Nokia Lumia 2520 Web Ad Pokes Fun at the iPad as 'The Wrong Tablet'

[bungiefan89]

Maybe I'm out of touch, but there was nothing about this ad that was even mildly humorous. I found myself more distracted by the ad being so amateur that I may have missed the actual point of it.

I totally agree. Not only did it drag on for too long, but the viewer had to watch all 77 seconds from end to end and really pay close attention to get what this ad is driving at... which is a pretty tall order considering how annoying and snarky the main voice was.

It also seems to be based around the really flimsy idea that people are so superficial they would rather buy a piece-of-crap Nokia than suffer the embarrassment of... using a real laptop? NOTHING is wrong with laptops! They're MUCH more powerful than tablets, they ALL have real keyboards, and their software selection and blows EVERY smartphone/tablet app ecosystem out of the water.

People might say I'm a fool who needs to get with the times and "stop living in 2009." Well... screw that. And screw this commercial!

 

[OhHaiThere]

Not only can I add a keyboard to our iPads, I can do so for less than $150 a pop and they double as protection.

The problem I have with MS tablets is the same problem I have with their PC's, they don't run OS X.

Stop comparing 3rd party keyboards to the ones designed for the device. I don't know about this Nokia as I've never used it, but the Surface 2 keyboards are amazing. Every reviewer, even those that are the biggest Apple fanboys, say so.

The only other better keyboards out there are the ones that the tablet snaps into to form more of an ultrabook type of device. It's targeted towards people looking for productivity, not for playing angry birds.

 

[arashb]

Nokia should've just stuck with Symbian.

 

[Tech198]

Nokia should've just stuck with Symbian.

Symbian was a good OS

 

[jkichline]

Some tips for Nokia

Nokia:

Tip #1: The iPad doesn't need a keyboard.
Tip #2: I rarely, if ever see anyone using a physical keyboard with an iPad.
Tip #3: If your craplet requires a keyboard to use, you've failed to build a tablet. You've built a laptop for people who think it'd be cool to have a tablet.
Tip #4: Microsoft has never, and probably will never, understand what tablet computing is. It's not a PC in a different form. Don't follow them.
Tip #5: When I go to purchase one of your craplets, I'm asked to pick my phone model. It's not a phone.
Tip #6: What kind of name is Nokia 2520? Brand it, don't number it. It's not an asteroid.
Tip #7: You might want to pick a price range that's competitive. $499 with a contract? Bad idea. Again, it's a tablet, not a phone.
Tip #8: Nobody wants your phones either.
Tip #9: Don't make your tablet thicker and heavier than an iPad 2. It's 2013 now.
Tip #10: Don't say you get better battery life when the iPad Air battery has 10% more capacity and you need that precious keyboard to add another battery to try to keep up. How much does that thing weigh?

 

[OhHaiThere]

My point was that for the most part, people aren't going to know the model number of their tablet -- including the cute girl at the coffee shop. It's about as ludicrous as someone saying, "I have the new Dell T2680 -- isn't it awesome?!" Your average Joe isn't going to say that; and except for that last line in the commercial, it seemed like the commercial was trying to make the Lumia tablet appealing to the average Joe.

I know what your point was. There are so many better, more tangible aspects to discuss and people on this forum just mention various frivolous crap. Most comments are just childish which is off-putting for someone like me I guess. I don't drink enough cool-aid to be married to any of these large corporations.

I know, I know... wrong forum for fair and balanced discussions.

 

[dec.]

Nobody pretends they don't exist. I just said that even battery life in iPad is great some people might need more. Actually the existence of batteries for iPad proves my point.

The Nokia ad seems to forget about their existence...

And about the keboards, first party accesories are almost always better, as they are designed together with the product. https://forums.macrumors.com/showthread.php?p=18254723#post18254723

That may well be, but there's a difference between "no keyboard" and third party keyboards (which have their own battery and don't need to drain the first party accessory that you've linked, just an example of how different view points can be there). Nokia make it sound like there aren't any keyboards available for the ipad - or what is your personal impression when you watch the ad?

 

[wingsabre]

haha that was a good concept. Unfortunately I have never seen an iPad run out of battery even after 2-3 days of use, nor have I ever felt the need for a keyboard...and my friends who do have a keyboard case like the lady in the commercial did!

I call shenanigans on an Apple fanboy. Give an iPad to a kid with some game on it, and the iPad runs out of power after 5 hours. Try to do some work with it, like pages, and it'll run out of power after 8 hours of continuous use. There's a reason why iPads are kept charged at Apple Stores, and a reason why you'll often find iPads and iPhones out of power at Best Buy. It really depends on what you do, and how much graphic power you're using. I'm not saying the Nokia tablet is better, but you should never say never.

 

[PlayRadioPlay]

The joke is on them.

I don't own any tablet.

Sent from my Retina Macbook Pro.

 

[Gym Hellwig]

You gotta love the awkward token black guy in all of these ads. Always alone and surrounded by nothing but white people.

