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When I started building PC's in the early 00's it was always this way, Mac was a premium product, you seemed to get less bang for your buck - I din't know if that has ever changed, maybe varied but it looks like it's back to where it was in the cycle over 10 years ago. this is the kind of resistance that kept me away form the platform until 2008 - then you realise what you were missing and it's more than the sum of components, from a day to day computing point of view.

Granted you will always have the industrial level requirements, those at the edge always need the hardcore tools.

Apple is a popular brand now. That's the reality. It's still making good products but it has lost it way, it has allowed competition to eat away, but look every laptop is designed to look like a mac these days, the industry are still lead by Mac legacy. Apple proved the dollar was there and it made everyone want to catch up, which has taken a decade more or less but since then Apple has a bigger business model than that which is many respects is what others don't have, but Apple crobarred that world open and many woudln't be doing what they do had their not been the ice-breaking run of Apple.

That's the real story.

Apple has two primary threats as I see it.

1) Competition - Apple's only real competition/industry-threat, is itself. (Internal)

2) Act of God - some market type flux/event or cataclysmic economic/world event impossible to plan for. (external)

Historically, one thing that I noticed with in the mid 00's, many young folk were using these laptops to do heavy lifting which to my way of thinking at the time was insane as it would have been better served by desktop power but I guess people had X budget and being young were also very mobile at that point in life so it worked on a number of levels. Think students.

A Mac Pro is a mighty heavy Box.

That was a formidable change in user behaviour but tech had started to really bust past limitations and the mobile computer was able to perform and Apple with the Mac captured that wave over everyone else. They set the bar here and as I said everyone else has been in catch up. So the competition have finally outpaced Apples 2006-2008 moment, meanwhile Apple is further ahead in many respects. I think it is trying to diversify nor is it perfect. See point 1 - hubris can be hard to differentiate from competence but I'd like it to continue to exist and keep that eco-system in place. evolving and developing.

There is nothing I see form Apple that was not extolled or wished for by Jobs going by the numerous videos on line. The whole wireless world and locked down device, that's all Jobs. They only seem to be fulfilling that vision. They seems to be very faithful to it. I just don't care for the virtue signalling but global marketing seems to be paying homage to a certain type of new world view, call it the Brave New World Order $, as Bill Hicks might have themed it. :)
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Not kidding when I say, this is one of the best websites on the internet. :D

https://pcpartpicker.com

To quote Steve Jobs - "decision fatigue". :p
[doublepost=1529508486][/doublepost]I wound't blame Tim for not wadding into a 77 page long thread, perhaps an assistant might.

People should now summarise their position in 5/8 lines of key points, then the thread should be locked 48/72 hours of summary points, end.

- - -

If this thread has had 100,000 views, lets assume they are unique hits and each one of those viewers has on average $2K to spend on Apple products in the next 6 months - that's a spending block of $200,000,000, waiting in the wings.

My point rally is; what is the market size of this segment of the Macbook market, think are you 1/2% of the 11% of people who buy Macs?

What value do you represent in revenue for Apple?

If you fall into only 1/2% of Appel Mac customers, you may have half the answer you need, or maybe all.

I din't know the figure but I'm doing my best to illustrate it's important ot get to the root of the problem, once you have that then you know what path to take to solve it, instead of shouting at the sky.
 
To quote Steve Jobs - "decision fatigue". :p

Steve took Decision Fatigue to an extreme, and Cook has taken it one step further. Apple is missing out on one of the largest pro user segments out of sheer idiocy because they don't want to cannibalize their Mac Pro/iMac Pro sales, nor their iMac sales. Instead, they'd rather have would be Mac users cannibalize those sales with a windows 10 workstation...

In regards to building a Windows PC, no decision Fatigue at all. I loved having all. Those. Options. ...then again, I like puzzles. :)
 
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If I were to go through your posting history from, let's say, five years ago, would your predictions back then for Apple have materialised by now?

...and there you go, re-iterating the fallacious argument that, since past predictions of doom have not materialised now, any new predictions of doom must be false...

FWIW I don't personally remember making any predictions of Apple's doom 5 years ago. I even tried to argue the upside of the Mac Pro cylinder in a world with high-speed external Thunderbolt peripherals... had I known that, come 2018, Apple would still be selling the un-upgraded 2013 trashcan and the downgraded 2014 mini as their only non-all-in-one desktop systems, and trying to push iMacs as "pro" computers then I might have been a bit more critical.

I'm still not predicting Apple's doom - just pointing out that having a high share price while still being mainly dependent on the iPhone for growth is a bubble waiting to burst.

