Wow -- lots of negativity here. Sure these are extravagant -- but they are kinda cute. If this was simply a TPU case that went on the back of an iPhone and cost $20 it would be a fun gag Christmas gift for an Apple enthusiast.
What I do NOT understand is that the article says that they have an iPhone 12 Pro and iPhone 12 Pro Max variant with "options available for storage". Try to imagine for a minute the person who would say "I definitely want one, but I am going to go with the $9990 base model so I don't waste money on extra storage that I am probably not going to use". C'mon, every one of these should have the maximum 512GB of storage at that price point.