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Nike Debuts $350 iPhone-Controlled Self-Adjusting Basketball Shoes

chinito77 said:
Like others stated, most people are not looking at the big picture. They are quick to dismiss anything that doesn't suit them. I'm all for self lacing shoes and in 10 years there will be no such thing as an iPhone as we know it. Either the Apple watch or some other wearable will be the dominant device which controls everything via gesture or voice.
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Great points! However, let's not stop the self-righteous "this doesn't apply to me, therefore it's a dumb idea" crowd from complaining and marginalizing product categories of which they have no basis of understanding. If you are a sneaker-head like me, this is a Day 1 cop. If you appreciate what companies like Nike are trying to do with the integration of technology and apparel, you'd at least think, "Not for me, but that's interesting." I own the original Nike HyperAdapt 1.0 and those cost $729 retail. Are these (Adapt BB) still grossly over-priced at MSRP? Probably. I guess it depends upon your personal definition of value and your basis for assigning value. A $30 pair of shoes could have done just fine, but so could a flip-phone without a screen simply to make calls. I'm always amazed that "Apple Enthusiasts" get on MR and roast entire genres of music or anything else that doesn't fit their, "I'm the smartest person in the room" narrative. The irony is that Apple has been producing products just as controversial and disruptive from the start. Just two years ago I paid a fortune for a Macbook Pro with just four USB-C ports. I then ended up paying an un-godly sum for dongles to make it work the same way it did with the previous MBP.
 
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oneMadRssn said:
The problem statement is: People need a way to show off conspicuously that they have disposable income.
Solution: Put LEDs and whirring motors in a shoe, add bluetooth, give people a reason to take out their iPhone and mess with settings, and put the marketing might of big Nike behind it.
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No one ever said the marketing engineers at Nike were smart.
 
Digitally-fitted shoes. It's a great concept in theory. But exactly how many basketball players, pro or amateur, actually carry their iPhones in their pockets during competitive basketball games?? Duh. o_O
 
Chrjy said:
A solution to a problem that doesn't exist!
This is tech for the sake of tech in my opinion.

"I'll meet you there, I need to charge my shoes first"
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Not all tech has to solve a problem. These are cool af and there sure is a market for such.
 
Velcro straps would be a faster way to tighten a shoe’s fit.
With that said, these are great looking shoes. I’m thinking about getting these for my kids!
 
This is what you get when you create sheep and then find out a way to feed them
But I guess Tim Cook is on their board, so the powermat might arrive samewhat later
 
For the people talking crap about this shoe, you are not the target audience.

This is strictly a performance basketball shoe meant to be played indoors only (based on traction pattern and possibly the use of an translucent rubber outsole). The custom self lacing system is for lockdown and support which is extremely important in basketball.

Performance basketball is a very niche market were Nike likes to beta test their new tech before it goes to you BMI 30's, lifestyle, and the running market.
 
Regardless of more unnecessary use of earths resources and waste going to landfill, I can somewhat see the luxury of a shoe with motorised tension on to *some* level. But Bluetooth control from your phone!?! I could bend over and press the button on my shoe far faster than get my phone out and find/open the app up. It's not like my feet will be out of reach or in the next room. No wonder the 2.4 GHz band is so congested. *facepalm*

It's not April 1st yet is it?
 
Ha ha. . . 30ish years in the making?? Didn't they already have a version of these shoes in Back To The Future???
 
macgenius34 said:
Ha ha. . . 30ish years in the making?? Didn't they already have a version of these shoes in Back To The Future???
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And its posts like these that illustrate that macrumors is full of superficial dotes. Here's an idea, read the whole article! The 30 years IS in the direct reference to Back to the Future! lol.
 
alexjholland said:
In a world with limited resources, we shouldn't be making **** like this.

I'm not anti-tech. But I think we should be thoughtful about what we buy/use.

Shoving lithium-ion batteries and motors into a pair of disposable shoes is obscene.

For professionals, it's one thing...

...but if I see 15 year olds and fat ****** who don't play any sports - let alone basketball - wearing these then I will weep for the world.
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I can only suggest buying your Kleenex at Costco to get bulk pricing.
 
Power laces and self-fitting/self-drying jackets are all well and good, but I want a real hoverboard, not those silly things with wheels that catch on fire. Not sure it needs remote control, although a way to summon it if nobody is onboard would be convenient, provided that couldn't be hacked.
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jybrick said:
I can only suggest buying your Kleenex at Costco to get bulk pricing.
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For an ecofreak, tissues kill trees or something. They'd use hankies, and wash them only when truly gross, in all-natural biodegradable (and not very effective) detergent...and probably recycled wash water that's not all that clean anyway. These are the same people that don't believe in toilet paper, remember.
 
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