I'm bumping this because, though I disagree with certain key points you've made, I think even the bits I disagree with are well put compared to the all-too-typical, shooting-from-the-hip posts we sometimes see.
However, I think it's unfair to equate the term monopoly with any company like Apple that holds only less than 10% market share. If you don't know which company breaches anti-trust laws the most & tries to stifle competition, try googling for MS & anti-trust.
Also, ever wondered why HP, Dell or any one of a number of PC hardware makers don't design their own OS, rather than complaining about lost sales because of Vista's pre-SP1 shortcomings, as happened recently?
Apple's business plan may not be palatable to all, but how else do you think they can afford to constantly innovate, develop OS X, work on new products, etc.? Yes, their relatively high profit margins, some 30% as opposed to the average industry standard of about 10%, allowing them to hire some of the best engineering talent out there.
What you're suggesting would certainly guarantee that Macs would have to be sold at much lower prices &, yes, there would be short-term monetary gain for all consumers. However, long-term, we'd all lose out. How many years do you think it'd take before Apple's share price tumbled to record lows & inevitable cutbacks turned them into just another PC company producing mostly generic hardware?
What I would like to see Apple do to grow market share is either to go into very selective partnership with a quality PC maker to sell OS X computers that won't cannibalize Apple's existing range, for eg., mid-towers (not comparable to serious workstations like Mac Pro), or simply striking a better balance in a downhill economy between profit margins & steady growth. I grant the former is highly unlikely. If Mac sales continue to dip however, which recently they've done significantly so, I think (at least I hope) we may see slightly cheaper Macs in the coming months.
Well written.
I've been asking for Apple to re-create a desktop/tower for the past 5 years and it hasn't happened yet.
Maybe what I should ask for, which would probably increase their marketshare a bit, is to generally offer more iMacs and/or lower priced iMacs. What would be nice, for example, is to slash $200 off the bottom iMac and get it to $999 or less. No, I would not want Apple to therefore remove 1/2 the RAM and suck the tech specs out of it. Just drop the price...
I'll give up on my quest for a $700 Apple desktop (without monitor but much more powerful than the Mini) if Apple would start chopping some iMac prices...this way I can justify getting rid of my current monitor and replacing it with the one Apple forces me use on the iMac. I really like the iMac's design (the past 2 years) but I can't justify a)$1200 and b)tossing my 24" monitor. I'm willing to meet you 1/2 way Apple...if you're listening.
-Eric