Nokia Lumia 2520 Web Ad Pokes Fun at the iPad as 'The Wrong Tablet'

[Winni]

iPad + external keyboard > any tablet.

Say what you like, iPad still continues to dominate the tablet market by a landslide: apps, experience, you name it. Oh, and sales figures.

iPad + external keyboard = inferior notebook

Say what you like, tablets are still toys with only very few real world use cases. The moment you actually want to DO something, you do what the guy in this (admittedly rather poor) video clip does: You grab for a notebook.

Tablets make nice surf boards for light web browsing (reading, not writing) and eBook and comic book readers. For everything beyond that, any PC notebook which costs less than an iPad but has much more power is a better choice. Even watching videos is a better experience on ANY notebook than it is on a tablet - you don't have to old the damn thing and the notebook also has a bigger screen, which certainly is an advantage when you want to watch a movie.

All that being said, if I really wanted to buy a tablet (or hybrid/convertible) right now, I'd go for a machine with Windows on it, either a Surface or a Transformer Book. The new Baytrail CPUs are awesome and I can confirm from my own experience that the battery of the Asus Transformer Book T100 lasts for 11 hours - even while watching videos. You -can- run any Windows software on it, if you need to and the Metro/Modern UI part works very well on tablets. In other words: This is a tablet AND a REAL machine. The downside for me is the small 10" screen - but I already said that I find tablets mostly useless.

Android would be my second choice for tablets up to 7" displays. It's true, there are still not many compelling tablet applications on the market for Android, so the Nexus 7 is the best Android tablet that money can buy. But in my opinion, 7" to 8" is the perfect tablet size anyway - remember, I said that these things are only good for light web browsing and eBook reading. And eBook reading is a chore on anything larger than 8". I also have an affinity for the Nexus 7 (2013). It's a beautiful, powerful little machine at a very attractive price. It's only downside: You can't use it as a phone. Why would anybody want to carry around two mobile devices when you can have ONE device in your pocket that can serve all those purposes? Enter Galaxy Note, Galaxy Mega, HTC One Max, Huawei Ascend Mate - they're called phablets. Something that you can't buy from Apple.

iOS still only appears on my radar screen as something that has to be avoided at all costs. It's an OS solely designed for the needs of the control freaks in Cupertino and hence it's the only platform out there that does NOT let you have your cake and eat it. It's only there to restrict the abilities of the users, not to empower them. Which is a shame, really: Apple does build beautiful hardware, but only to castrate it with their extremely restricted software.

 

[prowlmedia]

I fully agree. It's almost like an American ad with English overdubbing. Made by French people and somebody else. Utter garbage. And I'm no Apple fanboy.

Ha your quoting skills are weak I am sitting here thinking... hold on I didn't write that...

Anyways whenever I see a bad Tech commercial I always come back to this... Not matter who does what there will never be anything as bad, EVER, as Microsoft's songsmith

 

[fullauto]

Isn't the Nokia Tablet just a variation of the MS Surface which was like not very interesting to begin with?

Lol nice one.

 

[Nahaz]

The laptop used was an Apple MacBook too.

Show me the Apple logo on the laptop.

Other than that yeah they didn't poke at Apple at all.

They are having a poke at all the other tablet manufacturers. Yes, they do say it's as thin as a pencil (A reference to the iPad), but if they wanted to poke fun directly at Apple they could of used a real iPad and MacBook Pro.

Guess what? They didn't!

 

[osx11]

I like how there is a MacBook Pro in a Nokia ad.

 

[porky]

Lol nice one.

I have the surface pro 2 for work, and i don't like to say it, but it's a great device. The kickstand is very handy , the stylus is REALLY fun to design on it, watch a tv show with twitter/facebook... open (2 apps open same time) And i connect it when i'm at home to my 23" monitor, and i can continue my work in Photoshop or excel. It' heavy, but ok to use it as a tablet. Even XBox music is better than expected.

 

[prowlmedia]

iPad + external keyboard = inferior notebook

Say what you like, tablets are still toys with only very few real world use cases. The moment you actually want to DO something, you do what the guy in this (admittedly rather poor) video clip does: You grab for a notebook.

Tablets make nice surf boards for light web browsing (reading, not writing) and eBook and comic book readers. For everything beyond that, any PC notebook which costs less than an iPad but has much more power is a better choice. Even watching videos is a better experience on ANY notebook than it is on a tablet - you don't have to old the damn thing and the notebook also has a bigger screen, which certainly is an advantage when you want to watch a movie.

All that being said, if I really wanted to buy a tablet (or hybrid/convertible) right now, I'd go for a machine with Windows on it, either a Surface or a Transformer Book. The new Baytrail CPUs are awesome and I can confirm from my own experience that the battery of the Asus Transformer Book T100 lasts for 11 hours - even while watching videos. You -can- run any Windows software on it, if you need to and the Metro/Modern UI part works very well on tablets. In other words: This is a tablet AND a REAL machine. The downside for me is the small 10" screen - but I already said that I find tablets mostly useless.

