Just post this under every news article until everyone gets it
The guy is (yes, is) a genius. And that's exactly how Apple feels today - run by marketing. When Tim Cook tries to be "cool", rather than just be himself, we have a problem. Steve Jobs was always able to just be himself. He didn't need to be anything else.
I've, very rarely, taken to sending my thoughts to Tim Cook by email, expressing my dissatisfaction with useful features being dropped from products, mainly when Pages 5.x came out and was crippled in several ways. The result: complete silence. Yet he's responded to others via email on other topics. Maybe it's a random draw, but I've also sent in dozens of messages via the official Feedback forms, and again... complete silence. Never a response. Not once did an Apple engineer reach out to me to find out why the loss of these features was important to me and my clients. And those features have never returned. I eventually moved on, no longer using Apple Pages.
It really feels like the company doesn't care. Are they busy? Sure. But you'd think of out two dozen messages over a two-year period, that I'd hear back just once, right? That's not too much to ask, is it? I wasn't looking for a response personally, but some evidence that they are listening, that they hear the concerns of their customers. The end result is an erosion of my faith in Apple.
The latest MacBook Pro, with the cool new Touch Bar, looks cool. It looks futuristic. It's different. It separates them from the competition. It gives people a tangible vector upon which to make buying decisions. But that came at the expense of a complete neglect of their other products. Inexcusable, and that has overshadowed any excitement that the Touch Bar created.
Is Apple trying to do too much these days? Probably. Do they have a CEO that lacks the ability to maintain a healthy, updated stream of products. Yes, unfortunately. At the very least, communicate. Say *why* the Mac Pro has not been updated in 3 years. That's not too much to ask, is it? Give your customers some credit for being able to comprehend reality.