A 'Hallmark Feature' pwwaaahahahahahahaahahahahah. After the way Apple slated NFC before and the fans on here slated it (and no doubt will STILL do in this thread) hahahahahaha. Oh how the double standards tables turn in the world of Apple.
If I put garlic on my chocolate pudding, it is likely going to taste like crap. If I put garlic in my pasta, it's possibly going to be great. So do I have a double standard when it comes to garlic?
I guess if I describe how great that garlic tasted on my pasta, you will reply: "pwwaaahahahahahahaahahahahah" or something equally intelligent.
NFC on phones so far has been useless. It will still be useless on Sep 10, no matter what Apple does on Sep 9. If Apple implements NFC in the same way as other phone vendors, then also their implementation will be useless. But if Apple does what I described above - which is different from what all other phone vendors have done so far - then it will be useful. But according to some people, preferring useful applications of a feature over useless ones is a double standard. So be it.