Android would be my second choice for tablets up to 7" displays. It's true, there are still not many compelling tablet applications on the market for Android, so the Nexus 7 is the best Android tablet that money can buy. But in my opinion, 7" to 8" is the perfect tablet size anyway - remember, I said that these things are only good for light web browsing and eBook reading. And eBook reading is a chore on anything larger than 8". I also have an affinity for the Nexus 7 (2013). It's a beautiful, powerful little machine at a very attractive price. It's only downside: You can't use it as a phone. Why would anybody want to carry around two mobile devices when you can have ONE device in your pocket that can serve all those purposes? Enter Galaxy Note, Galaxy Mega, HTC One Max, Huawei Ascend Mate - they're called phablets. Something that you can't buy from Apple.

iOS still only appears on my radar screen as something that has to be avoided at all costs. It's an OS solely designed for the needs of the control freaks in Cupertino and hence it's the only platform out there that does NOT let you have your cake and eat it. It's only there to restrict the abilities of the users, not to empower them. Which is a shame, really: Apple does build beautiful hardware, but only to castrate it with their extremely restricted software.

What a load of rubbish. This is windows RT which is more constrained that iOS!

Phablets are stupid things to use as a phone - now when wearables second screens become useable then I can see them being commonplace. That or a small tablet.

You say it's its only for control freaks at Apple. Not everyone is a programmer or a geek. I've had to 'fix' numerous peoples Android phones because they have installed something utterly incompatible, normally from dodgy sites because they don't know better or even a few virus's!!! ON A PHONE!!!

iOS has a way more advanced programming structure and Bigger more usable API library. Developers on the App store actually make money, compared to Google play or MS Stores.

Restricting users how? iOS has hundred of more usable apps than Android and Thousands more than the abomination that is Windoze RT. I actually like the Surface Pro etc, but the win8 is complete duality mess at the moment. Dual installs of everything. Let alone the fact the OS install is about 20gb. The only thing I can honestly see that the average user can do with droid is customise your interface more, like people used to do with WindowShades etc in the 90s. And it's exactly the reason People like Apple. It's familiar across the range of computers and devices.

Androids is a fragmented mess with for the most part loads of OEM rubbish. Droid is nice on 1 or 2 devices in it's clean version.

Oh as for doing real work on a tablet. I use my iPad, I have a logitech thin keyboard and it works great. Every day on film sets. I have written Commercials and TV shows using Celtx. I even edit on set first draft using iMovie and export to FCPX.

 

[osx11]

iPad + external keyboard = inferior notebook

Say what you like, tablets are still toys with only very few real world use cases. The moment you actually want to DO something, you do what the guy in this (admittedly rather poor) video clip does: You grab for a notebook.

Tablets make nice surf boards for light web browsing (reading, not writing) and eBook and comic book readers. For everything beyond that, any PC notebook which costs less than an iPad but has much more power is a better choice. Even watching videos is a better experience on ANY notebook than it is on a tablet - you don't have to old the damn thing and the notebook also has a bigger screen, which certainly is an advantage when you want to watch a movie.

All that being said, if I really wanted to buy a tablet (or hybrid/convertible) right now, I'd go for a machine with Windows on it, either a Surface or a Transformer Book. The new Baytrail CPUs are awesome and I can confirm from my own experience that the battery of the Asus Transformer Book T100 lasts for 11 hours - even while watching videos. You -can- run any Windows software on it, if you need to and the Metro/Modern UI part works very well on tablets. In other words: This is a tablet AND a REAL machine. The downside for me is the small 10" screen - but I already said that I find tablets mostly useless.

Android would be my second choice for tablets up to 7" displays. It's true, there are still not many compelling tablet applications on the market for Android, so the Nexus 7 is the best Android tablet that money can buy. But in my opinion, 7" to 8" is the perfect tablet size anyway - remember, I said that these things are only good for light web browsing and eBook reading. And eBook reading is a chore on anything larger than 8". I also have an affinity for the Nexus 7 (2013). It's a beautiful, powerful little machine at a very attractive price. It's only downside: You can't use it as a phone. Why would anybody want to carry around two mobile devices when you can have ONE device in your pocket that can serve all those purposes? Enter Galaxy Note, Galaxy Mega, HTC One Max, Huawei Ascend Mate - they're called phablets. Something that you can't buy from Apple.

iOS still only appears on my radar screen as something that has to be avoided at all costs. It's an OS solely designed for the needs of the control freaks in Cupertino and hence it's the only platform out there that does NOT let you have your cake and eat it. It's only there to restrict the abilities of the users, not to empower them. Which is a shame, really: Apple does build beautiful hardware, but only to castrate it with their extremely restricted software.

I think you're on the wrong web site.

 

[flottenheimer]

OMG. Bad, bad execution. That voice-over is absolutely horrible.
And the rest lacks any kind of class.

This simply doesn't live up to the rather fine products coming out of Nokia these days.

 

[peterdevries]

I think you're on the wrong web site.

Well I can see why he is disappointed. He ditched all Apple hardware (I wonder why he remains on this site) and his productivity is still nowhere even using advanced IT equipment as opposed to toys like iPads. /s

He will never publish that "Endnacht" novel by the looks of it. It has been "coming soon" for over a year.

