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Nokia Lumia 2520 Web Ad Pokes Fun at the iPad as 'The Wrong Tablet'
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With my line of work, keyboard is a big issue. I can't type on a touch screen. Saying that, I did write a large portion of one of my books on an iPad with a Bluetooth keyboard. It was bearable, but the iWork software the iPad had back then wasn't brilliant. Don't know if matters have changed now, but I'd rather stick to a laptop.
I think the major reason why sales of laptops and desktops is suffering in favor of tablets, is not an increase in the productivity capability of tablets. It is the realization of many previous laptop and desktop owners that they do not need these devices for the purposes that they have: Internet, Mail, Facebook, casual gaming.
the Nokia 2520 is a good lookin tablet I have to say. But if you want productivity and add the power keyboard it weights 1.2 kg.
The 11" Air (or other Ultrabooks) come in at under 1.1kg
Which one would you choose if you had do to some real work?! (btw the 13" is 1.35 kg)
The 11" Air (or other Ultrabooks) come in at under 1.1kg
Which one would you choose if you had do to some real work?! (btw the 13" is 1.35 kg)
Don't worry. They can't. And they didn't in the end.
I'm a Brit ...well..even better.. A Scot. And I can quite assure this isn't ironically funny. It only thinks it's funny. The central character is a bit of a naff chap who seems to think that his sexual popularity is based around his portable computing power, which as we all know isn't true. Erm. It isn't is it?
I am typing this on an iPad2 with a Logitech Wireless Keyboard Case ŵhich was on offer on Amazon for £25. If a better keyboard is what differentiates me from George Clooney on an iPad and me on a Nokia with a keyboard then - Ill stick to the iPad then. I'm not saying Apple have got it right these days. They haven't. They're neglecting their desktop market to make different sized IOS devices. Bad move. BUT if this is the best Microsoft can do to sway us away ...then they've got a LOT to learn and that's a shame. Because a bit of competition keeps everyone on their toes. This advert is not going to worry anyone.
Er no. Please don't generalise like that. It's not remotely british, it's just plain terrible. But given the Ad company that did this I am not surprised. They don't have a creative bone in their bodies.
The whole premise is that the iPad is not productive as it doesn't have a keyboard. But the nokia's one is $150!!!! EXTRA! You can pick up an iPad one for much less.
The only reason the battery life is good is you have to get the Keyboard cover with the battery built in.
Oh and it runs Windows RT which to quote the shocking script "is about as productive as Kitten wearing Mittens."
But you live in Derbyshire
I do love the fact SOME Scottish hate British with a passion, like it's 1580 or something. When we don't really think about the scottish like that. We Really quite like them... It's like England/Germany football thing. We treat the team like they are our mortal enemies, but in reality they don't care about us at all. They feel the same way about holland.
Either way it's an embarrassing Ad and on watching it again I am not even sure it was made in the UK at all.
It's and AD, not news or a documentary. You can't expect them to tell the whole truth, but "their truth". Most Apple ADs are made like iPad is the only tablet in existence and has no flaws or weakneses. It's normal. It's an advertisement.
Can you imagine an iPhone Ad that says "Our camera is great!, but has only 8MP instead of 41MP :-(, but really photos are still great, promisse!"?. No.
The battery drain from a keyboard physically attached is lower than a bluetooth connection. You might forget to charge the keyboard, but rarely would forget to charge the tablet itself. The only reason to have a battery in the keyboard is if it serves as an extended battery (Like the Surface Power cover or the Lumia KB).
But I am not a blind fanboy, I also see bluetooth KBs can have advantages, such as using them away from the tablet (eg. tablet connected to TV) or with different devices (BT is an standard, after all). The good thing about tablets like Surface is that you have both option. Apple tries always to reduced the options and choices. It's their way, and for many people that is a good way indeed.
My impression of the Ad is that it is poorly conceived. It's not so funny, and it barely shows the advantages or the unique characteristics of the Lumia tablet and Windows 8.1. I prefer ADs that show me the great and special things I can do with the product.
Tbh honest I don't have any particarlar problems with flash when I use it, but of course I would prefer everything was html5...
Just saying it's nice to have the option and will be regarded as a plus point for money that it is supported natively.
