Nokia Launches Lumia 925 Advertisement Bashing iPhone Camera

[Dulcimer]

This ad doesn't work on many levels.

For one, it's not creative nor different. Nokia just did a parody of Apple's ad. Also, this ad helps to promote the idea that the iPhone 5 is the top phone to compete against, which is the worst part about it: the iPhone 5 is a year old!

 

[thekingofnerds]

It's easy to understand. It's called "spin" and is what people on this site to best when confronted with anything negative toward Apple.

Let us hope Apple is never responsible for the slavery of young children... I'd hate to see the spin then.

Oh.. wait... yeah.. China.

 

[HarryPot]

Image

Yup, because Apple has never done such a thing.

I think the importance is in the how Apple did it, and how Nokia is doing it.

Apple ads were classy, funny, original. This Nokia ad is boring and dull.

Besides, those photos look extremely touched up for the Nokia, and the iPhone photos almost look as if they were edited to make them look worse.

 

[Popeye206]

Interesting that they showed some where the flash was on one camera and off on another. You'd think they would have showed them the same????

Oh well... I don't think it's going to sway too many users... I think those who want a better camera, will just buy a real camera.

 

[Renzatic]

Can you link me to where someone in this thread said apple has never done it?

Not directly, no. But all the indignant "great companies never bash the competition, anyone who does instantly loses" posts in this and every other "someone made an ad that bashes something Apple does" thread on the board does the job just as well.

RULE NUMBER ONE PEOPLE! BASH APPLE USERS AT ALL COSTS! MAKE THINGS UP IF YOU HAVE TO!

RULE NUMBER TWO PEOPLE! IF YOU DON'T HAVE AN ARGUMENT SAY THEY'RE JUST APPLE HATERS OR SAMSUNG TROLLS!

 

[Thinkman12345]

Add Knock-ia to the growing list

Samsung, Google, Microsoft and now Knock-ia (formerly Nokia) can't sell their knock-offs without comparing them to Apple products. Sad!

 

[Renzatic]

Right here, just up above me! See what I mean, Pirg?

 

[Foxglove9]

Knock-ia? That's how it's pronounced?

I always called it No-kia.

You learn something new everyday.

Same! Everyone says Know-Kia, not Knock-Kia. I think most of us will be distracted more with the name pronunciation than what the commercial is advertising.

And I have no idea what they are talking about my iphone 4, and 4s take amazing shots without flash (I don't use the flash ever). Better than a lot of compact digital cameras I've used.

 

[pirg]

Not directly, no. But all the indignant "great companies never bash the competition, anyone who does instantly loses" posts in this and every other "someone made an ad that bashes something Apple does" thread on the board does the job just as well.

ok got it. So you're just generalizing apple users and making up things to further your point. Truth be damned!

RULE NUMBER TWO PEOPLE! IF YOU DON'T HAVE AN ARGUMENT SAY THEY'RE JUST APPLE HATERS OR SAMSUNG TROLLS!

There you go again. Care to show me where I said in this thread that you're a hater or a Samsung troll? Let me guess: "not directly", right?

You've really gotta stop making things up.

 

[TMay]

I actually own both an iPhone 5 and a Lumia 920 (the 925 is supposedly at least somewhat better, though I haven't tried it myself) and I can tell you that the difference in image quality isn't insignificant. Even outdoors in good lighting. The difference in clarity between the two is pretty astounding. Pictures from a 920/928/925 absolutely could be used in place of a dedicated point and shoot camera (aside from the lack of zoom) but I'd have a really hard time feeling good about replacing a P&S camera with an iPhone 5. Its pictures are slightly blurry and very noisy in comparison.

When I post pictures from my 920 to flickr or Facebook, people don't believe me when I tell them they were shot on a phone.

One problem that Nokia has, though, is that there was a bug in the firmware of the 920 when it first shipped making all pictures too soft, so nearly all reviews on the Internet dog it for poor performance outdoors. That was fixed with a firmware update in December/January, and its images are always better (much better) than the iPhone since then.

And I have to assume that the 925 performs at least a little better than the 920. That's what all of the reviews are saying. And I can't justify dropping $600 just to test a slightly upgraded camera for myself.

Apple makes a single iPhone of high quality; every iPhone of that generation is at the same level.

I would expect that niche smartphones sporting a single or a few enhanced features would best the iPhone, and marketing of this type will work for those that value improved features.

As a long term strategy though, Apple merely implementing the the generational changes in cameras will have more impact on overall sales than a few boutique models from Nokia will have. But, I might be wrong.

 

[Djentleman]

I always use my iPhone for such things as I get good results compared to having to purchase or carry a DSLR.

So do these other folks... I'm pointing you to a 'landscape' gallery as these images are more 'trad' (and mostly iPhone shots).

http://mobilephotographyblog.com/landscapes/

I don't know what "trad" means, but those photo's look gorgeous. That's not to say that they are straight off the camera roll, though. I was talking about having something you trust your whole holiday's pictures on, and an iPhone wouldn't be it.

 

[hugo7]

Nokia rules

(regarding the kiwi pie)

Now, if only the Nokia snapshot could be panned out. That way, we could see the whole lighting rig and photo-shoot team used to "capture" how well the Lumia performs in low-light... oh wait, that reminds me of something.

 

[Blakjack]

As the old saying goes: The best camera is the one you have with you.

The point to Apple's commercial was that more people choose to carry iPhones than any other phone.

