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Apple Exec: How do we brainwash consumers in believing the iPhone 7 is NOT the same as the iPhone 6 so we can make bigger margins?
Apple Designer: Why don't we remove half of the antenna lines?
Apple Exec: Great thinking, but lets use percentages, people love percentages.
Apple Designer: We've removed 50% of the antenna lines!!!

Apple Exec: Now what else do we do?
Apple Designer: We can remove the headphone jack which gives us a thinner phone plus more battery, 14% to be precise.
Apple Exec: Brilliant! Let's also make the camera wider and say it lets in 30% more light than before, making the iPhone 7 the best camera available for a smart phone.
Apple Designer: OK
Apple Exec: Get it over to IVE to make all the hardware designs now!

Ive: It's so unapologetically less than before, while giving you 14% more battery than before!
 
Everyone must realize by now that we're getting a bigger battery by losing the jack. Always a trade off. And other companies are already doing it. It's gonna happen. Personally I'll take whatever this is to get out of the Plus size phone!
 
Everyone must realize by now that we're getting a bigger battery by losing the jack. Always a trade off. And other companies are already doing it. It's gonna happen. Personally I'll take whatever this is to get out of the Plus size phone!

Lol... OK. iPhone is far being in the mAH battery wars at the moment. And a 14% increase is hardly an increase to brag about considering the A10 will need it.
 
I think it's because it's meant to get the moaning out of the way so people aren't distracted by it next year. So people will focus on the actual redesign rather than a "missing feature".

Too much change can be a large barrier for people.
Yeah the way some people are reacting, it's like a crime against humanity . That's how the moron editor of The Verge saw it. People are losing their it over it.
I still don't get people's supposed terror in seeing it gone.
 
Lol... OK. iPhone is far being in the mAH battery wars at the moment. And a 14% increase is hardly an increase to brag about considering the A10 will need it.
I didn't claim it would make a difference! I just said bigger, which is now reportedly what we're getting, logically as a result of losing the 3.5mm hole.
 
Can someone explain why Apple wouldn't wait until an all new design to remove the headphone jack?

Id like someone to explain why we are getting An iPhone 6SS.

Is it a hoax or is Apple that complacent, they can believe they can push the same design 3 years running . I'm sure for people with older devices It will be an excellent upgrade
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Only apple fans can consider getting rid of the headphpne jack as a feature.

Fact - we cn already have lightning headphones, but almost noone makes them because:

1. No demand.
2. Companies dont want to pay royaly fees when they dont have to.

Apple simply want to create a way to make more money from the license fees, and sell more wireless beats.

Bingo . MFI profits $$$
 
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Id like someone to explain why we are getting An iPhone 6SS.

Is it a hoax or is Apple that complacent, they can believe they can push the same design 3 years running . I'm sure for people with older devices It will be an excellent upgrade
[doublepost=1468531999][/doublepost]

Bingo . MFI profits $$$

Apple isn't complacent, they think consumers will consumer whatever they make, and they will. Wait and watch.
 
I get your point but logically speaking- here is what to expect on this release

A10 (faster, obviously)
Camera (same megapixels/better quality?)
No headjack (not a feature to me)
RAM (same 2GB)
LTE/WIFI chip (same/maybe theoretical faster?)
Casing (same/removing of antenna lines)
Thinner (maybe/who is asking for this?)

Btw- I am not saying it won't sale - it will easily top the 74M sold last year

If you have a 5/5c/5s/6 - it would be a great upgrade - for those of us in the forum that upgrade yearly - this doesn't look like a very attractive upgrade.

I have the 6S so that's why I'm not excited. If I had a 5s or below I would be I'm sure.
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I can't wait to see the reaction when Apple officially kills the headphone jack. I honestly believe this is going to hurt iPhone sales more than anyone is anticipating. Time will tell, I suppose.

I'm not too excited about the switch either. I like the current jack. But hey, it's apple. They kind of set the standard
 
Can someone explain why Apple wouldn't wait until an all new design to remove the headphone jack?