Also I'm not sure how having less choice is a plus point?
The ad is not be the best and very kliché.
But:
Imagine, this was not a regular guy in a Coffeeshop. Imagine you have to work with him. Imagine having him as the guy in the conference room sitting next to your business partner. Imagine him being the one writing protocol, adding appointments or checking the internet with the screen shining and reflecting in his face and you constantly have to wait for him. And look how he sits there!
I was reminded of that situation immediately.
It's not only embarassing. It's enervating and hindering. Not for the one having the tablet, but for the others. Have a laptop. Or something that stands still. And has a keyboard.
They should have done the ad in a conference room. In space.
But:
Imagine, this was not a regular guy in a Coffeeshop. Imagine you have to work with him. Imagine having him as the guy in the conference room sitting next to your business partner. Imagine him being the one writing protocol, adding appointments or checking the internet with the screen shining and reflecting in his face and you constantly have to wait for him. And look how he sits there!
I was reminded of that situation immediately.
It's not only embarassing. It's enervating and hindering. Not for the one having the tablet, but for the others. Have a laptop. Or something that stands still. And has a keyboard.
They should have done the ad in a conference room. In space.
Exactly. Prior to 2010... everybody had to buy some sort of traditional computer to check email and do everyday computing tasks.
That means a grandma... and a businessman... used the same type of device (a laptop running Windows) even if a laptop was overkill for what grandma needed.
Nowadays... there are more options. You don't need a full PC to do simple tasks like checking email or surfing the web.
The laptop will probably be around forever for those who need the full capabilities of a PC... but a lot of people can get by with some sort of mobile tablet.
I know people who rarely turn on their computers anymore because they do so much of their tasks on an iPad.
They used to use their laptop 100% of the time because that's all there was. Now they can do about 80% of their stuff on an iPad... with 20% left on the laptop.
And there are some people who don't need a computer at all. That's one reason why PC sales are suffering.
Nokia - who ? Pretty amusing really. I have an Apple wireless keyboard which I have used with my iPad1 a couple of times in 3-4 years I've owned the iPad. They are barking up the wrong tree with this ad
As an aside my iPad replaced my MacBook and IMO it's much better for web browsing, mail and watching movies/streaming vieo than the "laptop" was. I use my MacMini every day as my desktop device.
As an aside my iPad replaced my MacBook and IMO it's much better for web browsing, mail and watching movies/streaming vieo than the "laptop" was. I use my MacMini every day as my desktop device.
Nonono... this was about the fact that Nokia's tablet does NOT come with a keyboard and that Apple's don't either.
Genius marketing strategy, the customer will NOT know what hit them and out of confusion they might buy the nokia piece of garbage. This would definitely be enough to increase nokia's sales which are practically non existing.
But you live in Derbyshire
It's not a historical Scottish/English love hate thing. Fact is we are just superior. Nothing else
Either way it's an embarrassing Ad and on watching it again I am not even sure it was made in the UK at all.
I fully agree. It's almost like an American ad with English overdubbing. Made by French people and somebody else. Utter garbage. And I'm no Apple fanboy.
Typing this from my rMini and I have no problem with my on screen keyboard. This commercial is so off base. I've used my mini for over 5 hours and it's rolling along with 72% battery remaining.
I like in all these Windows tablet commercials now how dramatic they make the gestures. They over exaggerate the motions to the point that you would just look silly in public. Look at her first motion... is it an unlock motion? She shoots her hand upward as if lifting off to space...hahaha.
I like in all these Windows tablet commercials now how dramatic they make the gestures. They over exaggerate the motions to the point that you would just look silly in public. Look at her first motion... is it an unlock motion? She shoots her hand upward as if lifting off to space...hahaha.
Almost as bad as Microsoft's surface adverts. I notice they don't actually say iPad at all or even use an iPad in this advert to get round claims of false advertising but we all know they are trying to make out its an iPad. Very poor.
Which of the many references did you miss?
I guess you missed the references to the brilliant "pencil" iPad air that also mentioned the "instrument" a.k.a. The iPad has been used in space.
The laptop used was an Apple MacBook too.
Other than that yeah they didn't poke at Apple at all.
Funny how I never saw one Apple logo in this ad. I'm guessing it's a poke at ANY other tablet rather than just Apple.