The Mac, on the other hand, is another matter...

Wake up call: the people complaining about the state of the Mac here, today are not haters who've finally moved on from single-button-mouse cracks - they're past Mac evangelists who are frustrated by the form-over-function, 100 billion flies can't be wrong, Macs that Apple is offering today.
 
I think you're missing the point here a little bit. Apple has ceased producing computers that are repairable; you can no longer open them up and tinker, adding updated components. Instead, they are selling (more and more) sealed appliances. As such, people are on very disparate upgrade cycles. Some upgrade on year 3, some on year 5, some on year 2, etc. The point is - these people should be able to walk into an Apple store and pick up an appliance that is as good as (or better than) the competitors. In previous years, this was true, with the exception of gaming graphics, for consumer-facing and somewhat demanding specs. This year, we have competitors with specs that provide 20-40% performance improvements over previous generations available since November of 2017 (not to mention non-available feature sets such as touch-screen, pen-input, upgrade-possible ram/ssd's, more ports, etc.).

Therefore, Apple has both restricted upgrades, and neglected to modernize their appliances, compared to the competition. Apples have always been on the top-end price wise. Many of us believed in the past that it was worth it for the software. That value proposition is getting harder and harder to swallow in the face of competition with massively better specs at equal or lower prices.

You don't need to upgrade now. Cool. A lot of people do. They're on a different upgrade cycle than you. They should be able to get an up-to-date computer. If Apple doesn't want to sell one... a lot of folks are beginning to look over the wall at other options. Apple needs to hurry up here, or risk losing a small but very influential (in my opinion) portion of the market. When content creators on YouTube, influential tech bloggers, etc. are all saying "don't buy an Apple computer right now - there are better options" - that has a reverse-halo effect, and is potentially dangerous to the future of the company's computer division.

"radical change" is nice and all and I'd love to see some too; but incremental improvements in the meantime helps us all get work done faster and better, making our lives better and easier.

[edited for grammar]

I didn't really look at it from that perspective. That makes sense. However, it is something I appreciate about Apple products and it appeals to me. I don't want something I can "tinker" with. I want a sealed device. There are definitely alternatives out there with better specs and a lower price,but I've seen time and time again how people run benchmarks and compare a seemingly less "powerful" Mac against a PC, for example, that has better specs and the Mac always ends up being more efficient and delivers better performance.
I think that Apple was bound to face this challenge as their product line grew over the years, but I also think they create their own rules. It is certainly not such a big issue to me.
 
Steve took Decision Fatigue to an extreme, and Cook has taken it one step further. Apple is missing out on one of the largest pro user segments out of sheer idiocy because they don't want to cannibalize their Mac Pro/iMac Pro sales, nor their iMac sales. Instead, they'd rather have Windows 10 users cannibalize those sales...

In regards to building a Windows PC, no decision Fatigue at all. I loved having all. Those. Options. ...then again, I like puzzles. :)

I use to like those puzzles too until you realise, there are bigger puzzles to solve, aka life - aww man! ;)
 
still not end 75 pages.. admin should kinda lock this thread or it will become 2000 post for sure.

There is the concept of freewill - don't read this thread. Get the remote control and change the offending channel, then you will not need to whine. There are enough people writing here in faint hope that something will change - and, at the least, they get to vent.
 
I'm not disagreeing with you, but it n the windows world, if you give the user a choice, they will not update their system and that had disastrious implications, due to the malware circulating. I could be wrong, but apple and google also have in the past pushed updates to their respective platforms without user acceptance, rare but it has happened.

For knowledageble people, windows has the pro version allows automatic updates to be turned off. For my usage in windows, I have automatic updates on.

For the average user, I also think it is a good idea. I have my Win 10 VM set to notify me of updates and then I download at my convenience.
 
What you guys want is a ProX range or Pro+ range

I disagree. It makes no sense that there would be a non pro range called "pro". The current pro range is really prosumer.

The pro range should be really pro:
  • Function over form
  • Latest hardware with frequent updates
  • Extended warranty by default and in situ repairs (like Dell does with their pro range)
  • Easy to repair and upgrade (as it used to be)
  • 5+ years of minimum expected use
 
So...with the risk of being torn apart and ripped to shreds by everyone in this thread... Why is it expected for hardware to be updated so frequently? I feel like my Macbook Pro is still new even though the update was technically 2 years ago.

