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The iPhone 12 wont be thinner right? I don’t recall any such rumors.
So why having like 10% less battery? Is a 5G chip really taking up that much space?

Only 5G phone that support mmWave will take up more space due to usage of additional antenna.

Normal 5G, known as Sub 6, will take the same amount of space as 4G. So contrary to some previous replies, it has nothing to do with 5G in general. But specific form of 5G only.

Current only the iPhone 12 "PRO" is expected to have mmWave Antenna, as they are physically larger and has more room for these Antenna, not to mention they cost more. Of course Apple could prove me wrong and include mmWave in iPhone 12. I would much rather they include mmWave in iPhone 12 for $799, although I think most people would just want a normal 5G iPhone for less.
 
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This is one of those trends I will never understand. Most people value battery life over thinness, Apple.
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Some people are in the upgrade program, others just wish to upgrade to the latest offering.

I'm looking for the devices to get less heavy and bulky. I can always touch up my charge at work, in my car, or at home.
 
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I wonder how Samsung is able to cram a 6000 mAh battery in their budget phones. Samsung Galaxy M31 has 6000 mAh battery, 4 rear cameras too. How do they get space to fit a massive battery?

It is a matter of trade offs. Battery tends to have spare capacity built in just in case. So an 4000 mAh battery actually has 4400 or even 4800 within it, it is up to the controller to cycle them through and allows optimum lifespan. So these battery advertise their "maximum capacity". That is why you see third party battery with high capacity and yet their capacity drops by 10 -20% within few months of usage. Surely that is not something most user want?

Second being Apple is EXTREMELY conservative with battery improvements. That was the case BEFORE the Samsung Galaxy Note 7 caught fire in 2017, and possibly even more conservative after that incident. Which means they would much rather have other vendors be the guinea pigs of new battery tech.

Third being, do consumer actually cares about battery capacity? I am willing to bet 90% of them dont even know much about mAh. But they do care about Battery Life. Think about it, if Apple could make iPhone 50% more efficient, you would have double your battery life without any Battery Tech improvement. ( That is theoretically speaking....even 10% to 20% efficiency gain would be huge ).
 
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Too much future proofing then you won't upgrade as often. Makes sense from Apple's perspective.
 
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I must be honest as someone who owns an iPhone XR I wouldn't mind losing a bit of battery to make it a bit lighter. The thing is a brick and is the only thing I don't like about it. When wearing shorts it almost pulls the damn things down.

But I also certainly don't want to go back to the days of charging half way through the day as that was a pain in the ass.
 
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This shows, that Apple has completely lost its way design wise, and I am beginning to think, that Ive without the corrections of Jobs is a really ****** designer.

It all started with that super ugly iPhone 6 with its wart on the back side.

Now the situation is so ridiculous, that Apple is actively defending the notch at all costs instead of making the phone slightly thicker to house a larger battery. This applies especially for the new 5.4" phone.

This is just a giant middle finger to the man, who once founded a company to give its customers a unique user experience.

Steve would have never allowed this.
 
This shows, that Apple has completely lost its way design wise, and I am beginning to think, that Ive without the corrections of Jobs is a really ****** designer.

It all started with that super ugly iPhone 6 with its wart on the back side.

Now the situation is so ridiculous, that Apple is actively defending the notch at all costs instead of making the phone slightly thicker to house a larger battery. This applies especially for the new 5.4" phone.

This is just a giant middle finger to the man, who once founded a company to give its customers a unique user experience.

Steve would have never allowed this.

Enough with this steve crap, the notch isn’t ideal but it’s needed for the most secure form of unlocking a device. Nothing out there is as secure and good enough for payment methods.

You think steve jobs would be doing much different? He hated big phones at one point....technology changes.

Obviously if you don’t like what apple are doing there are some great options on android.
 
This shows, that Apple has completely lost its way design wise, and I am beginning to think, that Ive without the corrections of Jobs is a really ****** designer.

It all started with that super ugly iPhone 6 with its wart on the back side.

Now the situation is so ridiculous, that Apple is actively defending the notch at all costs instead of making the phone slightly thicker to house a larger battery. This applies especially for the new 5.4" phone.

This is just a giant middle finger to the man, who once founded a company to give its customers a unique user experience.

Steve would have never allowed this.
First of all, you have no idea what he would’ve allowed, you are not him.
Second of all, the thickness of the phone has absolutely nothing to do with the notch.
Third of all, this notion that Apple just wants to make things thinner and thinner is wrong, seeing as the iPhones have actively gotten thicker over the last six years. The thinnest iPhone is still the original iPhone 6.
Fourth of all, this isn’t new. The original iPhone had a bigger battery than the iPhone 3G, and no one complained back then.
 
First of all, you have no idea what he would’ve allowed, you are not him.
Second of all, the thickness of the phone has absolutely nothing to do with the notch.
Third of all, this notion that Apple just wants to make things thinner and thinner is wrong, seeing as the iPhones have actively gotten thicker over the last six years. The thinnest iPhone is still the original iPhone 6.
Fourth of all, this isn’t new. The original iPhone had a bigger battery than the iPhone 3G, and no one complained back then.

Excellent points.
People here just do not understand the marketing genius of the people at Apple. They can lower the battery capacity this year to increase their profit margins and make shareholders like me very happy. Then next year, they can increase the capacity to increase marketshare. Utter brilliance. Shareholders are going to be so happy!
 
chile... ain’t the 5.4 iphone getting a 4G version too right?
so...
5.4 4G version- 2,227mah
5.4 5G version- 2,775mah
6.1 version- 3,687mah
6.7 version- around 4,000mah
 
There goes the viability of a 90 or 120hz display.

