Anybody can steer a ship in a straight line, in calm waters, on a clear day. Cook has done it for 9 years.
Are you for real? Have you seen the insanely popular products Apple came up with during Tim Cook’s tenure?
• The Apple Watch, much like the iPhone and iPod before it, went from a niche, pseudo-luxury item to a massive hit;
• AirPods have been flying off the shelves practically since they were introduced;
• The iPad Pro and its accessories and dedicated OS basically made it realize its full potential more than it ever did during the Jobs era;
• As for even the iPhone itself, while it was already huge during Jobs’ tenure, the real explosion came after 2011;
• And the absolute kicker has to be the transformation of PA Semi into the juggernaut it is today, a move which, in hindsight, not only made the iPhone what it is today, it will also save Apple from what would otherwise be very troubled waters for the Mac, i.e. Intel’s stagnation (if not imminent demise, and some signs point to that).
Also: Apple weathered the big crisis of 2011 and its aftermath, even after Jobs’ passing, and even managed to increase revenue now, during a global pandemic. Sure, there’s also more demand for videoconferencing-capable devices, but less disposable income overall, as all the world economies have tanked; if Apple products weren’t as great as they are, surely people would’ve gone with cheaper alternatives.