 

[OhHaiThere]

Nokia:

Tip #1: The iPad doesn't need a keyboard.
Tip #2: I rarely, if ever see anyone using a physical keyboard with an iPad.
Tip #3: If your craplet requires a keyboard to use, you've failed to build a tablet. You've built a laptop for people who think it'd be cool to have a tablet.
Tip #4: Microsoft has never, and probably will never, understand what tablet computing is. It's not a PC in a different form. Don't follow them.
Tip #5: When I go to purchase one of your craplets, I'm asked to pick my phone model. It's not a phone.
Tip #6: What kind of name is Nokia 2520? Brand it, don't number it. It's not an asteroid.
Tip #7: You might want to pick a price range that's competitive. $499 with a contract? Bad idea. Again, it's a tablet, not a phone.
Tip #8: Nobody wants your phones either.
Tip #9: Don't make your tablet thicker and heavier than an iPad 2. It's 2013 now.
Tip #10: Don't say you get better battery life when the iPad Air battery has 10% more capacity and you need that precious keyboard to add another battery to try to keep up. How much does that thing weigh?

>50% at my job who own an iPad use a BT keyboard with it. Of those that don't, I've found most are "two finger" typers.

I don't know of any of my friends who use a keyboard on their iPads at home, however. Though to be fair, my brothers' iPad is only used for reading material on the toilet - no I'm not kidding.

Different demographics, different needs.

I believe the $500 model that you're quoting doesn't require a contract. The $400 model does(?). As the market has shown, people are more than willing to pay a premium price for a premium device. Nokia tends to make quality products, so I'm sure the price is well justified.

I don't mean to defend the Lumia, I'm not necessarily a fan, but with all the bashing here, someone has to take the other side

 

[wingsabre]

Maybe I'm out of touch, but there was nothing about this ad that was even mildly humorous. I found myself more distracted by the ad being so amateur that I may have missed the actual point of it.

It's unapologetically British, just like the iPhone 5C is unapologetically plastic. In other words, you either have to be a pretentious person interested in tacky products, or a Brit to get it.

 

[jkichline]

Well said

I don't mean to defend the Lumia, I'm not necessarily a fan, but with all the bashing here, someone has to take the other side

Well said

I'm sure it's a great device as you've mentioned. I just don't understand the argument of "oh look it has a keyboard". As you said, many at your workplace use their iPad with a keyboard, so what's the competitive advantage this has versus the iPad?

You are right about the price, although the way that page is designed, it makes it look like the new activation required applies to every product on that page, especially because you are only saving $100 for activation? That could pay for the whole thing.

 

[pika2000]

This just amplifies the fact that Microsoft/Nokia sucks at marketing. Really, they are promoting more of the iPad instead (as thin as a pencil, no hardware keyboard needed, and how it attracts others to it). And what do they have to say about their own product? Office? Pretty obvious they don't really have anything else to say other than that.

Compare this to the ad campaign done by Apple, Life on iPad.

 

[OhHaiThere]

I'm sure it's a great device as you've mentioned. I just don't understand the argument of "oh look it has a keyboard". As you said, many at your workplace use their iPad with a keyboard, so what's the competitive advantage this has versus the iPad?

In the office environment, if you're on the company network, you have a keyboard designed for the device, full IE and a full office suite w/Outlook. If you're a business person, Windows tablets are pretty convincing.

I don't see this thing competing with tablets in the consumer space, despite the terrible ad. The iPads and Android tablets have the consumer market pretty cornered IMO. As I said previously, there's nothing "fun" about Windows RT and it relies more on having an internet connection than apps.

 

[kis]

Stop comparing 3rd party keyboards to the ones designed for the device. I don't know about this Nokia as I've never used it, but the Surface 2 keyboards are amazing. Every reviewer, even those that are the biggest Apple fanboys, say so.

The only other better keyboards out there are the ones that the tablet snaps into to form more of an ultrabook type of device. It's targeted towards people looking for productivity, not for playing angry birds.

The soft touch keyboards are barely useable, the others are ok but they're NOT better than the Logitechs. I've tried them and honestly didn't like them.

 

[JAT]

Wow. I thought this thread was just the normal dumbass arguing between Apple proponents and haters. Then I watched the video. God, that was a horrible voiceover. Really, really bad.

 

[blackhand1001]

battery life? how are they attacking the iPad's battery life

While the ipad's battery is decent its in no way class leading. Also, the nokia and the surface tablets have available battery keyboards with an additional battery for an extended runtime.

 

[OhHaiThere]

The soft touch keyboards are barely useable, the others are ok but they're NOT better than the Logitechs. I've tried them and honestly didn't like them.

Did you read the original post? It's not a soft touch keyboard and it's included for free for a limited time, I guess. This keyboard looks pretty good to me:

 

[peterdevries]

Did you read the original post? It's not a soft touch keyboard and it's included for free for a limited time, I guess. This keyboard looks pretty good to me:

Image

That's basically a crappy laptop with a touchscreen and a subpar keyboard.

What Microsoft doesn't get (and Apple does) is that a tablet should not need a keyboard and to make that work you need to adapt the SOFTWARE not the HARDWARE.