Why should Apple include a display higher than 60 hz? The display is the most expensive component in a smartphone, so Apple should be looking for ways to cut cost. Also, the average user can't tell the difference between 60 hz and 120 hz, so what's the point of unnecessarily increasing cost and making me lose money?
 
Thin has been and remains a smoke screen. A smaller battery means lighter. If Apple has managed to get a better battery life out of their newer phones with a reduced battery capacity through hardware and software optimizations, good.

The battery capacity of the iPhone 6s, 8, XS were all down compared to previous years, and those don't really correspond to "short battery life" years (except maybe the 6s, anecdotally, though my kid's seems fine). Wasn't the XS noted for having an improved battery life vs. the X? And the 11 has the biggest capacity battery of any iPhone, so I'm not surprised at all Apple put some effort into optimizing so they could reduce the weight.
 
I'm always wondering about the focus groups that Apple has. Who is it that is saying "I want a really thin phone, so thin that if I sit down with in my pocket I want it to bend, oh and I want to have to charge it twice a day"??
 
Thin has been and remains a smoke screen. A smaller battery means lighter. If Apple has managed to get a better battery life out of their newer phones with a reduced battery capacity through hardware and software optimizations, good.

The battery capacity of the iPhone 6s, 8, XS were all down compared to previous years, and those don't really correspond to "short battery life" years (except maybe the 6s, anecdotally, though my kid's seems fine). Wasn't the XS noted for having an improved battery life vs. the X? And the 11 has the biggest capacity battery of any iPhone, so I'm not surprised at all Apple put some effort into optimizing so they could reduce the weight.

Thin isn't as important as profit margins.
 
If Apple can put a 2200 mha battery in the iPhone 5.4”, makes you wander why they couldn’t have increased the battery size in the iPhone SE 2020 (has same 1800 Mh battery as iPhone 8), which has a slightly larger chassis.
 
So a 12 pro is the size as a 12 max and the 12 max is smaller than the 12 pro max?

This twisted naming leads me to believe there will be a:

12 mini
12
12 Pro
12 Pro max

Perhaps?
 
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If Apple can put a 2200 mha battery in the iPhone 5.4”, makes you wander why they couldn’t have increased the battery size in the iPhone SE 2020 (has same 1800 Mh battery as iPhone 8), which has a slightly larger chassis.

That 400 mAH difference isn't going to drive sales. I am glad members in this forum aren't running Apple. They would create negative profit margin products.
 
Apple is reaping the benefits of the 5 nm process node.

This bodes well for A14 series chip performance. Bring on the new Arm Macs!
Sure, 5 nm with the A14 should be more efficient than the A13, but best case scenario it might do the same work while using 20% less power. That'll help, but in most scenarios it is the screen that is the biggest power user, so unless they are using much more energy efficient screens than the 11 series I can't see iPhones with these battery capacities getting battery life comparable to the 11 series. I'm just hoping this rumor is false.
 
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Shortened battery life is unacceptable. With each new iPhone 12 rumor, I'm leaning more towards skipping this year.

I was thrown off cycle when the 8 Plus was the only large screen device released when my 6 Plus was ready to give up and the X was too small. Then I jumped on the XS Max (the one I really wanted) for my first FaceID phone, then the 11 Pro Max because of the extra camera that isn't getting as much use lately.

All of the features that I want this year are in iOS 14. Nothing compelling in the hardware beyond the design itself and the potential for the Midnight/Navy Blue color (at least as far as rumors stand currently). Guess that's more money towards a new Watch.
 
That 400 mAH difference isn't going to drive sales. I am glad members in this forum aren't running Apple. They would create negative profit margin products.

hmm i don’t know if your trolling or what, but that 400 mAH difference would drive sales, as the consumer would know they can use their device for a longer period than the preceding iPhone 8. This in turn also improves the customers overall experience with the phone.
 
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I know everyone is upset, but this news makes Apple shareholders very happy!
Excellent points.
People here just do not understand the marketing genius of the people at Apple. They can lower the battery capacity this year to increase their profit margins and make shareholders like me very happy. Then next year, they can increase the capacity to increase marketshare. Utter brilliance. Shareholders are going to be so happy!
Why should Apple include a display higher than 60 hz? The display is the most expensive component in a smartphone, so Apple should be looking for ways to cut cost. Also, the average user can't tell the difference between 60 hz and 120 hz, so what's the point of unnecessarily increasing cost and making me lose money?
Thin isn't as important as profit margins.

So, I know you just started your account today to come in and troll, but would you mind actually trolling with decent info?

* This miniscule change in battery capacity is not a significant decrease in manufacturing costs.
* Even if this change in capacity was a decrease in manufacturing costs, without knowing the rest of the costs of making the phone, you really have no way of knowing whether this impacts margin or not.
* Changes in capacity aren't the only variable impacting battery life, so it is pure speculation to assume this impacts the end user in any way.
* If you don't have awesome products, profit margin is meaningless. Right or wrong, one of the things Apple has latched onto in terms of defining "awesomeness" is thinness. In terms of gross sales, it seems to be working.

Anyone who has to reinforce the fact that they are a shareholder as many times as you have, in spite of your user name, raises suspicion immediately. In any case, good luck with your "shares."
 
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