the leaks occur because Apple begins manufacturing a month or two before the announcement. This allows for rapid availability of the product on a large scale.
For those of us who have been around the block, the reason the first iPhone, iPod etc was never leaked is because they didn't start manufacturing until after the product announcement. This usually meant the product was not available for purchase 4-6 weeks after the announcement. I liked the old way better!
the downside if you announce before the product is manufactured it gives competitors extra time to come up with their own new product. I thought the old way was better also because it created tremendous hype and anticipation for the products availability.
For those of us who have been around the block, the reason the first iPhone, iPod etc was never leaked is because they didn't start manufacturing until after the product announcement. This usually meant the product was not available for purchase 4-6 weeks after the announcement. I liked the old way better!
the downside if you announce before the product is manufactured it gives competitors extra time to come up with their own new product. I thought the old way was better also because it created tremendous hype and anticipation for the products availability.