...and in 3/4/5 years' time, when you do want to update, won't you want to buy something up-to-the-minute, that is going to be good for another 5-6 years? Would you buy a "new" machine that is already 4 years (Mac Mini) or 5 years (Mac Pro) behind the curve?

For example, the MacBook Air, Mac Mini and Mac Pro still only have Thunderbolt 2/USB-A ports (nb: there's an important difference between having one or two USB-C/TB3 ports for future proofing vs. prematurely ripping out all the ports in favour of USB-C - I wouldn't want to buy a new computer without any USB-C/TB3 capability) .

Then there's the new CPUs which offer 6 cores where previously there were 4, and raise the possibility of quad-cores (and maybe a better GPU) in the smaller laptops. In the iMac that would solve the quiet i5 vs. noisy i7 dilemma for many - a 6-core i5 is probably the sweet spot for an all-in-one. Now, Apple aren't so desperately behind there, but they really need to get them out this year - we'll see on that one.

You'll see a lot of people in this thread with 5/6/7 year old Macs who are ready to upgrade, but the current offerings just aren't floating their boat. When the 2016 MBPs were launched I (figuratively) had my credit card at the ready to replace my 2011 17" MBP (I could have lived with trading 17" for 15" retina) but the new models (at higher prices) just didn't appeal (the projected $500 dongle/hub/power supply bill didn't help). I've since got an iMac (the 2017 iMacs were pretty good at the time) but my old 17" is still doing portable duties (for which its a bit heavy, but I've lived with it for 7 years) and if it dies my first instinct will be to look for a bargain-bucket/used/refurb Air.
 
Why would you want a sealed device? You don't have to tinker with it, and that seal will cost you $700 when a key gets permanently stuck.

Cause I don't wanna "tinker" with it. I just want to pop it out of its box and use it for as long as I can before I have to buy another one. I am not interested in upgrading separate components or any of that crap - I also always purchase Apple care for incidentals and to avoid having to pay $700+ for a small keyboard problem or anything in that realm.
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...and in 3/4/5 years' time, when you do want to update, won't you want to buy something up-to-the-minute, that is going to be good for another 5-6 years? Would you buy a "new" machine that is already 4 years (Mac Mini) or 5 years (Mac Pro) behind the curve?

For example, the MacBook Air, Mac Mini and Mac Pro still only have Thunderbolt 2/USB-A ports (nb: there's an important difference between having one or two USB-C/TB3 ports for future proofing vs. prematurely ripping out all the ports in favour of USB-C - I wouldn't want to buy a new computer without any USB-C/TB3 capability) .

Then there's the new CPUs which offer 6 cores where previously there were 4, and raise the possibility of quad-cores (and maybe a better GPU) in the smaller laptops. In the iMac that would solve the quiet i5 vs. noisy i7 dilemma for many - a 6-core i5 is probably the sweet spot for an all-in-one. Now, Apple aren't so desperately behind there, but they really need to get them out this year - we'll see on that one.

You'll see a lot of people in this thread with 5/6/7 year old Macs who are ready to upgrade, but the current offerings just aren't floating their boat. When the 2016 MBPs were launched I (figuratively) had my credit card at the ready to replace my 2011 17" MBP (I could have lived with trading 17" for 15" retina) but the new models (at higher prices) just didn't appeal (the projected $500 dongle/hub/power supply bill didn't help). I've since got an iMac (the 2017 iMacs were pretty good at the time) but my old 17" is still doing portable duties (for which its a bit heavy, but I've lived with it for 7 years) and if it dies my first instinct will be to look for a bargain-bucket/used/refurb Air.

I hear ya. I guess my philosophy just aligns more with Apple's in this sense. I like a streamlined machine - I hate multiple ports and I hate wires with a passion. I have managed to switch to cloud storage for everything and whatever I need to hook up to my Mac is typically sync-ed wirelessly. I understand that we're not quite there yet and a lot of people need their ports, but I am not one of them. I gladly accepted the change and am more than happy with USB-C.
I also don't think of a computer as something that's gonna last me more than 5-6 years although my Macbook Air (circa 2010-11) is still alive and kicking.
 
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I don't want something I can "tinker" with. I want a sealed device.

I understand the attractive, unfortunately this approach only really works for iPads and iPhones.

Laptops need to replace the battery a couple of years after their first use. HDD drives need to be replaced as mechanical parts fail. A lot of users would upgrade the GPU, RAM, or drives every couple of years if given the opportunity.

It's not even a matter of money. It's irresponsible for the environment to get a new computer every 2-3 years.
 
Same complaint I have against iOS--downloading updates to my device WITHOUT my permission.

