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low cost ipad for people on a budget. geared towards people that don't have the $$$ to spend on wireless headphones.
It's not so much that folks who prefer wired headphones are doing it due to cost considerations. Good wired headphones also cost "$$$", often considerably more than their bluetooth counterparts. What I resent, in Apple's removal of headphone jacks, is that it is a means of forcing - uh, encouraging - folks to buy their bluetooth earbuds and speakers. No, I don't want to spend $$$ on bluetooth devices. Please, Apple, provide phones, tablets, and computers with high quality DACs built in and a good old 3.5 mm jack for speaker interface. Bluetooth is for convenience; wired sound is for music aficionados. Apple has made a courageously crumby choice.
 
After thinking about how I would use an iPad, all I need is an updated modem and Bluetooth 5. I never had an issue with Touch ID and still want to keep the headphone jack to listen to music.

Fairly sure Ive won’t be fired over an iPad design. Think about it, this iPad is geared towards the educational sector as well, they don’t _need_ to make a lot of changes with this model, as it will only increase the price point, which is why retains a similar chassis including touch ID and a 3.5 mm Jack. If they deleted touch ID, Face ID would only raise the cost of this iPad. If Apple also deleted the 3.5 mm Jack, that would require a new chassis as well. So it’s all cost related. That’s why it doesn’t include a laminated display as well, to keep the cost down. This iPad should have a differential versus the higher iPad Pros.
That is a great point about the educational sector, keeping it affordable without the need for the bells and whistles. Apple can still make money by selling at higher volume through schools and discounted prices offered to teachers and individual students. I have also seen iPads used in retail sector and other businesses who may not need the extra upgrades.
 
Good. I have a 6th. It's perfect in form. I don't want missing headphone jack. I don't want FaceID. I don't want less bezel. I don't want bend.


I want more speed, more RAM, more RAM, more PPI, more storage and more RAM. And an accessible file system. And more RAM.


I have mixed feelings about USB3. I guess I don't want that either as I have a zillion lightning cables.
Your idea of more ram is, I think, solid. Since I’ve been on 4gb ram with my ipp12.9, many of the issues of programs just quitting have gone away.
 
I’m predicting it will be identical to the current 9.7” iPad with the only updates being A11 processor, Bluetooth 5.0, updated LTE antennas on the cellular version, and maybe 3GB ram (up from 2GB). Will be updated by press release not an announcement at the spring event. Also I expect the mini will cost more as it will retain the laminated display with antireflective coating.
[doublepost=1552143753][/doublepost]I’ve been using the 2018 iPad for months now and have never once had a program just quit on me. Also never happened on my iPad Air 2. I think this iPad might up the ram to 3GB but more so to keep it smooth for 4+ years than because 2GB isn’t enough right now.
 
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Last year, the base 2018 iPad was hands down the best value in Apple's entire ecosystem. During the holidays, you could buy one for as low as $229. I like the idea of keeping the price low and just updating the internals to A11 with maybe 3GB of RAM. If iOS13 is a big step forward for iPad, this iteration will be even more capable and enjoyable.

I think there is a large market of folks that would be very happy with an older iPhone model plus the base iPad for their personal computing needs (work needs vary greatly, and most employers supply traditional computers for that purpose). If you are committed to the Apple ecosystem, the base iPad is a great device for staying in the game without succumbing to Apple's new high prices.
 
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Was secretly hoping that the new ipad mini would get apple pencil 2 support. I have a larger ipad pro with apple pencil 2 support, and would have loved to add the mini and not have to buy a seperate older pencil #1 with the awkward charging method. Hope it gets usb-c at least.

Not sure which way they go, but the decisions about pencil 2 support and usb port are a bit linked to each other: pencil 1 means they need to keep lightning port, so there is no way they can provide usb-c while keeping pencil 1...
 
200+ percent profit margin? Yeah, no. Apple’s average gross margin is 34% across all hardware. It’s no doubt compressed as you move down in price; mid-20s wouldn’t surprise me at all for the $329 iPad. Higher priced items like Macs are very likely above the 34% overall average.

Ok, just 100% margin.. :) The point is that they could laminate the screen and instead of charging $329 they could charge $350. They would not do this because more people would buy this and not buy the expensive pro.

The low end ipad, if it had the lamenated screen would be enough for most, and would cut drastically on sales of the pro. This model would be the perfect ipad, but profit is driving this model and not "so someone with no money can get an ipad" thinking.

All I am saying is profit drives this ipad. Again no problem with this, but it is what it is.
 
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totally expected, apple under Tim apple is more of the same
with very little and limited updates to no updates or upgrades at all
except for the prices most of the time
we were lucky this time that they didn't increase the price
I guess they are offering the same device so they figure, let's just keep the same price
it seems like mr cook has learned a little
you increase that price and you will take a hit on sales
they can afford that at this point

I know many don't like hearing this
but I can't help it I'm just too honest
apple doesn't innovate anymore
samsung is running circles around apple
I'm just surprise that samsung rumors, sorry Mac rumors hasn't mentioned anything about samsung new cordless tv
 
Ok, just 100% margin.. :) The point is that they could laminate the screen and instead of charging $329 they could charge $350. They would not do this because more people would buy this and not buy the expensive pro.

