Carl Howe on the reality of Apple and the Apple Watch process:
Imagine that someone came to you and asked you to deliver a million Origami (thats the art of Japanese paper folding) lobsters within the next month,
Now lets make this a little more realistic. As it turns out, we really want a million lobsters of two different sizes. Further, ordinary paper tears too easily and is the wrong color for Origami lobsters, so weve decided to make our own paper; that will require its own process. We also need to be able to deliver some of the lobsters with glitter and others with hand-painted decorations; well need to plan to supply and apply those materials too. Oh, and we want to make a few thousand out of two colors of pure gold leaf instead of paper. Youll have to manufacture the paper for that too,
Theres no rush; you can deliver your million lobsters any time during the month, provided that you dont mind people complaining that you are way too slow at getting this done. Oh, and youll be criticized in the international press for every failure to produce perfect lobsters.
And now, imagine this same plan, except with this twist: no one has successfully folded this particular type of Origami lobster before, so you really dont know how its all going to turn out. And your reward if you are successful will not be praise, but demands that you build even more next month,
This is complete BS. They've been working on the watch for 4 years. Production also started 6 months ago.