Unlike iOS, in Win 10 Pro, automatic updates can be turned off.




I hope all those advocates for Macs on ARM remember this! Once Apple transitions, they will stagnate the lineup just like they are doing now.

Hm no, because they are much more involved in the development and production of the ARM processors in their own way. In fact, if they do transition, they will have annual updates, especially if they want to compete Intel
 
I understand the attractive, unfortunately this approach only really works for iPads and iPhones.

Laptops need to replace the battery a couple of years after their first use. HDD drives need to be replaced as mechanical parts fail. A lot of users would upgrade the GPU, RAM, or drives every couple of years if given the opportunity.

It's not even a matter of money. It's irresponsible for the environment to get a new computer every 2-3 years.

I really agree with your point about environmental concerns.

I think in 5-10 years, it’s going to feel irresponsible selling sealed units that have to be replaced once they have reached the end of their lives.

Consumers (and governments) will start to demand products that are much more serviceable with parts that can more easily be replaced and swapped out.

It’s a moot point as to what these should be but with desktops and pro machines, I’d say SDD, RAM and GPU (if discrete).

Consumer machines, we should expect repairs to screens and battery replacements to be reasonable and to be able to be performed by third parties with relative ease.

(EDIT):And with all laptops, the keyboards and keys should be easy repairs - not the debacle that’s happening with the current MB and MBPs. (END EDIT)

And we should expect these machines to be way more durable than they currently are. But maybe that’s another thread...

Finally, looking at the various teardowns, I’m surprised at how inelegant the guts of most Apple iOS devices are - so much glue and tape!
 
There is nothing I see form Apple that was not extolled or wished for by Jobs going by the numerous videos on line. The whole wireless world and locked down device, that's all Jobs. They only seem to be fulfilling that vision. They seems to be very faithful to it.

I mostly agree with your entire post and this bit as well - I think the thing with Jobs is his personality type would want to keep Mac at the top of the game for the principle of it. The iPhone, iPad, Watch, etc all really fit in to how Jobs wanted people to use technology but I think he'd still be putting more effort than Apple (seemingly) is into it. Even if just as a middle finger to the other manufacturers to say '(cites iPhone sales / updates) ...AND we still do PCs better than you! Here's something else to copy' Tim Cook has no such passion for it - which isn't a bad thing in many cases - but Steve Jobs I think still wanted to arm the developers / pros and keep them happy. He knows the Mac people were his people still.

This is all just speculative of course but lots of people think Apple would be entirely different if Jobs were alive today - I think in some ways yes but not in terms of the move to mobile, closed everything.

I'm hoping the wait for a new Mac lineup / 'movement' has been due to things behind the scenes rather than them ignoring it but as you alluded to - I'm just one customer in what is shrinking sliver of Apple sales and Apple is one of the few companies that can afford to ignore a 5+ B$ sliver.
 
I didn't really look at it from that perspective. That makes sense. However, it is something I appreciate about Apple products and it appeals to me. I don't want something I can "tinker" with. I want a sealed device. There are definitely alternatives out there with better specs and a lower price,but I've seen time and time again how people run benchmarks and compare a seemingly less "powerful" Mac against a PC, for example, that has better specs and the Mac always ends up being more efficient and delivers better performance.
I think that Apple was bound to face this challenge as their product line grew over the years, but I also think they create their own rules. It is certainly not such a big issue to me.

Right - I'm not saying that Apple *should* create devices that people can tinker with (though I certainly wish they would). I am saying that Apple can take one of two directions:
  1. A sealed "appliance" that is refreshed often; it cannot be repaired, but it is always current technology
  2. A box you can tinker with. It should be somewhat current, but user can always update specs easily if they want to
Right now, Apple does neither...and yet charges just as much as companies doing options #1 and #2...making the value proposition particularly poor at the moment. Apple still makes pretty decent computers - but their business practices don't make sense to anyone who is interested in performance, and this didn't used to be the case. It is..disappointing for those of us with computing needs + a love of Mac OS. If I could buy off-the-shelf parts and make a computer and license Mac OS like I can with Windows/PC I could just pay whatever amount I wanted and spec up to whatever level I wanted and I would then have no problem with their anemic portable options...I wouldn't complain at all. But - they make a $4k laptop that performs like a $2k one... or a $1k laptop that performs like a $700 one... or a $5k desktop that performs like a $2,500 one. This just... doesn't make sense to a lot of people. I would pay an Apple tax of ~30% for the same specs as Razer Blade or Aero 15X or Spectre 360 or Surface Book 2 or XPS 15 top of line, etc. etc... and they are ignoring this crowd; going for the masses. It's their right, and they are obviously making money hand over fist. I'm just arguing that isolating the "halo" crowd is going to have serious downstream affects (in my opinion).
 
