Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Nokia Launches Lumia 925 Advertisement Bashing iPhone Camera

I wouldn't trust ANYTHING Nokia tells me about their PureView cams:

Nokia's new PureView ad is amazing, too bad it's faked
September 5, 2012

The new PureView camera might be amazing, but a bizarre easter egg has revealed that the company's advertisements don't give an honest view of its technology. Amid Nokia's flurry of press today — if you haven't heard, it released a new flagship phone along with some other gear — one video advertisement in particular caught our eye. In the ad, Nokia shows off the PureView's image stabilization technology. The opening segment (which, importantly, isn't qualified by a "screen images simulated" notice), shows a young man and woman cheerily riding bikes along a scenic river. As he films her breezily laughing, the ad shows side-by-side video — obviously intended to represent the phone's video capabilities. On the left, Nokia shows the non-stabilized version, which, predictably, looks terrible, and on the right the ad shows the perfectly smooth capture, purportedly enabled by Nokia's optical image stabilization technology. The only problem is that the video is faked.
Click to expand...

theverge.com
 
Yes! Exactly what i think!

macchiato2009 said:
rule #1 learned in business school: never bash your competitors to promote your own product


Nokia doesn't know how to sell its products other than comparing it to the iphone 5, what a bunch of amateurs :rolleyes:
Click to expand...

Yes! Exactly what i think!
 
wrkactjob said:
Image

I don't get it, where did they get that funny dull fruit photo from?

Just took a non flash photo of my dinner with my iP5, doesn't look dark like that...I wouldn't eat that fruit.

Are they just using trick of the light to help promote their product?...anyone can do that.

Image
Click to expand...

the white balance isn't good in the Nokia shot
 
Taz Mangus said:
"Images captured in the 808's PureView modes are created by oversampling from the sensor's full resolution. At the 808's 'native' focal length of 28mm equivalent, the oversampling ratio is 14:1 for 3MP images, compared to 8:1 for 5MP and 5:1 for 8MP."
Click to expand...

So yeah: the "41MP" claim is a lie. You could run the same interpolation software on an iPhone.
 
Yes I'm an iPhone fanboy. Yes I own the iPhone 5. Yes I'll be buying the iPhone 5S / 6 / whatever it is going to be called.

All that being said, great commercial, Nokia! It is very true that the new Nokia phones, especially the 1020, have amazing cameras. Well done, Nokia, for pointing that out in a commercial. I like it!
 
aristotle said:
Were any of those dark shots using HDR or simply with the flash off? I suspect that it was with the flash off and no HDR on.

The apple HDR mode is similar to the night shot modes on Sony cybershot cameras and the next iPhone should have even better night or low light photo and video with its amber LED flash.

I had a Sony video/photo camera which had an amber led flash for use in its "museum" mode. It used that flash in addition to taking multiple exposures to fill in the shadow giving a much better photo experience.

If the rumours are true, the new iPhone 5S should have great nighttime shooting.
Click to expand...

I assume it's with HDR off. That would be the fair comparison to make, since it's raw footage vs raw footage under the same conditions. You could augment the raw footage different ways with filters and different modes, so it would not be a fair comparison. Additionally, there is a time delay with HDR, so had they used that mode, they could easily argue that you could miss important moments by being a click too late.

The reality is, if you're a photo-enthusiast, you're likely going to carry a real camera around with you, and the photos you take are likely going to come from the real camera. With that said, real cameras are usually a lot bigger, clunky, and not always carried around. Camera phones makes nice substitutes, but for people who really care, it's probably not a huge factor in the type of phone they pick.

4-5 years ago, the Apple had the best camera phone. It may have had lower mega pixels, but the lens was better. Now, the competition have polished their products, and the iPhone camera is not the best out there. The iPhone started out being an innovative product, but it's not as innovative anymore. IMO, a lot of it's growth in sales is due to momentum, similar to how the Motorola Razr had a lot of momentum. Apple will the the leader in sales for the near foreseeable future, but it's going to erode, especially if they continue with incremental update instead of major updates.
 
Superdrive said:
Keep in mind, the picture quality is still going to be limited by the person behind the camera.
Click to expand...

