera (those existed before 2007), MMS (Steve Jobs said MMS was dead), multi-tasking (existed in Symbian phones and worked very well), app store (existed before the iPhone from other manufacturers too), it sold millions. Fast forward to the iPad. Steve Jobs said it was to fill the gap between phone and computer. It was never counted into Apple's marketshare of computers because, welll, it was a tablet. Then, when it suited Apple, they said a year later that OSX marketshare was top in the world. But, that is simply not true. Even if you did count all Apple "OSX" devices, it still doesn't come on top of Android. But, if you watch closely, they compare all OSX devices to just Microsoft PCs. So they took mobile statistics, and then started a comparison to all Windows PCs. How clever. And the media ate it up.