The Apple 4K story was the most disappointing announcement here. No gaming story. No U1 in the remote? Two generation old chip? I mean, I'll still upgrade but... eh?
And it's still $180 or $200 (!!)
I mean it's nice... very powerful with some unique features... but they're in a market with $50 Rokus and Fire Sticks.
And the built-in apps on people's TVs.
The Apple TV box went from a hobby to a luxury hobby.