 

[OhHaiThere]

That's basically a crappy laptop with a touchscreen and a subpar keyboard.

What Microsoft doesn't get (and Apple does) is that a tablet should not need a keyboard and to make that work you need to adapt the SOFTWARE not the HARDWARE.

Well, this is a Nokia device, not a Microsoft device. Microsoft has their own devices: Surface 2 & Surface Pro 2. How can you say the keyboard is subpar not having used it?

Lastly, both the Lumia and Surface products don't need the keyboard, it's just a welcome accessory. People buy the 3rd party keyboards for iPads, so obviously there's a need. It's nice when that's designed right into the product from the beginning.

 

[dannyyankou]

16 hours of battery? That's cute Nokia. I'm on pace to exceed that. iPad 2.

 

[Beta Particle]

It may be a terrible ad, but I do think Microsoft have the right approach with Windows 8.
I am constantly frustrated by the limitations of iOS when using it.

With Apple's hardware, I have to buy two devices.
The iPad is not suitable as a computer to do any kind of real work, and the MacBooks are not that good as casual devices to use on the couch. They don't even have touchscreens.


I think the main problem is not the devices themselves, but the way that Microsoft, and others like Nokia, are positioning their tablets. They're too focused on what their competitors can't do, rather than focusing on what they can do.


Where are the ads that show the fact you get separate user accounts on one device?
Where are the ads that show the device actually being used as a tablet, and then being used as a computer when you're at a desk. (possibly also being docked)
The fact that there's a great stand built into the device is a major selling point for me. (I hate the unstable smart case/cover flapping about)

The problem is that everyone sees the Surface and other Windows 8 tablets as a "bad laptop" because you can't really use the keyboard when it's on your lap. Sure, they made it better with the Surface 2, but it's still nowhere near as good as an actual laptop.

But I don't want a laptop. I want a tablet when I'm sitting on the couch, and the option to do real work on it when I'm at a desk.

Where are the ads showing that you don't have to wait hours for video to be converted to poor quality MP4 files, and can just start playing the full quality file immediately on a Surface Pro?
I can just plug in USB drives or access my local network and copy files over rather than needing to be at a computer to email them to my iPad or copy them to the cloud.
Where are the ads showing that you don't need to carry around proprietary adapters to do anything with the Surface? (standard USB and Mini DisplayPort on the side)
What about ads showing off the Wacom digitizer which is actually like using a pen for drawing rather than the equivalent of fingerpainting on iOS.
Show off the fact that you don't have to sync data between two separate devices (because one device serves both functions) or do all sort of conversions just to get things to show up.
iOS can't even share files between applications or multitask.


So why am I still probably going to buy an iPad as my next tablet?
1. The screens are all 16:9 or 16:10 on anything that's not made by Apple. 4:3 is the correct aspect ratio for a tablet.
2. For the money, the screens are not good enough. The Haswell-equipped devices typically cost twice as much as an iPad (which is fine, because it replaces an iPad and a MacBook) but they don't have good color accuracy.
3. The hardware isn't nice enough yet. The Surface Pro is the only really nice iPad alternative (well, maybe Sony's waterproof Android tablets too)

 

[AppleScruff1]

Well, this is a Nokia device, not a Microsoft device. Microsoft has their own devices: Surface 2 & Surface Pro 2. How can you say the keyboard is subpar not having used it?

Lastly, both the Lumia and Surface products don't need the keyboard, it's just a welcome accessory. People buy the 3rd party keyboards for iPads, so obviously there's a need. It's nice when that's designed right into the product from the beginning.

Sometimes logic doesn't go over too well here.

 

[peterdevries]

Well, this is a Nokia device, not a Microsoft device. Microsoft has their own devices: Surface 2 & Surface Pro 2. How can you say the keyboard is subpar not having used it?

Lastly, both the Lumia and Surface products don't need the keyboard, it's just a welcome accessory. People buy the 3rd party keyboards for iPads, so obviously there's a need. It's nice when that's designed right into the product from the beginning.

I know it is not a Microsoft product, but Microsoft dictates the configuration of the hardware needed to work with the software. You know that.

It's a subpar keyboard in the sense that it is smaller than a normal laptop one, with limited key travel. I have tried several of the keyboards associated with the windows 8 tablet platform and haven't encountered a satisfying one. I similarly don't like the physical keyboards for the iPad for that matter.

Have you ever tried using a Windows 8 tablet in the office app or desktop environment? I did and it sucks. Microsoft (and in this case Nokia) basically made a premium netbook with a touchscreen. What I respect that Apple did is that they created a new category for different use-cases, are sticking to it and engineer the software towards it. Microsoft tried to do the same with the start menu and the apps, but the normal windows environment behind it is just not usable on a tablet, unless you add a keyboard, and then you are basically using a netbook.

Lastly the majority of iPad users don't use keyboards. I have some colleagues that do, but most don't. I use iWorks extensively and it is perfectly engineered to work without a keyboard.

----------

Sometimes logic doesn't go over too well here.

See above, better?