You think the company that has a powerful brand such as apple, needs free advertising on MR? That is like giving water to the dolphins, to use some hyperbole. Apple doesn't need the type of "pr" associated with rumors, imo, they need a solid advertising campaign.We are talking iPhones not iOS devices.
Assuming the very maximum 2.5B smartphone in the world (I believe this to be more 2B)
But based on 2.5B and iPhone's market share of 14.6% approx
http://iphone.appleinsider.com/arti...marketshare-dropping-beyond-seasonal-averages
I get that to 365M but lets call it 500M as the 14.6% was previously higher.
Thats half your 1B which I think you are referring to the recent 1B iphone sold https://www.macrumors.com/2016/07/27/apple-has-sold-1-billion-iphones/amp/?client=safari NINE years since Steve launched the iPhone in 2007.
.....
Also any large brand needs constant FREE PR to survive.
"Advertising is what you pay for, publicity is what you pray for."
https://www.forbes.com/sites/robert...erence-between-pr-and-advertising-credibility
Also the link you cited was before the iphone 7 release and things could have changed significantly, especially during the holiday seasons.