Yep. Keep whining competitors, seems like your ad actually have some influence on the customer's decision 
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Nokia Lumia 2520 Web Ad Pokes Fun at the iPad as 'The Wrong Tablet'
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Someone should send a Retina MacBook Pro to Microsoft.
And Dell. The Dell laptops we have at work (even the new ones) are huge great heavy things, even compared to my mid-2007 (pre-unibody) MBP never mind my rMBP.
EDIT Giuly edited his post while I was typing that
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That OS X Mavericks doesn't run-on an iPad?
No - the commercial starts with mocking the Apple ad. Pencil thin, it's been in space. That's exactly what the Apple ad currently playing right now says.
See i thought the Lumia 1020 camera phone ad was funny and appropriate as it took a re-world situation and never actually felt like an Apple bash - but a broad bash of devices and how people use them.
This ad was utter rubbish, the voiceover was dull and frustrating, I made better videos on my Hi-8 in 1997.
Attacking your competitors is a bad strategy unless you nail it like the Lumia 1020 ad.
If you screw it up like this - you just look like a turkey. A turkey who wasted good marketing dollars.
This ad was utter rubbish, the voiceover was dull and frustrating, I made better videos on my Hi-8 in 1997.
Attacking your competitors is a bad strategy unless you nail it like the Lumia 1020 ad.
If you screw it up like this - you just look like a turkey. A turkey who wasted good marketing dollars.
This is just embarrassing. Microsoft just don't get tablets. They saw Apple printing money from tablet sales and decided to make a crippled notebook with a detachable keyboard so that they could call it a tablet and try to get some residual "tablet" sales.
The reality is that these things are the worse of both worlds. A sub-par tablet and a sub-par macbook-air/ultrabook.
If you want real productivity (which in this case seems to means writing documents and making spreadsheets) you would carry around a MacBook Air or an UltraBook.
Tablets are so much more than form factor. Being small and having no keyboard (or a detachable keyboard) is not what makes a tablet a truly post-PC device that everyone buys! It's about instant on, zero-setup, battery life and touch optimised apps that truly allow you to do things on the go (or not) with a computing device that was never possible before with a laptop. It's not about making a device shaped like a tablet that lets you run all your old desktop apps. Apple understands: http://www.apple.com/ipad/life-on-ipad/
The reality is that these things are the worse of both worlds. A sub-par tablet and a sub-par macbook-air/ultrabook.
If you want real productivity (which in this case seems to means writing documents and making spreadsheets) you would carry around a MacBook Air or an UltraBook.
Tablets are so much more than form factor. Being small and having no keyboard (or a detachable keyboard) is not what makes a tablet a truly post-PC device that everyone buys! It's about instant on, zero-setup, battery life and touch optimised apps that truly allow you to do things on the go (or not) with a computing device that was never possible before with a laptop. It's not about making a device shaped like a tablet that lets you run all your old desktop apps. Apple understands: http://www.apple.com/ipad/life-on-ipad/
My wife could. It's not that tough, anyone who graduated kindergarden could. I wonder how people know the difference between all those BMW's... they have all those confusing numbers
I expect fanboyism, but you guys are behaving more like children.
But they're correct children. Obviously, stereotypes don't apply to everyone.
That ad gave the company's product about ten seconds of airtime. It showed a swipe, a pinch, and red plastic. THAT is supposed to make people ditch their iPads?
What kind of weenie society do we live in? Carrying a thin/light laptop is now such an incredible burden that we must turn our pencil-thin tablets into desktop replacement workstations?
If you want to ACTUALLY get work done, you bring a LAPTOP with you. If you want to surf, FB chat, FT chat, or read things, you can bring a tablet. In a PINCH you can use the laptop to finish some report or project last-minute, but that's not what a tablet is for.
If you're driving nails into wood, you bring a hammer. If you're playing golf, you bring clubs. In an emergency, you could use a 9-iron to drive a nail, but that's not why you brought your golf bag with you.
Thankfully Jobs understood that developing the right product for the right job is the key to success, and all-in-one's generally suck.
What kind of weenie society do we live in? Carrying a thin/light laptop is now such an incredible burden that we must turn our pencil-thin tablets into desktop replacement workstations?
If you want to ACTUALLY get work done, you bring a LAPTOP with you. If you want to surf, FB chat, FT chat, or read things, you can bring a tablet. In a PINCH you can use the laptop to finish some report or project last-minute, but that's not what a tablet is for.
If you're driving nails into wood, you bring a hammer. If you're playing golf, you bring clubs. In an emergency, you could use a 9-iron to drive a nail, but that's not why you brought your golf bag with you.
Thankfully Jobs understood that developing the right product for the right job is the key to success, and all-in-one's generally suck.
Old games... Sure, there are some good ones, but they're annoying to play on a tablet even with Flash. And I can't even remember the last time I went to a website that used Flash for something besides games and ads. I used to have ClickToFlash on my Mac BEFORE Flash was uncool and unhip (I guess making me the reverse hipster) just because of how annoying and framerate-destroying it was.
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Most of the ad was about the iPad. Very lame.
when you spend 1:03 of your 1:17 ad talking about your competitor's product, you've already lost.
I actually didn't even know that there was this kind of tablet until now lol...
Whatever, just another joke
Whatever, just another joke
Are you $#*#ing serious? This is the best shot Microsoft could come up with?
Cue the glockenspiel and we have an Apple-like musical backdrop. Then make claims about a keyboard (you can use any bluetooth keyboard you want). Run out of ideas for attacking it, so claim the battery keeps dying (which lasts an entire day).
Pathetic. I hope they paid the marketing team in Microsoft tablets. They don't deserve anything as good as money for this level of effort.
Cue the glockenspiel and we have an Apple-like musical backdrop. Then make claims about a keyboard (you can use any bluetooth keyboard you want). Run out of ideas for attacking it, so claim the battery keeps dying (which lasts an entire day).
Pathetic. I hope they paid the marketing team in Microsoft tablets. They don't deserve anything as good as money for this level of effort.
Well, the battery of the Lumia 2520 is similar to the iPad, but with the keyboard it is up to 50% more. I guess that's what they mean.
http://www.engadget.com/2013/11/21/nokia-lumia-2520-review/
Nokia 2520 13:28 (tablet only) / 16:19 (with dock)
Microsoft Surface 2 14:22
Apple iPad Air 13:45 (LTE)
Apple iPad mini 12:43 (WiFi)
I understand the keyboard makes the tablet ticker and heavier. I just state what I think Nokia is traying to say in the AD, although I think it is a nice OPTION to have
Actually they did make one with the very first iPad - I'm not sure how long it was continued, I bought one with the first iPad but returned it after realizing that I can use a bluetooth keyboard with the iPad and also the keyboard dock was limited to portrait use only. Either way it was entertaining to see how MS tried to push their surface covers as "innovation", with companies like Zagg already offering keyboard covers for the iPad.
I like Nokia - but come on! After the first Surface, who would deliberately build a Windows RT tablet? Nobody on the planet wants these.