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Here's another angle to the demise of the Mac I haven't seen discussed here. Every new major feature introduced in macOS is released half baked.

Here's an interesting thread on Apple's forums with 5 pages of people with a "system extension blocked" problem which originates on a stupid High Sierra update that not even Apple engineers can solve. Some people fix the issue with a clean install, some people have to resort to plugging a mouse via USB instead of using the trackpad, for some people like me there is no solution.

https://discussions.apple.com/thread/8087342

Much like the root scandal a few months ago, this stinks as a lack of quality in macOS.
 
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Just thinking about the posts where people are saying:

‘Well the Mac isn’t too important revenue wise anymore, so we shouldn’t all be surprised’.

True, it’s not, but the Mac is used by the ‘1 percent’ to create content etc for the 99%.

Apple stands to lose the following critical sorts of people if they mess up the Mac:

- Mac devs (especially small developers)
- iOS devs (they probably won’t lose them outright but they’ll annoy them)
- Film/tv post production creative pros
- music and audio production creative pros
- advertising creative pros
- Web & digital graphics and animation creative pros
- Business people in the creative industries & tech
- College students (or at least a sizeable portion of them)
- Not to mention the soon to be crucial AVR and VR industries
- scientists (the www was invented on a NEXT computer)
- and I’m sure that there’s more...

That’s a lot of influential and important people people & industry sectors that Apple is now in the process of annoying.
 
That’s a lot of influential and important people people & industry sectors that Apple is now in the process of annoying.

The people you are talking about are long passed annoyed, some are very angry and the others are very discouraged.

What no one seems able to explain is why Apple wants to do this to people who have been their most ardent salesmen and early product adopters.
 
... True, it’s not, but the Mac is used by the ‘1 percent’ to create content etc for the 99%.

Apple stands to lose the following critical sorts of people if they mess up the Mac:
- Mac devs (especially small developers)
- iOS devs (they probably won’t lose them outright but they’ll annoy them)
- Film/tv post production creative pros
- music and audio production creative pros
- advertising creative pros
- Web & digital graphics and animation creative pros
- Business people in the creative industries & tech
- College students (or at least a sizeable portion of them)
- Not to mention the soon to be crucial AVR and VR industries
- scientists (the www was invented on a NEXT computer)
- and I’m sure that there’s more...[that are going to leave on their next upgrade]

That’s a lot of influential and important people people & industry sectors that Apple is now in the process of annoying.
Everyone on this list, except the first 2 and college students, have already migrated to PC workstations.

A little humor here by jamming with your post :)

So it’s too late. It would take one heckova new Mac box to bring them all back. Plus all the investment in industrial grade software and internal adjustments to workflows which is all straight overhead to a business, only for similar performance. There wouldn’t be a business reason to do it.
 
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I think its pent up frustration, the issue we're facing isn't new. I think for years many apple enthusiasts felt that the Apple was treating the Mac like the red headed step child. The issue with the Mac Pro is not new, nor is the Mini. Apple skipped upgrading the MBP for a couple of years, i.e., stayed on the Haswell chipset far too long. In a sense why should they change when people were buying them. I think that's changing now as apple is charging almost 3k for a laptop, that has a keyboard with a reputation of being poorly designed. A touch bar that is a solution in search of a problem and now a generation behind in the chipset.

I'm not down on apple, but I'm bummed out. My 2012 rMBP is the best laptop I've ever owned, yet, its the last MBP I've owned and my next laptop will not be a Mac. I wanted to buy a Mac but so far Apple has not provided a suitable machine, where as Apple's competitors have a wide variety of machines that I can choose from.
Yeah my 2012 rMBP is still going but I'd like to be able to run some larger 4K displays at 60Hz. I've got a 2015 that I use regularly now with my new job. I just finished framing in a 300sqft studio office in my basement which I plan to have completely finished by the end of the summer and I'd like to have a new Mac to go in there but IDK what to get. The Mac Pro isn't coming out until next year and I'd like to know what that's all about. I could get a low spec'd model and upgrade it over time. Otherwise I'm trying to decide between a low-end iMac Pro or a high-end 5K iMac. I really liked the mid-2017 5K iMac that I had at work which was nearly maxed out before I switched jobs a few months ago, though it would have some wireless connectivity issues—especially with BT. They just don't make 'em like they used to.

