This iPhone brouhaha is not on the same scale as the Toyota debacle. Why? Because people aren't dying from iPhone 4 antenna problems. People died from various Toyota design deficiencies. It's a totally different level since public safety is not at issue.Its not a Toyota-style disaster, its even bigger.
Regardless of the seriousness of the antenna design deficiency, it's a setback for Apple in terms of brand image. However, their rare Apple misstep isn't leading to a bodycount.
Sincerely,
AAPL shareholder and Toyota owner