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Or can I return my BMW (ok, my Nissan) because if I accidentally rub my key on it the body shows a scratch?

These comments are quite stupid. In actual fact I would think it would be quite likely that my car would scratch, given that it is also very unlikely to have been designed to come in contact with coins and keys every single day or to "lobbed" into a bag, or on to a table, whereas a phone should be designed to exactly cope with that likelihood!
 
Right on :)

The video with the tow year old girl bashing the iPhone with her mother's keys is just plain silly. If you are worried about scratches, you don't allow that. If you allow it, you must not be very realistic as to the outcome.

haha, I agree. That video is ridiculous. If you want to take care of it don't do that to it.

Now for the scratches out of the box and Apple quality control, I wonder if since the black scratches so easy if it is from being in the box and they did not have any of those marks when they were shipped? I do think everyone deserves to get a pristine phone for the price they are paying for it but I also agree that the marks are going to happen and some people are magnifying and circling these little marks that you wouldn't notice without a magnifying glass.
 
In a few days, mine has no scratches. I just don't put it in my pocket with my keys or anything else for that matter. Multiple pockets ftw. Maybe I'm nuts, but I'm not having an issue with this. What could they do to get it this color that wouldn't scratch? I know I'd rather have a scratched back than a plastic one.
 
I really think no matter what back apple choose people would be unhappy and that something could happen to it. I am not excusing the scratches out of the box by any means but the glass was too fragile, plastic we know is way too cheap, aluminum keeps it light but is stronger, it just scratches easier. I'd rather have something lighter and stronger and find a way to deal with scratches than glass or plastic any day.
 
Got mine on launch. Handled it with extreme care since. I have 3 tiny scratches on the edges in that time. Reality is that this chamfer edge is absolutely going to lead to several nixs unless you use a case. Not a huge deal IMO but still a let down.

Same with me...one chip on the bottom, which will probably become worse once there are docks available. I will be purchasing an aftermarket bumper, since Apple no longer makes them...maybe they will now? :D:apple:
 
Yawn. Quit acting like it's something that's happened to more than a handful of people. It's 5 MILLION handsets. Do you complain when you get an unpopped kernel in a giant bag of popcorn as well, or do you just save your faux life-ending outrage for Apple? :rolleyes:

When you give 800 euro for a device it better not scratch so easy, but then again what answer to expect from a isheep?
"get a case" if i want it to give 800 euro for a device just to put it in a fugly case then whats the point?thin? thin my as's it goes to 10-12mm with a case.
"aluminum scratch easy" really? well if you do a good job with it and not put some cheap as's paint on it it won't.
"it's 5m handsets and only a handfull got out from the box scratched"
how do you know?did you take count? or all of them reported it to you?
isheeps will be isheeps forever.
Btw tell us your opinion about the maps?what about the wifi?i would love to hear your excuses like a pure fan boy you are.
You peeps are full of bull and it smells bad to now, apple is not no1 on smartphone businness anymore and the sooner they wake up the sooner they will not end up like macs did a decade ago.
Same story repeats itself mac vs pc only now its iOSvs android,do you see the similarities there?
When apple decides to make a good product again then i will buy,cheap as'sholes that got drunk on money and success. :rolleyes:
 
All of Apples aluminum products scratch. Why pretend that's news? It is a let down though when people go "Oooo... It's not cheap plastic!" They scratch it and think "Awww... It's not cheap plastic." :(

It being scratched right out of the box is not excuseable.
 
Cars aren't used (unless anyone has an unhealthy relationship with their car... :S) on the exterior

Just because you personally don't get in direct contact with your car doesn't mean that it isn't being "used" by the environment its in!

Like someone said, the natural elements form a great risk to any car. Driving fast on the highway and a little stone hitting any part of your car will create scratches on your car. I had to get my windshield replaced two times in past 5 years because of these small "highways-stones".
In the past, where there were no RF keys to open the car, the area around the door lock was always scratched to hell...

The big difference between a car and phone is, that on a phone every gram of weight counts and putting a thin paint coat on a phone is necessary, but creates other problems...
 
It's kind of like wood flooring: the pre scratched iPhones are the "distressed" model. It gives the phone kind of an old world feel. :D
 
For that price that shouldnt be necessary.

iPhone 2 and 3 we're easily scratched.

iPhone 4 - I never at a tiny little mark - love the glas.

My daughters iPhone 5 is already marked of use - and it's 2 days old :-/

My first gen iPhone scuffed up just from sliding it in and out of a pouch. No coating is 100% scratch proof. Aluminum is a soft metal and will scuff over time. I still prefer it to plastic and glass. Just put a skin on it if you want to use it without a case, that is what I plan to do once it comes in the mail.
 
**** happens. My iPhone 5 looks great.

And he's right, metal scratches with use...Really, who the hell knew!?
 
*********! iPhone users you are being duped!

I have an HTC Desire HD that I've used for over a year. At first I babied the device, putting invisibleShield all over it and sticking it in a silicone case. The Desire HD is anodized aluminum machined in a unibody fashion with buffed shiny areas around the speakers.