The MacBooks are in sad shape right now and I'm starting to wonder if I really actually need one. I can do quite a bit with my iPad Pro and like the idea of having a bigger desktop workstation for cranking out stuff quickly and working on bigger, more complex projects. So I'm thinking I'll rock the iPad Pro/desktop Mac combo. Might move up to the 12.9" iPad Pro next time if they cut the bezels and weight down. As I've said before, I get that Apple makes a lot more money on iOS but the Mac is what helps prop that up. Devs use Macs to build apps and the entire creative industry uses them as well as designers making the interfaces for apps. They can't let that languish.

I'm starting to wonder if they'll have an explanation for this next year. If I had to guess I think it would be because they've been trying to move away from Intel for a number of years and the project kept being delayed internally. They keep planning on new Macs using Apple chips and it just wasn't good enough yet so they would delay and then come out with spec bumps. Maybe this is just wishful thinking but as I think John Gruber was talking about recently, Apple seems to have more problems updating Macs today than they did 10 years ago despite the fact that they have way more money to throw at the situation. Something is up and their messaging is that they aren't forgetting about Pro users and are continuing important work on macOS so something doesn't make sense here and I wonder if it's this massive upcoming transition.
 
I disagree. It makes no sense that there would be a non pro range called "pro". The current pro range is really prosumer.

The pro range should be really pro:
  • Function over form
  • Latest hardware with frequent updates
  • Extended warranty by default and in situ repairs (like Dell does with their pro range)
  • Easy to repair and upgrade (as it used to be)
  • 5+ years of minimum expected use

Come peopel more of this on point
Here's another angle to the demise of the Mac I haven't seen discussed here. Every new major feature introduced in macOS is released half baked.

Here's an interesting thread on Apple's forums with 5 pages of people with a "system extension blocked" problem which originates on a stupid High Sierra update that not even Apple engineers can solve. Some people fix the issue with a clean install, some people have to resort to plugging a mouse via USB instead of using the trackpad, for some people like me there is no solution.

https://discussions.apple.com/thread/8087342

Much like the root scandal a few months ago, this stinks as a lack of quality in macOS.

I’ve been affected by this too! High Sierra has been a minefield. I’ve never experienced such a litany of debilitating problems in the space of a few weeks thats now disrupting day to day productivity and work flow.

Sorry to digress but Jeeze... Scott Forstall, you were the board room scape-goat of this regime, no doubt at this point.
 
Everyone on this list, except the first 2 and college students, have already migrated to PC workstations.

A little humor here by jamming with your post :)

So it’s too late. It would take one heckova new Mac box to bring them all back. Plus all the investment in industrial grade software and internal adjustments to workflows which is all straight overhead to a business, only for similar performance. There wouldn’t be a business reason to do it.

Haha thanks :)

I honestly think that the neglect of the Mac by Apple was a decision driven by numbers and an incorrect bet on ‘the death of the pc’.

I think that around 2014-15 they truly believed that the PC probably only had 5 years at most left in it before tablets (inevitably) took over everything but the most esoteric and specialised computing tasks - ones that it wouldn’t be profitable for Apple to participate in anyway.

They looked at Intel’s roadmap - which it didn’t deliver on in the end - and decided to keep with them & keep on making Macs until it wasn’t worth doing so anymore. The market would inevitably decide.

Hence the desultory updates to both the hardware and to MacOS from about 2015 onwards. Practically the only features that the Mac got were to make sure it kept up with iOS.

What went wrong?

Intel didn’t deliver. Products like the 2016 MBP were obviously intended to have the 10 nm process processors in them and were probably going to be the last of their kind, in that form factor.

The MacBook too was going to get 10 nm chips in them too & get cheaper etc until inevitably, people preferred to buy iPads.

They’ve already admitted that the iMac Pro was going to be the Mac Pro replacement.

The iMac was probably just going to be spec updated each year and the form kept the same.

I suspect also that Apple were way too bullish in believing that they could turn iOS into a powerhouse that could replace the Mac.

I don’t know about ARM hardware but I’d wager that it was way more difficult to engineer iOS to make it do the things that the Mac can do & to make it still retain a simple UX. And the iPhone has always had the priority over turning iOS into a powerhouse, I’d wager too.

With all of these things, I think that Apple suddenly had to make a handbrake turn and reinvest in the Mac.

I think that good things are coming for the Mac - but from a company that was almost certainly getting ready to say goodbye to it.
 
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