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So, it turns out that the cheaper iPad is more of a pro device than the actual iPad "Pro".

Ha, well, look at the MacBook "Pro": It's the one you can't get with a proper keyboard, unlike the Air. Instead, your $4000 "pro" computer comes with an emoji bar.

Not to mention that all Apple laptop keyboards are now profoundly defective garbage... barely better than membrane keyboards. About 1 mm better.
 
But... but I want a high end iPad mini... Pro
Tried to use my iPad Pro 10.5, but it becomes rather tedious after getting used to Face ID. The amount of times I accidentally went to the home screen by pressing on it....
 
R&D decreasing year by year? No, exactly the opposite. R&D has actually been increasing in a rather dramatic fashion since Tim Cook became CEO in 2011. That year, the R&D spend was $2.4 billion. Here’s what’s happened since then:


View attachment 825495


So R&D spending increased from about $200 million per month in 2011 to about $1.2 billion per month last year—a 500% increase in total, over the last seven years.


I wasn’t inferring the spend. More. The results of the spend.
 
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I like this, the low end models will offer more features then the high end ‘Pro’ models..I bet Apple do do this too.
It’ll be great to see a new Mini iPad at last, i just hope the inevitable in laminated screen doesn’t look freaky poor, it’s one heck of a penny pinching money grab to not use a laminated screen these days.
 
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I’m looking to upgrade my iPad mini 2 to a 9.7” device for casual use and adobe Lightroom image editing. Only holding off for the new one as I’d hate to buy the outgoing model so close to a refresh.

I’m really hoping for a RAM increase, CPU update (A12 would be nice but I suspect we will see A11) and pencil 2 support. Entry model at 64gb would be nice too.

RAM increase: possible but not especially likely. I’d guess 25% chance. Maybe a better chance if they do use an A11

CPU: A10X (like 10.5” iPad Pro) is possible, if it’s cheaper for Apple than the A11. 50/50 shot would be my guess.

Pencil: I doubt they’ll add wireless Pencil charging to the entry level model so my guess is Pencil 1, with only iPad Pro getting the latest generation.

64GB base model: again, I think that’s an iPad Pro feature; I expect the entry level to stay at 32GB again this year. But 128GB is “only” a $100 bump so it may very well be worth the extra money depending on your requirements.

Anyway those are my predictions, released by end of month.
 
What a mess. They keep the pathetic Lightning port on some of the product line, but the ones with USB-C have no headphone jack.

Jony Ive should be fired. Now.

Fairly sure Ive won’t be fired over an iPad design. Think about it, this iPad is geared towards the educational sector as well, they don’t _need_ to make a lot of changes with this model, as it will only increase the price point, which is why retains a similar chassis including touch ID and a 3.5 mm Jack. If they deleted touch ID, Face ID would only raise the cost of this iPad. If Apple also deleted the 3.5 mm Jack, that would require a new chassis as well. So it’s all cost related. That’s why it doesn’t include a laminated display as well, to keep the cost down. This iPad should have a differential versus the higher iPad Pros.
 
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This is so that those low-cost iPad doesn't piss off people who paid $2200 for an iPad Pro. Apple needs to differentiate low-end and premium offerings. If they make 10.2' iPad $329, then what's the point of paying $899 for the 10.5' iPad Pro?

If the new iPad will be 10.2 inches with a 3gb a11 and a 32gb base model, it will definitely be more expensive than the 2018 9.7 model. It could be priced at $399, with the new iPad mini around $299 and the iPad Pro 10.5 dropping from 649 to 499-549. With a bigger laminated 120 hz screen, a smart connector , 4gb , and a more powerful gpu, thinner and lighter, 64gb base instead of 32gb, the 10.5 inch justifies a higher price over the cheaper 10.2.
 
This is so that those low-cost iPad doesn't piss off people who paid $2200 for an iPad Pro. Apple needs to differentiate low-end and premium offerings. If they make 10.2' iPad $329, then what's the point of paying $899 for the 10.5' iPad Pro?

Well there are a lot of points actually. Way superior screen and a lot more computing power, both very important to the types of pros that use iPad Pro. Smart Keyboard support. Thinner and lighter form factor despite a bigger screen. The iPad Pro 10.5 starts at $649 by the way, and the 11'' (that also offers USB, super thin bezels, more screen estate, Face ID etc.) at $799, and it's impossible to buy an iPad Pro that costs more than $1899 and it means ordering it with a 1TB SSD, these are expensive in any context.
 
We need new iPad mini, but I am not sure if they should

1. Keep the same physical sizes and make the display bigger
2. Keep the Screen Size and Shrink the Bezel making it physically smaller.