If you look closely it doesn't even look like an iPad and yet people on here are flipping out
I guess you missed the references to the brilliant "pencil" iPad air that also mentioned the "instrument" a.k.a. The iPad has been used in space.
The laptop used was an Apple MacBook too.
Other than that yeah they didn't poke at Apple at all.
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Painful.
All this has been mentioned before but how do they still not get this,
Tablets do not need keyboards, Adding a keyboard makes it a tablet-not, it makes it a god damn laptop (And a retarded laptop at that! as it runs a tablet OS).
Apples competitors somehow have gotten it into their heads that Apple forgot one key feature in their tablet line, a keyboard. So they attack this aspect of its design without ever questioning that if keyboards are truly the missing piece of the jigsaw why don't Apple add one with the iPad (As A Ridiculous $150 Add on No Less)
On several levels its stupid, amazingly stupid and insane to just keep attacking its lack of a supposedly included keyboard option without gaining a grain of success...
The second side of this is that its disingenuous, To claim that your Tablet comes with a keyboard and the other guys doesn't...and then slap a $150 price tag on your keyboard as an add on. They might as well claim the iPad doesn't come with a cover to protect it .... Its blatant lying and preys on the consumers ignorance and it will never work as people aren't as stupid as marketing guys like to think.
This could be a great product! Unfortunately i have no idea if it is or not because the advertisement made me think of getting an iPad Air
All this has been mentioned before but how do they still not get this,
Tablets do not need keyboards, Adding a keyboard makes it a tablet-not, it makes it a god damn laptop (And a retarded laptop at that! as it runs a tablet OS).
Apples competitors somehow have gotten it into their heads that Apple forgot one key feature in their tablet line, a keyboard. So they attack this aspect of its design without ever questioning that if keyboards are truly the missing piece of the jigsaw why don't Apple add one with the iPad (As A Ridiculous $150 Add on No Less)
On several levels its stupid, amazingly stupid and insane to just keep attacking its lack of a supposedly included keyboard option without gaining a grain of success...
The second side of this is that its disingenuous, To claim that your Tablet comes with a keyboard and the other guys doesn't...and then slap a $150 price tag on your keyboard as an add on. They might as well claim the iPad doesn't come with a cover to protect it .... Its blatant lying and preys on the consumers ignorance and it will never work as people aren't as stupid as marketing guys like to think.
This could be a great product! Unfortunately i have no idea if it is or not because the advertisement made me think of getting an iPad Air
Thing is it doesn't even come with a keyboard that is another $150 so they are saying that you can get a keyboard for it, if you want, same as any other tablet.
After looking at the advert again I am not quite sure what it is trying to say. Plus the keyboard Logitech do for the iPad is at least as good if not better than the one in this advert and cost quite a bit less too. This advert fails on all levels, the device may actually be quite good but this advert tells me absolutely nothing I need to know to make a decision on that, so I am going to go with its a pile of crap because if it was good there would be some substance to this advert.
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Don't forget that Apple has been playing the same game with their laptop keyboards. The travel on my Retina MacBook Pro's keyboard is terrible compared to the previous non-retina MacBook Pro, and that again had less travel/spring in the keys than the original MacBook. And personally I think the older MacBook Pro's sculpted keys were much better than the flat chiclet style they use now.
Wherever possible, I like to use a proper desktop keyboard with sculpted keys and full travel. (Topre keys are my preferred choice)
I don't know about this Nokia device, but the Surface Pro is essentially the same hardware as the 11" MacBook Air - unless you also consider that to be a "netbook"?
And this is what I'm talking about when I say that they are marketing these devices wrongly.
You don't use desktop apps when you're using it as a tablet - you could, but unless it's something like a fullscreen game, you wouldn't want to - you use tablet apps. While the app selection may be limited in comparison, it's every bit as good a tablet as an iPad when you use it this way.
When you're at a desk, you can use desktop apps with a keyboard connected. Now it's every bit as good as a MacBook Air.
Except you're not carrying around an iPad and a MacBook Air, you have one device that serves both tasks, and you don't have to sync data between them. For example, if you have a document on your MacBook that you want to read on the iPad in a more leisurely fashion.