Unless Nokia can come up with a phone that more people want to carry, it's moot.

awesome reply to the post

 

[Rogifan]

It might not be THE biggest factor, but it's certainly one. People buy smartphones for multiple reasons.

Though I'd say Apple sells more iPhones than the competition mostly because it's an established brand, has tons of mindshare, and people know they're getting something they can rely on when they pick it up. I don't think the general buying public thinks about features when they pick one up. They're just thinking "iPhone. It's good. I'll get it".

I guess I just don't think these Apple spoof ads are that good. I think there are better ways for Nokia to sell their superior camera than riffing an Apple ad.

 

[chrisbru]

Knock-ia? That's how it's pronounced?

I always called it No-kia.

You learn something new everyday.

That's the first thing I thought of too

 

[Jack97]

I think I just threw up.

 

[nagromme]

iPhone 5's camera is great.

If this Nokia's is even better (and I believe it is, at least in some ways--photography apps not being among them!) then that's certainly a fair selling point to factor into a phone shopper's decision. High-end photography is a good differentiating feature for Nokia to work on and promote. I approve.

But... why do Apple competitors always harp on some specific iPhone feature that they have topped, right before they know a new iPhone is coming out?

It kind of dulls the marketing message to say that "this phone won't be Apple's top model for long, but right now here's how the iPhone camera looks if you decide to take a low-light closeup without the flash!"

(Actually, low-light food close-ups without the flash is one of the things I've found particularly impressive about the iPhone 5. I'm certainly getting better results than the ad shows.)

 

[rmbpuser]

annoying ad

 

[mbh]

the skateboard shot is not fair at 23 seconds in.
the iphone shot is cloudy and they waited for the light to change and the sun to come out for the nokia one which would have resulted in a brighter vibrant picture.

I noticed that too. The guy barely has a shadow on the iPhone shot, while it's bright and sunny on the Nokia shot.

 

[Renzatic]

ok got it. So you're just generalizing apple users and making up things to further your point. Truth be damned!

There you go again. Care to show me where I said in this thread that you're a hater or a Samsung troll? Let me guess: "not directly", right?

You've really gotta stop making things up.

Something I've noticed about you is that you generally tend to ignore the big picture by focusing on the pedantic minutae. You try to win an argument by technicality, not by having a better point.

In other words, you try to ignore the implicit meaning by focusing on (and sometimes reinterpreting) the literal wording to fit your argument. It makes having a discussions with you a bit of a drag, because I have to explain things out in the smallest detail so you won't have a loophole to hook onto.

 

[inkswamp]

Dear Nokia:

http://www.youtube.com/watch?v=xcb4JOW3DXQ

 

[AndyDiamond]

I don't know what "trad" means, but those photo's look gorgeous. That's not to say that they are straight off the camera roll, though. I was talking about having something you trust your whole holiday's pictures on, and an iPhone wouldn't be it.

sorry 'trad' means traditional - more standard sort of pics which are familiar in photography per-se.

Yep - there is often a lot of editing done on mobile photos (on the device with an app) and many of these would be but its also possible just to get nice shots without using an app or editing at all.

Just trying to provide some comparative examples.
The iPhone is not a Nikon or Canon - not yet anyway.
But that is not the point - the point is that it is possible to get some truly great shots using an iPhone (or a Nokia) if you are a decent photographer.

I feel I'm good enough with an iPhone to be able to forgo a DSLR and the shots I get are great. I'd love some more control and detail etc but that will come in future HW.
This is why I applaud Nokia for the 1020 if in fact it is pushing the bounds of quality in a camera phone.

 

[tech4all]

As the old saying goes: The best camera is the one you have with you.

The point to Apple's commercial was that more people choose to carry iPhones than any other phone.

Unless Nokia can come up with a phone that more people want to carry, it's moot.

All those photos, and nothing to do with them.

I always get a good laugh at these types of comments. This ad, if true, shows the iPhone camera to be inferior, but the loyalists play it down. Face it, if it was the iPhone that had the better camera, you'd be singing praises to Apple and jumping and running in iPhoneLand.

Face it, the iPhone camera sucks (compared to this phone at least). To be fair, I thought the iPhone at one point had one of the better cameras out there. Guess no more.

I'm happy to see a commercial that shows the true faults of the iPhone versus its competition. The iPhone's low light camera performance is my biggest gripe.

Exactly. It's find liking your iPhone, you should you bought it. But don't deny and make run arounds when things show that it might not be the best at everything.

"Oh the there's more iPhone's than Nokia's"

It's pathetic and childish to say that. Yea it's true. But it's also true than there are better phones out there with better cameras. Get over it.

 

[scottwaugh]

This is one of the few times I think it's worth going on an all out bash and compare advert. The camera in the new Lumia is so good, it could be a selling point in and of itself. Might as well draw attention to what's easily your best feature.

I agree, it is a very good camera - this is something Nokia has to brag on (they do some great things with cameras in their phones) - and since things look desperate otherwise, they should focus on it. Maybe they'll get a few sales that way.

 

[Renzatic]

I guess I just don't think these Apple spoof ads are that good. I think there are better ways for Nokia to sell their superior camera than riffing an Apple ad.

I just watched, and...yeah. It's alright. It gets the point across, but doesn't really stick in your head after its over. It's one of those "soft music with a soft spoken narrator talking about our products empowering your everyday life" commercials Apple does well, and everyone else does merely decent enough.