looking forward to apple's response to this
Give me a single example of Apple directly responding to any competitor's product? They don't ever do that. They just set their course and go. I never understand these "Wow, this will really get Apple's butt in gear" comments because a) Apple's butt is already in high gear as it is and b) Apple doesn't seem to give a rip what others are doing. If that were the case, we would have had copy-and-paste in the iPhone from the start. We would have had DRM-free music in iTunes a couple years ago.
Apple has consistently followed their own compass and not shown any worry about getting bogged down matching features with the wannabes.