After a few months, when the honeymoon was over, I took off all the protective stuff because it was wearing out and looking old and used. I have since used the device "naked".

There is barely a nick or scratch on the device. I typically have it in pocket with my car keys, I dropped it a few tunes and once on concrete where it landed on a corner and it cause a 1 millimeter nick where the natural aluminum is showing. Other then that there is absolutely nothing wrong on it. If I took a buffer cloth and wiped down the finger prints, except for that corner nick, the device looks brand new.

There is no reason for this ********* from Apple. Apple is supposed to represent the epitome of perfection in industrial and material design. Suggesting that nicks and scratches are par for the course of anodized aluminum suggests Apple doesn't know what the hell they are talking about. Apple either used a cheap source of aluminum or a cheap process to anodize it. In any case a product should not arrive damaged or scratched as many people are claiming.

I don't believe how Apple consumers can be so oblivious to there overt lies. Every defect and flaw in an Apple device is usually met with a response suggesting this is normal for the industry. Remember antennagate? Apple suggested then that poor reception was normal for all phones. Now Apple suggests that all aluminum phones are easily damaged and scratched, and this is simply not true.

Apple loves to laud themselves as being superior when they roll out a product, but then equalize themselves pretty quickly with lies about how their flaws match expectations from competitors in the industry. Maybe that is why they only sold 5 million when expectations where so much higher, people are getting tired of the *********, but there are still 5 million oblivious users of an iPhone 5 that probably have buyers remorse and fuming over the ******* quality of a product that is claimed to be superior to everything else.
 
When you give 800 euro for a device it better not scratch so easy, but then again what answer to expect from a isheep?
"get a case" if i want it to give 800 euro for a device just to put it in a fugly case then whats the point?thin? thin my as's it goes to 10-12mm with a case.
"aluminum scratch easy" really? well if you do a good job with it and not put some cheap as's paint on it it won't.
"it's 5m handsets and only a handfull got out from the box scratched"
how do you know?did you take count? or all of them reported it to you?
isheeps will be isheeps forever.
Btw tell us your opinion about the maps?what about the wifi?i would love to hear your excuses like a pure fan boy you are.
You peeps are full of bull and it smells bad to now, apple is not no1 on smartphone businness anymore and the sooner they wake up the sooner they will not end up like macs did a decade ago.
Same story repeats itself mac vs pc only now its iOSvs android,do you see the similarities there?
When apple decides to make a good product again then i will buy,cheap as'sholes that got drunk on money and success. :rolleyes:

The Aluminum droids scuff just as easily, but you don't see complaints like this because they are not nearly as picky as Apple users.
 
Phil, re. Your reply to scratching issue: Lamest reply ever.

Full disclosure: happy owner of iph 4s, ipa 3, 2x 2011 MBA, 1x TBD, 2x TC, 2x ApExp, 2x ATV, and all the other little bits and pieces..
 
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So, your phone miraculously floats in mid-air while using the screen? nice. Or do you hold the back, therefore making it part of the 'using' process?

The phone was released on Friday. Wear and tear on a PREMIUM product after not even a week - acceptable...? if yes, then people need to raise standards, or Apple need to lower the expectation of their products...




Cars aren't used (unless anyone has an unhealthy relationship with their car... :S) on the exterior - it is part of the environment they are design to operate in (just like the environment an iPhone is designed to be used in is the hand) - and if a car that was 4 days old showed signs of the paint fading due to exposure to sunlight, then yes I would take it back.

---

At the end of the day, its a phone - sooner or later it may get scuffed, that's life. But it shouldn't happen in such a short time frame - or the product simply isn't 100% fit for purpose (thats not to say it isn't 99% fit :) ).

If you (general, not aimed at any specific person here) are getting worked up because you love Apple so much you can't accept they just might have a slight glitch in one of their product finishes, please, deep breath, smile, remind yourself it's only a phone and be thankful you are alive. There are bigger things out there to worry about.


I guess I'm trying to say the same thing as you - It's a phone, and it should be expected to get scratched, it's not a big deal. But I've never been "careful" with my phones and almost every single one (all the way back to my old Nokia brick) has been scratched or scuffed within a few days use.
 
For what its worth, if 100,000 of 5 million phones are scratched, that's .02%

That's awesome quality control.

If the product was scratched out of the box, why did you accept it? I'm going to go as far as saying...of how many consumers who are complaining about a scratch have spoken to Apple to correct the issue?

Also, who doesnt have a case for their phone?
 
Remember chaps, this phone's made out of al-lu-mini-um, not just regular aluminum.
 
I guess I'm trying to say the same thing as you - It's a phone, and it should be expected to get scratched, it's not a big deal. But I've never been "careful" with my phones and almost every single one (all the way back to my old Nokia brick) has been scratched or scuffed within a few days use.

My Lumia 900 scratched almost immediately on the polished chrome surround on the camera. The rest of the device is flawless, but that part is scratched from placing it on a desk with a smooth top. Maybe someday there will be a coating for the phone that is as hard as diamond, but until then all devices can scratch.
 
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