Yeah, I have been around Apple and their "love gaming talks" for a long time. Actions speak louder than words...
When the first iMac was launched even Jobs stated that "we (Apple) love gaming", and talked briefly about the great games coming to Mac OS (stuff like Unreal), but there was no Mac capable of running these titles decently, especially that iMac.
So, stating "we love gaming" and then releasing the new consumer Mac with very, very poor grfx hardware... hmm... Imaging buying the new iMac and Unreal, installing it... running at and trying to play a "slideshow" at very low settings
Later on you could empower your Gx Power Mac with a 3rd party grfx cards to boost gaming. (Had a 3Dfx Voodoo 5 5500 in a 400 MHz G3 what was very cool - still have that setup BTW). So if you had chosen a Power Mac (aimed at professionals) you were able to play Mac OS games pretty well with aftermarket cards, but iMacs... no... only very recently has that become "okay".
Same goes for nowadays.
Apple suddenly 'loves games" as it helps them make money. Simple as that. 30% from the iOS App Store revenue, and being able to boast about the grfx performance of the iOS devices.
And that's fine of course!
But, Apple will never "love" gaming, in the way that Apple will dedicate hardware to it.