The low end ipad, if it had the lamenated screen would be enough for most, and would cut drastically on sales of the pro. This model would be the perfect ipad, but profit is driving this model and not "so someone with no money can get an ipad" thinking.

All I am saying is profit drives this ipad. Again no problem with this, but it is what it is.

My guess is that most of the people that buy the base iPad don't even know about the difference between laminated and non-laminated displays. I don't think a laminated display would increase base iPad sales much if Apple had to increase the price to compensate.

Of course, I am just guessing.
 
I have the 2017 iPad Pro 12.9 and I can assure you, it will be a very long time before I ever upgrade it. I still see folks with iPad 2’s, which is proof of how well a product it is and why sales have slowed down.
 
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My guess is that most of the people that buy the base iPad don't even know about the difference between laminated and non-laminated displays. I don't think a laminated display would increase base iPad sales much if Apple had to increase the price to compensate.

Of course, I am just guessing.

If you asked someone maybe not. But if you put two devices side-by-side and let them compare they’d notice right away.

Laminated displays have a high quality feel when tapping on them and look like the image is right on the surface of the glass. Non-laminated displays feel squishy when you tap on them and the image is further away from the surface (most noticeable when using a stylus).


Off topic, but this reminds me of the recent folding devices from Samsung and Huawei. The flexible polymer displays they use are even worse than a non-laminated display in terms of how they feel. Yet they cost $2,000. I wonder what reviewers will say about them when they finally get to try them? I’m predicting lots of complaints about how flimsy/cheap they feel.
 
I would have been surprised if the entry level iPad would have gotten the same design as the Pro versions as there is a huge difference in price. I expect next year we will see this.
 
They should be priced lower even with the new internals inside. The technology inside the “new” iPads won’t be state of the art and when you compare them to other brands with similar specs, they’re still excessive priced. This isn’t 2012 anymore. The components got a lot cheaper. The only way you’re thinking it’s a bargain is because the new iPad Pros are priced above a decent laptop these days.
Apple does not lower prices because the price points are marketing driven not cost driven. They have high margins to satisfy their shareholders and give the leeway to be able to offer returns when it is really justified as they have done with MacBook Pros for example and some iPhones.
 
I hope Apple has some significant upgrades for this iPad. At least the A11 and more RAM.

Apple and the iPad pretty much own the tablet market so I don't want to see them getting lazy because they don't have any real competitors.
 
This what confuses me about Apple. No consistency in design philosophy. Keep head phone interface in some products but not others. Same for Touch ID .Make your mind up Apple!
 
I’m going to have to disagree. The benzel are too big. Android tablets are a much better deal and look way better.

Keeping a screen that is 6 years old isn’t a good differentiation. It just encourages others to switch to Look at other devices(non-Apple).

Evidence is in the revenue. Tim doesn’t under stand why iPad sales have dived, It’s because there is no real reason to upgrade!
If you are lot loyal to iOS, then there is zero incentive to buy an iOS device.
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Well there are a lot of points actually. Way superior screen and a lot more computing power, both very important to the types of pros that use iPad Pro. Smart Keyboard support. Thinner and lighter form factor despite a bigger screen. The iPad Pro 10.5 starts at $649 by the way, and the 11'' (that also offers USB, super thin bezels, more screen estate, Face ID etc.) at $799, and it's impossible to buy an iPad Pro that costs more than $1899 and it means ordering it with a 1TB SSD, these are expensive in any context.
You have to factor in the Apple Pencil, the Smart Cover, folio, keyboard, etc.. if you buy the 329 one, you would just grab a 10 dollar case on Amazon.
 
Thought it seemed a bit odd to make such a minor change to an entry level device that most are perfectly happy with. Especially given the 10.5 inch iPad pro is still to be had. Sure it and the new mini will continue to be fantastic, great value devices that will make a lot of people happy.

As a former tech product manager, I can make a couple of points: 1. Aging but still successful products often just get updates due to parts availability (older components stop being available, and need to be replaced with newer ones), and 2. CPU and similar chips have lifecycles, where early on they have low yields and need to recover the high startup costs; and later on the yields increase and they no longer need start-up cost recover objectives, so they can be priced closer to marginal cost. Additionally, each chip generation requires a production line to be in operation, and it is expensive to keep more production lines going than needed. Thus, over time, chip like the A series NEED to move from premium end products to lower end products, in order to maximize profits over the lifetime of the chip design, and retire the older lines.

Thus, it is very likely a CPU upgrade is required both to keep the iPad and A series as profitable as possible.
 
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