Time for a small round-up:
STEVE JOBS ERA
iPhone > phenomenal success
iPhone 3G > phenomenal success
iPhone 4 > phenomenal success
iPhone 5 > phenomenal success
BOZO ERA
iPhone 6 > failed design, still semi-successful
iPhone 6s > failed design, for phablet niche market still semi-successful
iPhone SE > phenomenal success
iPhone 7 > failed design without innovation
iPhone 7s > failed design without innovation
iPhone SE refresh > phenomenal success
iPhone 8 > failed design without innovation
iPhone 8s > failed design without innovation
iPhone X > failed design, horrific costs, still semi-successful
iPhone X plus > failed design, horrific costs, for phablet niche market still semi-successful
iPhone Xs > failed design without innovation
iPhone Xs max > failed design without innovation
iPhone XR > failed design, wrong niche phablet market, horrific price
Apple did it all wrong. Tim Cook did it all wrong. Jony Ive did it all wrong.
Jobs early recipe for developing the iPhone was slight enlargement of the display with each version and improving overall design. Cook and Ive did improve nothing. they blatantly blew up the screen size in hope for more cash from the App store. There are people, who want giant phablets, there are even ones, who would love using an iPad pro to make calls.
But the vaaaaaast majority, especially men who don't carry men purses, want a SMALL phone in their front pockets. Easy as that. And screw Your App Store sales, Tim. I am not buying anything until You give me that small phone.
This would have never happened if Apple would not have changed from "Apple Computers Inc" to "Apple soldered computer parts Inc"...
Steve Jobs driving force was not greed but user experience and the sheer beauty of a product.
Steve would have never allowed this.