For the iPad, not sure I care about it enough. I either get a new iPad Pro or I don't use an iPad. Apart from some bending and that camera bump, iPad Pro is closing in to perfection. The only complain, or idea of improvement I have heard is its weight. Carrying one pound of iPad walking around every day is actually quite tiring to some ladies. ( Along with 5 pounds of other stuff in their handbag.... )

I wonder if it is possible to shrink it to sub 300g.
 
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Thought it seemed a bit odd to make such a minor change to an entry level device that most are perfectly happy with. Especially given the 10.5 inch iPad pro is still to be had. Sure it and the new mini will continue to be fantastic, great value devices that will make a lot of people happy.
 
This shouldn’t be a surprise to anyone. Apple is still selling the 10.5” Pro with Touch ID at its original price.

Even more expensive if you're eligible for educational discounts. Got the 10.5" when it was new at around 13% discount, now they cut that back to 5% so now the same model I have would be a hundred bucks more expensive now.

200+ percent profit margin? Yeah, no. Apple’s average gross margin is 34% across all hardware. It’s no doubt compressed as you move down in price; mid-20s wouldn’t surprise me at all for the $329 iPad. Higher priced items like Macs are very likely above the 34% overall average.

Isn't it 38%? Well the margin stayed the same across the range, but their overhead costs expanded dramatically. They have more than doubled their staff since Cook took over, expanded their marketing efforts/spend, increased their top management benefits and spent the equivalent of a mid-size European yearly state budget on share buybacks this year alone. Also they're doing a lot of other things like buying and discontinuing companies (for talent, probably) and efforts on media creation and much much more.
 
Ha, well, look at the MacBook "Pro": It's the one you can't get with a proper keyboard, unlike the Air. Instead, your $4000 "pro" computer comes with an emoji bar.

Not to mention that all Apple laptop keyboards are now profoundly defective garbage... barely better than membrane keyboards. About 1 mm better.
How is the Pro keyboard any different than the Air keyboard? I though they were the same thing. I assume you're talking about the 2018 models...
 
It'd actually be cool if they downsized the bezel yet keep the screen dimensions the same. Maybe the screen-to-body ratio of the 10.5 iPad if not doing the new ipad pro design. Hey maybe they'll make the iPad Mini fans happy because its actually a smaller ipad now.

Also with this Apple can still make their iPads look fresh while keeping the differentiating between tiers via screen size. 9.7s for standard, 10.5, 11, and 12.9 for pro.
 
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changes to save costs on materials, higher pricing, higher profit margins..

Except that Apple’s margins have been remarkably steady for the last 10 years, basically within 1-2 percentage points. It’s all in their financial statements. Surely there is some variance among different products, but in general: Apple isn’t making any more money relative to their revenue despite price increases in some product categories.

Sorry about this - facts have a tendency to ruin conversations.

I just don’t understand the amount of negativity in these comments.

The base iPad offers great value for money. It’s an unbeatable product in the “non-pro” tablet category. In fact, it’s the second best iOS/Android tablet on the market, just after iPad Pro and easily Apple’s best product when it comes to value for money.

If Apple upgrades the internals and keeps the same price...what’s the problem? It’s even better product then.
 
This is so that those low-cost iPad doesn't piss off people who paid $2200 for an iPad Pro. Apple needs to differentiate low-end and premium offerings. If they make 10.2' iPad $329, then what's the point of paying $899 for the 10.5' iPad Pro?

There still is possibility Apple will cut 10,5 iPad Pro just as they already did with previous gen 12,9 Pro. Otherwise ipad lineup again will start to look messy
 
I don’t see a problem here. The “classic” design is friend and true, really durable, unlike the bendy new design. Why does it have to change? For the sake of change? Excuse Apple for perfecting the design already, at least pre-FaceID.

Let's not get ahead of ourselves. It was a perfect design for 2014. Now it's an old potato, even if you pit it against the 2-year old 10.5" Pro (which is a far more "perfected" design IMHO).

That being said, if the only options are to retain things as-is or break them for the sake of "change" or "courage", then I'm skewing towards the first.

I still miss the ingenuity and industrial design cleverness from their product lines though.
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What a mess. They keep the pathetic Lightning port on some of the product line, but the ones with USB-C have no headphone jack.

Jony Ive should be fired. Now.

The iPad product line is totally fragmented. Different ports, different pencils, different smart keyboards. You will have to buy a litany of mutually incompatible peripherals if you want to have both an iPad and a Pro in your household. That's pathetic, consumer un-friendly and extremely un-Apple-like.

We're often accused of "assuming" what Steve would or wouldn't do. Well, he sure as hell wouldn't do THAT.
 