 

[Sebct]

This is so badly done.

 

[carlsson]

I usually don't bother to comment stuff like this. But this was one of the worst commercials ever!!!

OMG.

 

[Piggie]

Apple makes keyboards. And you can use them with an iPad.

I think we all understand, and is a factual point, however you wish to view it.
Apple do not make a slim, folding, attached cover for the iPad for use in normal day to day use that incorporates a very thin keyboard into the cover.

We can debate all day long as to do you need a keyboard on a tablet or not.

However, this does not alter the fact that, Apple do not make such a product to support their own product for "productivity", whilst Msoft and Nokia do make such products to support their own product.

Like it or not. That's simply a fact as this moment in time.

 

[Rogifan]

While the ipad's battery is decent its in no way class leading. Also, the nokia and the surface tablets have available battery keyboards with an additional battery for an extended runtime.

Image

I've read a lot of reviews of the Nexus 7 and AnandTech was the only one that claimed 12+ battery life.

 

[dumastudetto]

Nokia is a joke at this point. Their phones suck, their tablets suck, they use the horrible Windows operating system and they sold themselves to Microsoft who are sure to completely destroy what's left of their business. Good riddance. Apple FTW.

 

[Piggie]

Nokia is a joke at this point. Their phones suck, their tablets suck, they use the horrible Windows operating system and they sold themselves to Microsoft who are sure to completely destroy what's left of their business. Good riddance. Apple FTW.

Well the world in general mostly uses Windows, so you appear to be out of step with reality.

 

[numlock]

without a doubt one of the worst ads ive ever seen. i seriously thought it was just some amateur doing it at home.

and i know its their product but does microsoft seriously think that using office is what everyone is always doing? like its up there with fb/twitter, watching movies or listening to music

 

[elvislives]

what a...

JOKE!

is this meant to be funny?

 

[Beta Particle]

What a load of rubbish. This is windows RT which is more constrained that iOS!

Actually, the new Bay Trail tablets are running full-blown Windows 8. And Windows RT - while constrained compared to Windows 8 - is certainly not as restricted as iOS. While those devices will not run x86 applications, you do still have desktop functionality when you need it.

 

[dazzer21]

Sitting in a confined area (like a crowded train), an external keyboard is impractical - takes up way too much space on your lap and you need to outstretch your arms to a certain extent to use it. Fail on that count. Standing in a confined area (like a crowded train), how am I supposed to support a keyboard and use it, again with the need to outstretch my arm in someway to make use of the keyboard. And two-finger key-presses? Impossible. Fail on that count, too. I can just hold my iPad in front of my face and use the on-screen keyboard. WIN! What's so SPECIAL about it having a keyboard?.. Discuss.

 

[Rygaard]

Not that I buy into all that, get the tablet you want (NO girls don't care - they also get the one they want)

But lets say that i did buy into what they highlight then you get the following:

Hight Apple 165,5 nokia 168 difference 1,5%
With Apple 240 nokia 267 difference 11,3%
Thinkess Apple 75 nokia 89 difference 18,7%
Screen Apple 9,7 nokia 10,1 difference 4,1%
Weight Apple 469 nokia 615 difference 31,1%
PPI Apple 264 nokia 218 difference 17,4%

so you get 4.1% lager screen, and 17,5 % less pixels, great, also you get a tablet that is close to 1/3 more heavy - both has around 11 hours of battery (unless you buy a keyboard with a battery pack but hey I am sure that will weigh nothing)

also 1.5% higher, 11.3% wider, 18.7 thicker (before keyboard attachment) and you get 4.1% larger screen.. wow that was well spend - NOT

but let me say this one more time, if you want a nokia, get at nokia, but that tv spot us utter crap

 

[Beta Particle]

Sitting in a confined area (like a crowded train), an external keyboard is impractical - takes up way too much space on your lap and you need to outstretch your arms to a certain extent to use it. Fail on that count. Standing in a confined area (like a crowded train), how am I supposed to support a keyboard and use it, again with the need to outstretch my arm in someway to make use of the keyboard. And two-finger key-presses? Impossible. Fail on that count, too. I can just hold my iPad in front of my face and use the on-screen keyboard. WIN! What's so SPECIAL about it having a keyboard?.. Discuss.

For times where a tablet is more appropriate, you fold the keyboard behind it, as you would a smart cover.
When you are at a desk, you have a full keyboard and the ability to use the desktop instead of a limited touchscreen UI.

so you get 4.1% lager screen, and 17,5 % less pixels, great

But you will get much sharper video because it does not have to be scaled on that display, unlike the iPad.

1920x1440 is the ideal tablet resolution. (or 3840x2880)

 

[macduke]

You know, they're probably right. And in the years to come, everyone will forget about the iPad and only remember the Nokia Luminate 2750 and how it changed the world. Or was it the Lumilux 2490? Crap I already forgot.

 

[kemal]

Jeezzzz. How many more "one gender is clueless" while the other is *-savvy do we have to endure?

 

[Thunderhawks]

iPad + external keyboard = inferior notebook

Say what you like,

iPad