But that could be down to a physical addiction, right?
Coke raised a couple generations of children on massive ad campaigns trying to increase brand loyalty, and then one day it said the taste they had been touting wasn't so great after all, they were going to stop making it within a few days, and now they had a new flavor you were going to love.
They somehow assumed that customers were so loyal they'd go along with anything. I still wonder if coke didn't generate the whole controversy to get people to re-dedicate themselves to the classic coke. it was just too ludicrous.
I think the brand loyalty issue was different than what we see with apple. i don't think coke fans were foaming at the mouth in love with the product. they just didn't want to be jerked around.
I think people were probably more angry about the process (removing choice) than the actual product. It would be something like Apple deciding this week that Macbooks, iMacs, etc. would all be replaced by Apple branded Chromebooks. Lion was a codename for Chrome after all. Apple OS X would no longer be sold. Ever. No matter how much you like Chrome, you'd still be pretty ticked about the sudden change.
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