Name a few decent video recording phones. There are some great camera phones out there - the c905 from Sony Ericsson for example. But not great video. The Flip shows that loading directly is actually just plugging in a device. Rather than removing the memory from a device, and then putting it into a reader, loading the files, then putting the memory card back into the phone.
The N95 and N82 are probably the benchmarks for this sort of thing. Record, edit, upload. Dead simple.
This is good news but not a new feature as far as cellphones are concerned.