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Still hoping for SE 2. If they can keep the iPad and iPad Mini alive, why not the SE?

I would surmise that the new iPod Seventh Generation is to Cook the equivalent of the SE2, but sans the cellular modem.

This new iPod would, then, allow Cook to preserve his high-priced trio of phablets, and avoid the disruptive force of a full-fledged SE2 upon his precious ASP.

Other than that, there is little sense of releasing an iPod after four years of neglect.
 
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This is pathetic if true. Too lazy and greedy
of Apple to push such outdated design and esp such low grade face time camera only to make people buy Ipad pro (which are not computer but darn good iPads) for really great user experience. Hoping to be surprised in March though.
Same old same old. Every new introduction (if there is any at all) will be priced even higher. Older gear, with older technology, should devaluate in time. Not at Apple. A long time ago their higher prices were justified because you were sure you were getting the best. Those were the days.
 
I prefer apple to release a new iPad at 9.7 inch instead of 10.2 inch. But this new 9.7 inch should at least feature a laminated display an should be a little bit thinner. So an iPad Air 2 with pencil support(or iPad Pro 9.7 without the smart connector and without stereo speakers )with updated internals(a11) should be great for $329. I loved the form factor of the iPad Air 2 when it was released, it was way better than the iPad Air (1). Add a mini with a laminated display for $269 and updated iPod touch at $199, and their cheaper line up looks great.
Now an update of the se, and they are set to gain share in the midrange of the market.
 
I got burned with the 1st gen 12.9 iPad Pro. It wasn’t useful as a laptop replacement. I downgraded to the 2018 ipad and it is a beast. The a10 fusion chip with Luma fusion can process production quality 4K video faster than my MacBook Pro. The new pro doesn’t do anything yet that is mindblowing because the software has not caught up to the hardware. For $329 I would pick up a new one in a heartbeat since it does what I need to process video, audio and process photos. Apple does need a fricken file system though and a way to offload data to make it a real pro device. There is no reason why they can’t do it. Since the pro still doesn’t do this there is no reason to buy it.




7th-Generation iPad to Feature Same Design, Touch ID and Headphone Jack
The seventh-generation iPad that Apple is planning to release alongside an updated iPad mini 5 will continue to use the same housing as the sixth-generation iPad, according to Japanese site Mac Otakara.

Prior rumors have suggested the device will feature a 10.2-inch display rather than a 9.7-inch display, but Mac Otakara says that it is hearing mixed rumors from suppliers. One supplier said that the display is "10 inches" but another said that the display size has not been changed.

ipadcolors-800x297.jpg

Regardless of display size, the tablet is expected to continue to use a Touch ID fingerprint sensor rather than transitioning to Face ID like the iPad Pro models, and it will also still have a headphone jack.

Apple is expected to introduce both the updated seventh-generation iPad and a refreshed iPad mini at some point in the spring, perhaps right around the time of its March 25 event. Rumors have said the event will focus on software rather than hardware, but updates could be announced via press release shortly afterwards.

Mac Otakara says that it's likely both new iPads will debut at the same time, but the site did not provide any prospective launch timelines beyond mentioning that suppliers are preparing for a launch. Apple's current sixth-generation iPad sells for $329, and the new model is expected to be available at the same price point.

Article Link: No Design Changes Expected for Next-Generation $329 iPad, Touch ID and Headphone Jack to Remain
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7th-Generation iPad to Feature Same Design, Touch ID and Headphone Jack
The seventh-generation iPad that Apple is planning to release alongside an updated iPad mini 5 will continue to use the same housing as the sixth-generation iPad, according to Japanese site Mac Otakara.

Prior rumors have suggested the device will feature a 10.2-inch display rather than a 9.7-inch display, but Mac Otakara says that it is hearing mixed rumors from suppliers. One supplier said that the display is "10 inches" but another said that the display size has not been changed.

ipadcolors-800x297.jpg

Regardless of display size, the tablet is expected to continue to use a Touch ID fingerprint sensor rather than transitioning to Face ID like the iPad Pro models, and it will also still have a headphone jack.

Apple is expected to introduce both the updated seventh-generation iPad and a refreshed iPad mini at some point in the spring, perhaps right around the time of its March 25 event. Rumors have said the event will focus on software rather than hardware, but updates could be announced via press release shortly afterwards.

Mac Otakara says that it's likely both new iPads will debut at the same time, but the site did not provide any prospective launch timelines beyond mentioning that suppliers are preparing for a launch. Apple's current sixth-generation iPad sells for $329, and the new model is expected to be available at the same price point.

Article Link: No Design Changes Expected for Next-Generation $329 iPad, Touch ID and Headphone Jack to Remain

12.9 iPad Pro
 
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