Nokia's new PureView ad is amazing, too bad it's faked
September 5, 2012
The new PureView camera might be amazing, but a bizarre easter egg has revealed that the company's advertisements don't give an honest view of its technology. Amid Nokia's flurry of press today if you haven't heard, it released a new flagship phone along with some other gear one video advertisement in particular caught our eye. In the ad, Nokia shows off the PureView's image stabilization technology. The opening segment (which, importantly, isn't qualified by a "screen images simulated" notice), shows a young man and woman cheerily riding bikes along a scenic river. As he films her breezily laughing, the ad shows side-by-side video obviously intended to represent the phone's video capabilities. On the left, Nokia shows the non-stabilized version, which, predictably, looks terrible, and on the right the ad shows the perfectly smooth capture, purportedly enabled by Nokia's optical image stabilization technology. The only problem is that the video is faked.