What all the naysayers don't get is that the capabilities of iPhone accessories greatly expands when the connection is digital vs analog. What those accessories might be escapes me, except for the possibility of a VR headset and much improved sound quality.

I rather believe that a software update will allow those accessories to plug into iPhone 6, 6S and SE models (processing power for those new capabilities), giving manufacturers a base of about 450 Million iPhones to sell their digitally enhanced products into.

Creating more space inside the iPhone case, enabling larger batteries, is a big plus and addresses consumer criticisms of battery life.

Eliminating a significant breach of the integrity of the iPhone case, vastly improving its water resistance rating, would also address important consumer concerns.

The royalties Apple may (or may not) charge won't be any different than manufacturers currently pay for use of the 3.5mm jack. Apple is far more interested in controlling the quality of the products ,that connect to the iPhone, than it is in royalty revenue. The benefit to iPhone accessory manufacturers, derived from designing/manufacturing enhanced products, greatly offsets any royalties Apple may/or may not charge.

The negative squawk surrounding the elimination of the 3.5mm jack is totally misplaced.
 
Excellent point, adapter ... so what. No way to power phone and plug in headphones at the same time.

Removing the 3.5mm jack is a moronic move by Apple. They are so arrogant in their quest to shave off a few microns in thickness that they remove one of the most widely used standards in the industry, used by hundreds of millions of people around the world.

There are passthrough adapters everywhere. And even other more creative options.

But, you're right. None of the hundreds or thousands of engineers and executives working at Apple on the new iPhone thought of this. People on these forums were the first ones to think of this major flaw in their design! :eek: :rolleyes:
 
I keep saying it, if you have a 6s or heck even a 6, there's no reason to purchase this upcoming device unless they change the screen technology.. but all rumors suggest thats in 2017.. so i'll be saving my money this time around and pick up a used version of this device later on or not. It will be very very interesting to see what this device can do over the 6s series other then a PRO edition with 2 cameras.
 
Apple isn't complacent, they think consumers will consumer whatever they make, and they will. Wait and watch.

I do agree with you. though I'm not sure if the relationship between the consumer and apple is where it was a few years ago, let's see how the same design does 3 years in a row
 
"This is something only Apple could do" –Tim :p
Moto is doing the samethin
Hope they release another SE that has a headphone jack and retains the size. Else I may be forced to change to android, not by choice. I NEED my headphone jack, I won't go on about earphones and how some third parties would make ones that work on it but I don't want to change IEM's again.
Android is going down that path also.
 
Only apple fans can consider getting rid of the headphpne jack as a feature.

Fact - we cn already have lightning headphones, but almost noone makes them because:

1. No demand.
2. Companies dont want to pay royaly fees when they dont have to.

Apple simply want to create a way to make more money from the license fees, and sell more wireless beats.

If ONLY Apple fans can consider getting rid of the headphone jack, then why is Intel pushing USBc audio right now? Why are other major smartphone manufacturers dropping the headphone jack BEFORE Apple has done it?

You yourself make an important argument for dropping the headphone jack -- there's no demand for Lightning because there's a cheap alternative that people are already using. As with all new technologies, dropping the old drives demand for the new, increases innovation, lowers the prices, and improves quality. That alone is a great reason to drop the headphone jack, except that isn't the driving motivation.

No company wants to pay royalties, yet no tech company can release a single product without paying for dozens of patents on technology they didn't invent, including Apple. And that's where the deals come in. Maybe Apple gives a manufacturer that owns certain patents in use in the iPhone a better deal for lower rates. It's business.

And your final argument simply makes no sense -- if there is no reason for Apple, nor it's competition to drop the headphone jack and still offer all the same features without compromise, then it makes no sense for Apple to do it anyway, in hopes they will sell more headphones and make more in license fees, than they will lose to customers jumping ship to Android, in order to keep the headphone jack.

Every argument that posits Apple is removing the headphone jack out of greed, simply isn't thinking this through.

