I don't think this is their response to the

Watch at all, its just a small company that is trying to make a decent product & carve a small slice of the market out for themselves. They are obviously getting bashed on here like any non-Apple product always does but they are different beasts with very different price points (personally I have a Pebble now but will wait for Apples so i'm not anti-

Watch). Pebble have been shipping smart watches since Jan 13 so its not as though they are new, this one is a natural progression of their previous products not a rush to market to compete with the likes or Apple and Samsung. Apple fan boys cannot stand to see anything in competition with Apple, but the marketplace would be a very horrible place without competition or choice.
All I see on this thread is "Look at that horrid bezel", yes its bigger than Apples but come on, its much cheaper, the battery lasts a week and the things waterproof - it also provides notifications and tells the time.
Yes the

Watch is a fancy design, will be powerful and have HD display, but is not waterproof and has less than a day battery - if any other company churned out a product like that is would be completely slated, but because of Apples marketing machine people are happy to overlook them (including me

). There were reports the

Watch could cost 10k for the gold one which for a watch that wont see out the day and is not even water proof seems ludicrous, I think you'd have to be a maniac no matter how much cash you have (a fool and his money are easily parted!) to spend that much.
I think the Pebble will sell well (as it has done in the past) to the rest of the market who don't want an

Watch, or just don't have that sort of money to spend. I think its a good effort.