Indeed, for example the side-by-side of the fruit. If the iPhone user had touched anywhere on the screen the white balance would've been adjusted.
 
spaceballl said:
EEK! Sorry you spent so much money just to learn such a basic lesson! But of course, how does that theory explain the "I'm a Mac, I'm a PC" ad campaign, one of the most successful of all time.
Click to expand...

Selective amnesia! :rolleyes:

But also... I am not sure why people are even calling this bashing. Apple says this about Android often. "We took the time to do it right". Is that bashing? IMO, no.
 
MacMulti said:
Nokia is just shouting louder as they have not been getting heard.
Click to expand...

Nokia's issue right now is not not being heard. Plenty of people want to buy their products. The rollouts are what is TERRIBLE. Nearly 50% of all windows phones being sold are Nokia, despite their HORRENDOUS rollouts processes. They constantly don't have supply to meet demand (I am talking a small handful of units at launch). Nobody at any of the stores that sell the product knows anything about it because Nokia doesn't spend the time to educate these salespeople. The list goes on and on. I would expect this from a company in its infancy, but Nokia has been around a long time.
 
jnpy!$4g3cwk said:
My previous comment still stands, but, I am reserving judgement on the 925 until I see test results-- the specs sound more like the 920, which is certainly good, but, not great:
Click to expand...

Well, it certainly takes better pictures than my iPhone 5. I agree, it's not perfect, but it's pretty darn good for a smartphone. The iPhone 5 also takes fairly decent pictures but it certainly doesn't have the best camera anymore. Whether this is important to you is your own business - it is to me.
 
bedifferent said:
There are a ton more iPhone camera corrective/improvement accessories than other devices, and not simply because the iPhone is more popular.
Click to expand...

thats exactly why.

Since the first iPhone in 2007, camera quality had been the weakest link.
Click to expand...

not so. when the iphone 4 came out its cameras was heralded as one of the best cell cameras -- nearly as good as a general stand-alone point-and-shoot of the time.


http://www.macworld.com/article/1152314/iphonecameratests.html

http://crave.cnet.co.uk/mobiles/iphone-4-camera-review-49306048/

http://www.brighthand.com/default.asp?newsID=16719&p=2
 
djdj said:
Apple certainly does sell more phones than Nokia. And that probably isn't going to change... at least not in the foreseeable future.

The difficulty comes when people automatically make the assumption that because something is used the most/sells the best means that it is the best. A lot of the population will assume that because more pictures are taken on the iPhone than any other smartphone that it somehow must also be the best. Certainly Apple has been okay with this misconception because when given a chance, they will talk about how much better their camera is than the previous generation, or another particular product. A certain segment of the public will take that to mean that the product is the best. When, in this case, that doesn't reflect reality. (Certainly happy Mac owners would not want to accept the belief that somehow because Windows outsells OS X by a wide margin that somehow it is better, but for whatever reason that has happened historically with the iPhone.)

My friends with iPhone 5s seem to all believe that they have fantastic cameras on their phones. (And I think they believe that because Apple has been selling that idea.) That is, until they see pictures coming from my 920. I think they feel a little bit betrayed. They've been lead to believe that they're carrying around great cameras, when in reality the camera in the iPhone 5 are probably the worst of those amongst premier products. Cameras in the Lumia 92x series (certainly the 1020 as well), Galaxy S 4 (maybe S III), and HTC One easily outperform the iPhone in nearly all situations. Yet most iPhone owners aren't aware that they've been sold short. If they don't care, fine... but if they buy an iPhone thinking that they're getting a great camera, a certain amount of disappointment is probably inevitable. And nobody likes to be lied to, even if that deceit is inferred rather than explicit.

It isn't wise for Apple to tout the quality of the iPhone camera when pretty much everything else in its class outperforms it handily. (What would you say to Nokia if they started bragging about how many apps Windows Phone has?) Sooner or later their customers are going to pick up on the fact that they've been misled, and that isn't very good for maintaining a relationship with a customer. Push the real strengths of the product, not its made-up ones.
Click to expand...

What's your source that all these other non-Nokia phones out class the iPhone 5 camera and it's the worst?
 
Last edited:

Attachments

  • IMG_1245.JPG
    IMG_1245.JPG
    1.7 MB · Views: 122
Last edited:
http://mobile.theverge.com/2012/9/5/3294545/nokias-pureview-ads-are-fraudulent


Nokia you can do better than that xD well maybe
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back