There is a reason Apple, and all the other phone makers will be dropping the headphone jack soon, and it has nothing to do with proprietary license fees, or selling adapters. They've all run out of room, and they can't just keep making the phones taller and wider to create the room to add new features and improve old ones.
 
I'm not too excited about the switch either. I like the current jack. But hey, it's apple. They kind of set the standard

Apple is certainly a market leader, but that doesn't mean everyone is going to follow them off the cliff. Sony introduced so much proprietary nonsense after the success of the Walkman, and look where they ended up.

I firmly believe that if Apple eliminates the 3.5mm headphone jack, there will be a noticeable drop in iPhone sales/estimates. Apple is eliminating one of the most universally used ports without offering a compelling alternative. Why would anyone want to pay a premium for that?
 
What all the naysayers don't get is that the capabilities of iPhone accessories greatly expands when the connection is digital vs analog. What those accessories might be escapes me, except for the possibility of a VR headset and much improved sound quality.

I rather believe that a software update will allow those accessories to plug into iPhone 6, 6S and SE models (processing power for those new capabilities), giving manufacturers a base of about 450 Million iPhones to sell their digitally enhanced products into.

Creating more space inside the iPhone case, enabling larger batteries, is a big plus and addresses consumer criticisms of battery life.

Eliminating a significant breach of the integrity of the iPhone case, vastly improving its water resistance rating, would also address important consumer concerns.

The royalties Apple may (or may not) charge won't be any different than manufacturers currently pay for use of the 3.5mm jack. Apple is far more interested in controlling the quality of the products ,that connect to the iPhone, than it is in royalty revenue. The benefit to iPhone accessory manufacturers, derived from designing/manufacturing enhanced products, greatly offsets any royalties Apple may/or may not charge.

The negative squawk surrounding the elimination of the 3.5mm jack is totally misplaced.

Headphones are analogue. So matter what happens you are jsut shifting the point where the conversion happens.

You can use the Lightning port right now to pass audio to another device, I use a chord mojo.

Only change in the future will be no 3.5mm jack. Unless apple gimps it, lightning headphones will work with an iPhone that has a lightning port.
 
IM banking on waterproofing similar to the s7 at this point as one of the bigger features. I live in FL, and I love taking my UE Boom 2 to the beach/pool and even in the shower for music. I just don't see Phil coming on stage announcing the removal of the headphone jack without showing substantial(aka waterproofing) benefits of removing said standard feature for decades. Yes I know there are water resistant phones with H-jacks now, maybe apple will take it to the next level who knows.
 
Frankly, I would love to see the audience at September's announcement actually "BOOOOOO" when Tim announces the absence of a headphone jack. Just for once, instead of the OOOOHHHS and AAHHHHS and applause applause applause. Just once let Apple know that this is going to be a major screw-up for them for the average iPhone user. Knowing that the headphone jack was going to be absent was one of the reasons I went ahead and bought an SE. The way things are going at Apple, it will probably be the last iPhone I will buy from them.
 
Frankly, I would love to see the audience at September's announcement actually "BOOOOOO" when Tim announces the absence of a headphone jack. Just for once, instead of the OOOOHHHS and AAHHHHS and applause applause applause. Just once let Apple know that this is going to be a major screw-up for them for the average iPhone user. Knowing that the headphone jack was going to be absent was one of the reasons I went ahead and bought an SE. The way things are going at Apple, it will probably be the last iPhone I will buy from them.

If that's you attitude in public then stick to a just website forum commentators.
 
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Moto is doing the samethin.
True, but they're also using an industry-standard USB-C port to deliver the digital audio. Apple is going to stick with their proprietary Lightning port. It makes very little sense for me to spend money on Lightning headphones when I can only use them with an iPhone or iPad (and not even Apple's own computers either).

The uproar would be quite a bit harder to understand if Apple was removing the headphone port but offering up a standard USB-C port in place of it. It's the transition from standard > proprietary instead of standard > new standard that is the main problem in my view.
 
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