I still can't get my head around the fact they are buying parts from a competitor (a massive company with lots of divisions and territories of course) and trying to incorporate new features that might make a) more preferable to b). At this point, I guess they have both decided 'we are IOS' and 'we are Android' and to accept that going forward. No longer really in competition, the competitition is IOS vs Android and Samsung accept they don't have the OS to compete on that front. So the people saying Samsung or Iphone are looking at it wrong.